travel safe
Worth a lookShows a sweet-spot price point ($28.19 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Incredible$28.19avg listing price — sweet spot $15–$100
Price range
Great$13.11–$68.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Great+68.7%90-day search growth — must beat 0% to launch
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Good68%top-5 brand share — brands hold most of the demand
Market size
Good$334K$334K/yr · 577K searches
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Returns
Okay4.9%return rate — above 5% kills the launch gate
Review moat
Bad5,760.11avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, travel safe is a $334K/yr Amazon United States market (577K searches/yr). The top 5 brands hold 68% of demand. Demand peaks in Jun–Jul–Aug. Verdict: Worth a look — 57/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
travel safe market data
- Units sold / yr
- 13K–15K
- avg 250–500/product
- Revenue / yr
- $352K–$423K
- units × avg price
- Conversion rate
- 2.1%
- Avg BSR
- #89
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 91%
- Out of stock
- 0.0%
- Avg brand age
- 43 months
- Avg seller age
- 163 days
Competition & brand share
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.Brands
22 rising
Sellers
67
Top-5 brand share
68%
Top 20: 98%
Top-5 click share
47%
Top 20: 85%
Open market
28%
- Amazon Basics28%
- Master Lock19%
- SentrySafe9%
- KOSMCCO7%
- BRILLIRARE5%
- HUANLANG3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +68.7% search growth over the last 90 days.Peak months: Jun, Jul, Aug · busiest ÷ quietest = 3.0×
Top travel safe search terms
- travel safe130K/yr
- portable safe85K/yr
- dorm safe50K/yr
- portable lock box40K/yr
- beach safe31K/yr
- portable safe for travel39K/yr
- dorm safe with cable22K/yr
- beach lock box22K/yr
- travel lock box26K/yr
- dorm room safe16K/yr
Top travel safe products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Master Lock Portable Small Lock Box Set Your Own Combination Lock Portable Safe Personal Travel Safe 5900D Gunmetal Grey
Master Lock$17.134.3★17,988 rev
Amazon Basics Portable Security Case Lock Box Safe with Combination Lock for Documents Valuables Personal Items Dorm Room Home Large Black
Amazon Basics$17.614.4★9,934 rev
Amazon Basics Portable Security Case Lock Box Safe with Combination Lock for Valuables Documents College Dorm Room XL Black
Amazon Basics$17.654.4★9,934 rev
Waterproof Lock Box Portable 4-Digit Combination Safe Boxes with Removable Cable Anti-Theft Small Security Lockbox Resettable Code Cash Case Outdoor Key Hider for Travel Gym Hotel Dorm Beach
BRILLIRARE$23.514.6★72 rev
Amazon Basics Portable Security Case Lock Box Safe with Combination Lock for Documents Valuables and Personal Items XXL Black
Amazon Basics$21.874.4★9,934 rev
Newest
by launch date
Money Bag with Lock Double layer Cash Bag Notary Supplies Valuable Storage Bag Lock Bag travel safe (Purple)
BICOHIOH$19.7127 rev
Notary Bag with Lock Double layer Cash Bag Notary Supplies Valuable Storage Bag Lock Bag travel safe (Purple)
BICOHIOH$24.7057 rev
Waterproof Lock Box Portable 4-Digit Combination Safe Boxes with Removable Cable Anti-Theft Small Security Lockbox Resettable Code Cash Case Outdoor Key Hider for Travel Gym Hotel Dorm Beach
BRILLIRARE$23.5172 rev
![Diyife Portable Safe Box [Waterproof] Travel Safe Lock Box with Code](https://m.media-amazon.com/images/I/41hhQXuwfwL.jpg)
Diyife Portable Safe Box [Waterproof] Travel Safe Lock Box with Code
Diyife$24.55247 rev
Vewaci Portable Travel Safe Lock Box Waterproof & Durable 4-Digit Combination Anti-Theft Personal Beach Safe with Removable Steel Cable Small Security Case Lock Box for Beach/Travel/Hotel/Dorm
Vewaci$27.0694 rev
Trending
90-day click momentum![Hurinan Portable Safe Box with Code [Waterproof Anti-Theft ]Travel Safe Combination Security Case Lock Box with Removable Wire Rope for Home Cars Office Vacation (Black)](https://m.media-amazon.com/images/I/41QDcaQz3AL.jpg)
Hurinan Portable Safe Box with Code [Waterproof Anti-Theft ]Travel Safe Combination Security Case Lock Box with Removable Wire Rope for Home Cars Office Vacation (Black)
Hurinan$25.454.3★
Alpha Keeper Money Belt for Travel for Men Hidden RFID Passport Holder
Alpha Keeper$23.364.6★
Amazon Basics Portable Security Case Lock Box Safe with Combination Lock for Documents Valuables and Personal Items XXL Black
Amazon Basics$21.874.4★
Notary Bag with Lock Double layer Cash Bag Notary Supplies Valuable Storage Bag Lock Bag travel safe (Purple)
BICOHIOH$24.704.3★
Vaultz Locking Storage Chest with Dual Combination Lock-Small Lock Box for Laptops Tablets & Valuables Lockable Storage Box with Code Keyless Lockbox for Dorm Home & Travel 18.11 x 12.99 x 6.18
Vaultz$61.044.3★
What buyers say about travel safe
What buyers praise and complain about, mined from review topics.What buyers love
“Affordable quality made product as described”
“Size is perfect for me”
“keeps things safe”
“Good value”
“As described”
“The locking mechanism works”
“Easy to use”
“Very portable”
“the box seems sturdy”
“The storage capacity was great”
What buyers complain about
“Not secure”
“the cable doesnt even fit on it snug”
“Bad quality”
“But very heavy”
“Breaks easily”
“Code function doesnt work”
“wont even open”
“it was so much cheaper”
“Not the strongest thing”
“now it seems as if it is jammed”
Top return reasons
Common questions
- Is travel safe profitable to sell on Amazon United States?
- The niche generates $334K/yr across 35 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is +68.7%. Flapen's verdict: Worth a look (57/100).
- How competitive is the travel safe niche?
- 22 brands and 67 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 68% of demand.
- What do buyers complain about in travel safe?
- Top complaints mined from reviews: Locking Mechanism, Size-Overall, Quality-Overall. The return rate is 4.9%.
- When does demand for travel safe peak?
- Demand peaks in Jun–Jul–Aug; the busiest month runs 3.0× the quietest.
- What does it cost to enter the travel safe niche?
- Listings span $13.11–$68.77; the average listing price is $28.19 (sweet spot $15–$100). The average incumbent carries 5,760 reviews — the moat a new listing must climb.