track light bulbs
Skip itSoft demand (-18.8% this quarter) — this niche doesn't clear our bar today.
Conversion
Great8.6%search→purchase rate — share of searches ending in a sale
Returns
Good2.3%return rate — above 5% kills the launch gate
Brand share
Good65%top-5 brand share — brands hold most of the demand
Price range
Good$8.48–$26.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$13.09avg listing price — sweet spot $15–$100
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,426.58avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$72K$72K/yr · 64K searches
Growth
Bad-18.8%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, track light bulbs is a $72K/yr Amazon United States market (64K searches/yr). The top 5 brands hold 65% of demand. Demand peaks in Jan–Nov. Verdict: Skip it — 44/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
track light bulbs market data
- Units sold / yr
- 6K–8K
- avg 100–250/product
- Revenue / yr
- $79K–$105K
- units × avg price
- Conversion rate
- 8.6%
- Avg BSR
- #379
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 96%
- Out of stock
- 0.0%
- Avg brand age
- 53 months
- Avg seller age
- 171 days
Competition & brand share
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.Brands
19 flat
Sellers
25
Top-5 brand share
65%
Top 20: 100%
Top-5 click share
58%
Top 20: 97%
Open market
29%
- RAGFOZ22%
- SerBion14%
- Lepro13%
- SETEN8%
- Amazon Basics8%
- TJOY6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -18.8% search growth over the last 90 days.Peak months: Jan, Nov · busiest ÷ quietest = 1.7×
Top track light bulbs search terms
- track light bulbs24K/yr
- uv filter-001 light bulb8K/yr
- track lighting bulbs9K/yr
- led track light bulbs8K/yr
- tlf fggl024 uv bulb8K/yr
- tlf fggl024 uv5K/yr
- light bulbs for track lighting2K/yr
Top track light bulbs products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
RAGFOZ GU10 Halogen Light Bulb 50W 120V Tlffggl024 Uv Bulb GU10+C MR16 Light Bulb for Candle Warmer Lamp Dimmable 2700K Warm White for Reflector Track Lighting Recessed Lighting
RAGFOZ$10.054.7★125 rev
SerBion GU10 120V 50W Halogen Light Bulbs for Track and Range Hood GU10+C Candle Warmer Lamp with Dimmable 2700K Warm White 6000+Hours Long-Lasting Pack of 6
SerBion$10.634.7★1,679 rev
Lepro Non-Dimmable GU10 LED Light Bulbs 5000K Daylight White GU10 Bulb Replacement for Recessed Track Lighting 4W LED Bulbs with 100Flood Beam for Kitchen Range Hood Living Room Bedroom 6 Pack
Lepro$14.814.6★12,741 rev
SETEN 6-Pack GU10 LED Bulbs Dimmable 6W (50W Equivalent) 3000K Soft White 582 Lumens Perfect for Recessed Lighting Track Lighting Accent Lights(Not for Candle Warmers)
SETEN$8.484.6★507 rev
TJOY GU10 LED Light Bulbs Non-Dimmable 4W 5000K Daylight White 300LM Equivalent 35W 2 Prong GU10 Bulbs Replacement for Recessed Track Lighting MR16 LED Bulb for Living Room Range Hood 6 Pack
TJOY$9.794.7★426 rev
Newest
by launch date
DAYBETTER GU10 LED Light Bulbs Dimmable GU10 Bulb Replacement for Track Lighting 5.5w Equivalent 50W 500 LM Daylight White 5000K MR16 LED Bulb for Kitchen Range Hood Living Room 12 Pack
DAYBETTER$17.46191 rev
SETEN 6-Pack GU10 LED Bulbs Dimmable 6W (50W Equivalent) 3000K Soft White 582 Lumens Perfect for Recessed Lighting Track Lighting Accent Lights(Not for Candle Warmers)
SETEN$8.48507 rev
TJOY GU10 LED Light Bulbs Non-Dimmable 4W 5000K Daylight White 300LM Equivalent 35W 2 Prong GU10 Bulbs Replacement for Recessed Track Lighting MR16 LED Bulb for Living Room Range Hood 6 Pack
TJOY$9.79426 rev
Lepro Non-Dimmable GU10 LED Light Bulbs 4W 350LM 5000K Daylight White 3PC
Lepro$10.8012,741 rev
RAGFOZ GU10 Halogen Light Bulb 50W 120V Tlffggl024 Uv Bulb GU10+C MR16 Light Bulb for Candle Warmer Lamp Dimmable 2700K Warm White for Reflector Track Lighting Recessed Lighting
RAGFOZ$10.05125 rev
Trending
90-day click momentum
SikSog GU10 LED Light Bulb 5000K Daylight White 70W Halogen Equivalent Non Dimmable 120 Beam Angle Flood Lights LED Bulbs for Recessed Track Lighting 720LM CIR85 Pack of 10
SikSog$23.514.6★
SETEN 6-Pack GU10 LED Bulbs Dimmable 6W (50W Equivalent) 3000K Soft White 582 Lumens Perfect for Recessed Lighting Track Lighting Accent Lights(Not for Candle Warmers)
SETEN$8.484.6★
TJOY GU10 LED Light Bulbs Non-Dimmable 4W 5000K Daylight White 300LM Equivalent 35W 2 Prong GU10 Bulbs Replacement for Recessed Track Lighting MR16 LED Bulb for Living Room Range Hood 6 Pack
TJOY$9.794.7★
SerBion GU10 25 Watt Halogen Light Bulbs for Lava Lamp and Wax Warmer 120V Dimmable 6-Pack
SerBion$10.254.6★
Lepro Non-Dimmable GU10 LED Light Bulbs 4W 350LM 5000K Daylight White 3PC
Lepro$10.804.6★
What buyers say about track light bulbs
What buyers praise and complain about, mined from review topics.What buyers love
“Extremely bright”
“GOOD for the PRICE”
“Good product, have had in place for about two weeks, it is working fine”
“As described”
“Fit great”
“Great bulbs”
“Easy install”
“Works great”
“these bulbs are still going strong after a couple of months”
“Nice color”
What buyers complain about
“Flickers”
“Die after a few hours”
“Bad quality”
“much cheaper price”
“Know these are obnoxiously bright”
“Burnt out very quick”
“Otherwise installation can be brutal”
“I'm having to replace every few weeks”
“They barely work”
“dont fit ok”
Top return reasons
Common questions
- Is track light bulbs profitable to sell on Amazon United States?
- The niche generates $72K/yr across 24 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -18.8%. Flapen's verdict: Skip it (44/100).
- How competitive is the track light bulbs niche?
- 19 brands and 25 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 65% of demand.
- What do buyers complain about in track light bulbs?
- Top complaints mined from reviews: Bulb Flicker/Dimming/Color, Durability, Quality-Overall. The return rate is 2.3%.
- When does demand for track light bulbs peak?
- Demand peaks in Jan–Nov; the busiest month runs 1.7× the quietest.
- What does it cost to enter the track light bulbs niche?
- Listings span $8.48–$26.55; the average listing price is $13.09 (sweet spot $15–$100). The average incumbent carries 2,427 reviews — the moat a new listing must climb.