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Travel Safe

Maybe

Products sell for $28.19 on average, inside the sweet spot. But the average product has 5,760 reviews to catch up to, so Travel Safe is a Maybe.

Flapen Score
57
57 / 100
Top 15% of 9,536 Tools & Home Improvement niches · +9 vs the category median of 48
Market size
$334K/yr577K searches / yr
90-day growth
+68.7%search demand this quarter
Competition
47%top-5 click share · 22 brands · 67 sellers

Flapen Score

Travel Safe against its category

The dotted line is the Tools & Home Improvement average. Past it, Travel Safe is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Travel Safe market on Amazon at a glance

Shoppers on Amazon United States searched for Travel Safe 577K times last year and spent an estimated $334K. The top 5 brands take 68% of clicks. Demand peaks in Jun–Jul–Aug. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

2.1% of searches ended in a purchase last week.

Shoppers searched for this 577K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 2.1% of those searches ended in a purchase. Searches in the last 90 days moved +68.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $334K a year.

Searches, last 12 months
577K
Growth, 90 days vs prior 90
+68.7%
Conversion, latest week
2.1%
Market size, estimated
$334Ka year
Peak month
August3.0× the quietest month
Top search term
travel safe130K searches a year

02 · Price

A sale here is worth $28.19.

Listings sell for $28.19 on average, from $13.11 to $68.77. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At $28.19 that is $7K to $14K a year per listing.

Average price
$28.19inside the $15 to $100 sweet spot
Price range
$13.11–$68.77
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
250–500
Revenue per listing a year
$7K–$14K
Returns
4.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #89 within Safes & Safe Accessories. It carries 5,760 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#89in Safes & Safe Accessories
Average rating
4.38 starsAmazon United States average 4.42 stars
Average reviews
5,760per listing
Listings tracked
35

04 · Newcomers

Amazon counts 2 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
43 months

Products

Top Travel Safe products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

$0$13K$27K$40K$53K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

22 rising

Sellers

67

Top-5 brand share

68%

Top 20: 98%

Top-5 click share

47%

Top 20: 85%

Open market

28%

  • Amazon Basics28%
  • Master Lock19%
  • SentrySafe9%
  • KOSMCCO7%
  • BRILLIRARE5%
  • HUANLANG3%

Demand

Travel Safe search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KHoliday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul, Aug · busiest ÷ quietest = 3.0×

Search terms

Top Travel Safe search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • travel safe130K/yr
  • portable safe85K/yr
  • dorm safe50K/yr
  • portable lock box40K/yr
  • beach safe31K/yr
  • portable safe for travel39K/yr
  • dorm safe with cable22K/yr
  • beach lock box22K/yr
  • travel lock box26K/yr
  • dorm room safe16K/yr

Reviews and returns

What reviews say buyers love and hate about Travel Safe

We read the reviews and the return reasons for every product selling here.

12%of positive reviews mention “Quality-Overall”
13%of negative reviews mention “Locking Mechanism”
4.9%of orders come back
“Not secure”
A buyer, on “Locking Mechanism”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Travel Safe questions

Answered from the same tracked data.