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Towel Bar Brushed Nickel

Fail

Demand is soft, at -30.1% this quarter, so Towel Bar Brushed Nickel is a Fail.

Flapen Score
45
45 / 100
Ranks 5,778 of 9,536 Tools & Home Improvement niches · −3 vs the category median of 48
Market size
$80K/yr87K searches / yr
90-day growth
-30.1%search demand this quarter
Competition
32%top-5 click share · 31 brands · 80 sellers

Flapen Score

Towel Bar Brushed Nickel against its category

The dotted line is the Tools & Home Improvement average. Past it, Towel Bar Brushed Nickel is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Towel Bar Brushed Nickel market on Amazon at a glance

Shoppers on Amazon United States searched for Towel Bar Brushed Nickel 87K times last year and spent an estimated $80K. The top 5 brands take 61% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

3.6% of searches ended in a purchase last week.

Shoppers searched for this 87K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 3.6% of those searches ended in a purchase. Searches in the last 90 days moved -30.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $80K a year.

Searches, last 12 months
87K
Growth, 90 days vs prior 90
-30.1%
Conversion, latest week
3.6%
Market size, estimated
$80Ka year
Top search term
towel bar brushed nickel34K searches a year

02 · Price

A sale here is worth $25.89.

Listings sell for $25.89 on average, from $7.74 to $131.79. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $25.89 that is $0 to $3K a year per listing.

Average price
$25.89inside the $15 to $100 sweet spot
Price range
$7.74–$131.79
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
5.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #144 within Bathroom Hardware. It carries 1,404 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
100%
Out of stock, average day
0.9%
Average rank
#144in Bathroom Hardware
Average rating
4.56 starsAmazon United States average 4.42 stars
Average reviews
1,404per listing
Listings tracked
66

04 · Newcomers

Amazon counts 2 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
2Amazon's first-year sales bar
Average brand age
43 months

Products

Top Towel Bar Brushed Nickel products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 32% of clicks. An open shelf where new products get seen.

$0$2K$5K$7K$10K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

31 rising

Sellers

80

Top-5 brand share

61%

Top 20: 92%

Top-5 click share

32%

Top 20: 61%

Open market

35%

  • Moen35%
  • HOMEMYSTIQUE10%
  • USHOWER7%
  • MGahyi5%
  • HITSLAM4%
  • Nolimas4%

Demand

Towel Bar Brushed Nickel search demand

Weekly searches over the year. Pick a range.

4K3KSpike '26Feb '26Mar '26Apr '26May '26May '26Jun '26

Search terms

Top Towel Bar Brushed Nickel search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • towel bar brushed nickel34K/yr
  • silver towel bar13K/yr
  • stainless steel towel bar7K/yr
  • adjustable towel rack7K/yr
  • moen towel rack6K/yr
  • moen towel bar brushed nickel6K/yr
  • moen brushed nickel towel bar5K/yr
  • matte black bathroom towel bar4K/yr
  • single towel bar4K/yr

Reviews and returns

What reviews say buyers love and hate about Towel Bar Brushed Nickel

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Assembly/Installation”
13%of negative reviews mention “Size-Overall”
5.2%of orders come back
“Did not fit my space”
A buyer, on “Size-Overall”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Towel Bar Brushed Nickel questions

Answered from the same tracked data.