Is Track Light Heads profitable to sell on Amazon United States?

Flapen scores Track Light Heads 43 out of 100 on Amazon United States, a Fail. Shoppers spend $95K a year across 60 tracked products. Amazon counts 1 of the 16 products launched in the last year as successful launches. Search demand grew -22.1% in the last 90 days.

How competitive is the Track Light Heads niche on Amazon United States?

18 brands and 46 sellers compete in Track Light Heads on Amazon United States. The top 5 Track Light Heads products take 33% of clicks, and the top 5 brands take 76%.

What do buyers complain about in Track Light Heads?

Track Light Heads buyers on Amazon United States complain most about Size-Overall, Quality-Overall, and Defective Material/Parts. Returns run at 6.1% of orders, which is high.

When does demand for Track Light Heads peak?

Search demand for Track Light Heads on Amazon United States peaks in Jan–Feb–Nov–Dec, and the busiest month runs 2.8× the quietest.

What does it cost to enter the Track Light Heads niche?

Track Light Heads sells for $73.58 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $14.57 to $192.53. The average product has 86 reviews, the count a new listing must catch up to.

Track Light Heads

Fail

Demand is soft, at -22.1% this quarter, so Track Light Heads is a Fail.

Filters High Returns High Price

Flapen Score: 43
43 / 100Ranks 6,589 of 9,536 Tools & Home Improvement niches · −5 vs the category median of 48
Market size: $95K/yr93K searches / yr
90-day growth: -22.1%search demand this quarter
Competition: 33%top-5 click share · 18 brands · 46 sellers

Flapen Score

Track Light Heads against its category

The dotted line is the Tools & Home Improvement average. Past it, Track Light Heads is stronger. Inside it, weaker.

43Fail

This niche Category average

See the method

Market

The Track Light Heads market on Amazon at a glance

Shoppers on Amazon United States searched for Track Light Heads 93K times last year and spent an estimated $95K. The top 5 brands take 76% of clicks. Demand peaks in Jan–Feb–Nov–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

1.4% of searches ended in a purchase last week.

Shoppers searched for this 93K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -22.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $95K a year.

Searches, last 12 months: 93K
Growth, 90 days vs prior 90: -22.1%
Conversion, latest week: 1.4%
Market size, estimated: $95Ka year
Peak month: January2.8× the quietest month
Top search term: track lighting heads77K searches a year

02 · Price

A sale here is worth $73.58.

Listings sell for $73.58 on average, from $14.57 to $192.53. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $73.58 that is $0 to $7K a year per listing.

Average price: $73.58inside the $15 to $100 sweet spot
Price range: $14.57–$192.53
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 2K–2K
Units per listing a year: 0–100
Revenue per listing a year: $0–$7K
Returns: 6.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #69 within Ceiling Lights. It carries 86 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings: 93%
Prime listings: 98%
Out of stock, average day: 1.8%
Average rank: #69in Ceiling Lights
Average rating: 4.46 starsAmazon United States average 4.42 stars
Average reviews: 86per listing
Listings tracked: 60

04 · Newcomers

Amazon counts 1 of last year's 16 launches as successful.

16 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 68 months on average, so the names here are established.

Launched, last 12 months: 16
Successful launches: 1Amazon's first-year sales bar
Average brand age: 68 months

Products