toyo tool box
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Great$50.22avg listing price — sweet spot $15–$100
Price range
Good$16.96–$132.56cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good708.81avg incumbent reviews — the moat a new listing must climb
Returns
Good2.8%return rate — above 5% kills the launch gate
Market size
Good$333K$333K/yr · 399K searches
Growth
Okay+14.6%90-day search growth — must beat 0% to launch
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, toyo tool box is a $333K/yr Amazon United States market (399K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 41/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
toyo tool box market data
- Units sold / yr
- 4K–5K
- avg 100–250/product
- Revenue / yr
- $201K–$251K
- units × avg price
- Conversion rate
- 1.7%
- Avg BSR
- #263
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 14%
- Out of stock
- 0.0%
- Avg brand age
- 54 months
- Avg seller age
- 165 days
Competition & brand share
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.Brands
4 falling
Sellers
105
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
60%
Top 20: 99%
Open market
0%
- Toyo59%
- Trusco31%
- toyo steel tool box7%
- NEMTMCUA3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +14.6% search growth over the last 90 days.Peak months: Jan, Dec · busiest ÷ quietest = 2.0×
Top toyo tool box search terms
- toyo toolbox100K/yr
- toyo tool box58K/yr
- toyo46K/yr
- trusco tool box40K/yr
- toyo steel tool box34K/yr
- trusco35K/yr
- toyo box25K/yr
- toyo steel20K/yr
- japanese tool box17K/yr
- toyo steel box10K/yr
Top toyo tool box products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
TOYO Y-350 Steel Mountain Tool Box (Blue)
Toyo$41.764.7★786 rev
TOYO ST-350MG Steel 2-Tier Tool Box (Military Green)
Toyo$107.474.6★119 rev
TOYO ST-350R 2-Tier Tool Box
Toyo$104.004.7★49 rev
Trusco ST-350-B 2-Level Toolbox
Trusco$81.144.8★1,084 rev
TRUSCO T-150 Trunk Tool Box 60.2 x 41.3 x 2.0 inches (154 x 105 x 52 cm) Blue
Trusco$16.964.8★520 rev
Newest
by launch date
15 Inch Metal Tool Box with Lock - Portable Heavy Duty Workshop Tool Storage Case with Handle Locking Hardware Organizer Box for Tools Screws & Parts (Green)
NEMTMCUA$24.9640 rev
toyo steel tool box T-190 MG (MILITARY GREEN) H7.99W4.29D2.20inch Steel Trunk For Pegs Metal fittings Pen Accessory And Utility Knife Made In Japan
toyo steel tool box$37.99122 rev
toyo steel tool box T-190 BK (Black) H7.99W4.29D2.20inch Steel Trunk For Pegs Metal fittings Pen Accessory And Utility Knife Made In Japan
toyo steel tool box$42.0837 rev
TOYO ST-350MG Steel 2-Tier Tool Box (Military Green)
Toyo$107.47119 rev
TOYO ST-350R 2-Tier Tool Box
Toyo$104.0049 rev
Trending
90-day click momentumtoyo steel tool box T-190 BK (Black) H7.99W4.29D2.20inch Steel Trunk For Pegs Metal fittings Pen Accessory And Utility Knife Made In Japan
toyo steel tool box$42.085.0★
15 Inch Metal Tool Box with Lock - Portable Heavy Duty Workshop Tool Storage Case with Handle Locking Hardware Organizer Box for Tools Screws & Parts (Green)
NEMTMCUA$24.964.5★
TRUSCO T-190SV Trunk Tool Box 7.9 x 4.2 x 2.2 inches (203 x 109 x 56.0 mm) Silver
Trusco$21.184.8★
TRUSCO Y-350-R Mountain Tool Box 14.8 x 6.4 x 4.8 inches (373 x 164 x 124 mm) Red
Trusco$35.294.9★
TOYO ST-350R 2-Tier Tool Box
Toyo$104.004.7★
What buyers say about toyo tool box
What buyers praise and complain about, mined from review topics.What buyers love
“Very good quality”
“Beautiful color”
“well designed”
“I knew I could really put it to good use”
“It is sturdy”
“Functional”
“it makes me very happy to carry it around”
“Everything has lots of space”
“is small enough to fit in a kitchen cupboard”
“this style can be easily fixed by bending the tab to keep it closed”
What buyers complain about
“It did not fit all of my shoe care stuff”
“Might explain why the price is much lower than other sellers”
Top return reasons
Common questions
- Is toyo tool box profitable to sell on Amazon United States?
- The niche generates $333K/yr across 21 tracked products. 90-day search growth is +14.6%. Flapen's verdict: Skip it (41/100).
- How competitive is the toyo tool box niche?
- 4 brands and 105 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in toyo tool box?
- Top complaints mined from reviews: Size-Overall, Value For Money. The return rate is 2.8%.
- When does demand for toyo tool box peak?
- Demand peaks in Jan–Dec; the busiest month runs 2.0× the quietest.
- What does it cost to enter the toyo tool box niche?
- Listings span $16.96–$132.56; the average listing price is $50.22 (sweet spot $15–$100). The average incumbent carries 709 reviews — the moat a new listing must climb.