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Tree Dazzler

Fail

Shoppers spend only $0 a year here, so Tree Dazzler is a Fail.

Flapen Score
20
20 / 100
Ranks 9,511 of 9,536 Tools & Home Improvement niches · −28 vs the category median of 48
Market size
$0/yr41K searches / yr
90-day growth
-33.7%search demand this quarter
Competition
100%top-5 click share · 4 brands · 5 sellers

Flapen Score

Tree Dazzler against its category

The dotted line is the Tools & Home Improvement average. Past it, Tree Dazzler is stronger. Inside it, weaker.

20Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tree Dazzler market on Amazon at a glance

Shoppers on Amazon United States searched for Tree Dazzler 41K times last year and spent an estimated $0. All 4 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 20 out of 100, a Fail.

01 · Demand

0.0% of searches ended in a purchase last week.

Shoppers searched for this 41K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 0.0% of those searches ended in a purchase. Searches in the last 90 days moved -33.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $0 a year.

Searches, last 12 months
41K
Growth, 90 days vs prior 90
-33.7%
Conversion, latest week
0.0%
Market size, estimated
$0a year
Peak month
December95.2× the quietest month
Top search term
tree dazzler christmas tree lights9K searches a year

02 · Price

A sale here is worth $24.80.

Listings sell for $24.80 on average, from $23.69 to $26.11. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $24.80 that is $0 to $2K a year per listing.

Average price
$24.80inside the $15 to $100 sweet spot
Price range
$23.69–$26.11
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
6.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

50% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.7% of listings are out of stock. The average listing ranks #1,903 within String Lights. It carries 443 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
100%
Out of stock, average day
10.7%
Average rank
#1,903in String Lights
Average rating
4.53 starsAmazon United States average 4.42 stars
Average reviews
443per listing
Listings tracked
4

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
29 months

Products

Top Tree Dazzler products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

$0$0$0$0$0101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

5

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • 2win2buy39%
  • Dazzle Bright27%
  • ASTRAEA18%
  • HOMEYA15%

Demand

Tree Dazzler search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Holiday '24Spike '25Holiday '25Spike '26Prime Day '26DecMarJunAugNovMar

Peak months: Nov, Dec · busiest ÷ quietest = 95.2×

Search terms

Top Tree Dazzler search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tree dazzler christmas tree lights9K/yr
  • tree dazzler10K/yr
  • tree dazzler lights6K/yr
  • net lights for christmas tree3K/yr
  • christmas tree lights net3K/yr
  • christmas tree light net4K/yr
  • bolweo christmas tree lights3K/yr
  • net christmas tree lights3K/yr

Reviews and returns

What reviews say buyers love and hate about Tree Dazzler

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Brightness/Shine/Glow”
33%of negative reviews mention “Durability”
6.4%of orders come back
“it will last only about 6 months”
A buyer, on “Durability”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Tree Dazzler questions

Answered from the same tracked data.