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Travel Safety

Fail

Demand is soft, at -28.9% this quarter, so Travel Safety is a Fail.

Flapen Score
49
49 / 100
Top 44% of 9,536 Tools & Home Improvement niches · +1 vs the category median of 48
Market size
$84K/yr185K searches / yr
90-day growth
-28.9%search demand this quarter
Competition
36%top-5 click share · 39 brands · 128 sellers

Flapen Score

Travel Safety against its category

The dotted line is the Tools & Home Improvement average. Past it, Travel Safety is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Travel Safety market on Amazon at a glance

Shoppers on Amazon United States searched for Travel Safety 185K times last year and spent an estimated $84K. The top 5 brands take 54% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

2.4% of searches ended in a purchase last week.

Shoppers searched for this 185K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -28.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $84K a year.

Searches, last 12 months
185K
Growth, 90 days vs prior 90
-28.9%
Conversion, latest week
2.4%
Market size, estimated
$84Ka year
Peak month
April1.4× the quietest month
Top search term
travel safety48K searches a year

02 · Price

A sale here is worth $19.15.

Listings sell for $19.15 on average, from $3.64 to $97.16. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 500 to 750 of them. At $19.15 that is $10K to $14K a year per listing.

Average price
$19.15inside the $15 to $100 sweet spot
Price range
$3.64–$97.16
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
500–750
Revenue per listing a year
$10K–$14K
Returns
2.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #167 within Door Hardware & Locks. It carries 11,669 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#167in Door Hardware & Locks
Average rating
4.42 starsAmazon United States average 4.42 stars
Average reviews
11,669per listing
Listings tracked
55

04 · Newcomers

Amazon counts 2 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
2Amazon's first-year sales bar
Average brand age
45 months

Products

Top Travel Safety products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 36% of clicks. An open shelf where new products get seen.

$0$2K$3K$5K$7K1001K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

39 falling

Sellers

128

Top-5 brand share

54%

Top 20: 87%

Top-5 click share

36%

Top 20: 73%

Open market

42%

  • SABRE27%
  • SaiTech IT8%
  • HNHMT7%
  • VENTURE 4TH6%
  • Travelon6%
  • zelin4%

Demand

Travel Safety search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Travel Safety search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • travel safety48K/yr
  • travel safety essentials for women81K/yr
  • travel security20K/yr
  • sabre door lock9K/yr
  • sabre portable door lock17K/yr
  • compact travel door lock4K/yr
  • sabre portable door lock for travel3K/yr
  • sabres portable door lock3K/yr

Reviews and returns

What reviews say buyers love and hate about Travel Safety

We read the reviews and the return reasons for every product selling here.

11%of positive reviews mention “Quality-Overall”
15%of negative reviews mention “Size-Overall”
2.3%of orders come back
“On the small side”
A buyer, on “Size-Overall”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Travel Safety questions

Answered from the same tracked data.