Is Tough Box profitable to sell on Amazon United States?

Flapen scores Tough Box 46 out of 100 on Amazon United States, a Fail. Shoppers spend $34K a year across 40 tracked products. Amazon counts 3 of the 5 products launched in the last year as successful launches. Search demand grew +2.0% in the last 90 days.

How competitive is the Tough Box niche on Amazon United States?

29 brands and 164 sellers compete in Tough Box on Amazon United States. The top 5 Tough Box products take 38% of clicks, and the top 5 brands take 53%.

What do buyers complain about in Tough Box?

Tough Box buyers on Amazon United States complain most about Size-Overall, Value For Money, and Strength. Returns run at 1.7% of orders.

When does demand for Tough Box peak?

Search demand for Tough Box on Amazon United States is steady all year. The busiest month runs 1.4× the quietest.

What does it cost to enter the Tough Box niche?

Tough Box sells for $90.72 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $22.25 to $239.68. The average product has 3,156 reviews, the count a new listing must catch up to.

Tough Box

Fail

Buyers convert on only 0.5% of searches, so Tough Box is a Fail.

Filters High Price

Flapen Score: 46
46 / 100Ranks 5,399 of 9,536 Tools & Home Improvement niches · −2 vs the category median of 48
Market size: $34K/yr70K searches / yr
90-day growth: +2.0%search demand this quarter
Competition: 38%top-5 click share · 29 brands · 164 sellers

Flapen Score

Tough Box against its category

The dotted line is the Tools & Home Improvement average. Past it, Tough Box is stronger. Inside it, weaker.

46Fail

This niche Category average

See the method

Market

The Tough Box market on Amazon at a glance

Shoppers on Amazon United States searched for Tough Box 70K times last year and spent an estimated $34K. The top 5 brands take 53% of clicks. Flapen scores it 46 out of 100, a Fail.

01 · Demand

0.5% of searches ended in a purchase last week.

Shoppers searched for this 70K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 0.5% of those searches ended in a purchase. Searches in the last 90 days moved +2.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $34K a year.

Searches, last 12 months: 70K
Growth, 90 days vs prior 90: +2.0%
Conversion, latest week: 0.5%
Market size, estimated: $34Ka year
Peak month: February1.4× the quietest month
Top search term: tough box25K searches a year

02 · Price

A sale here is worth $90.72.

Listings sell for $90.72 on average, from $22.25 to $239.68. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $90.72 that is $0 to $9K a year per listing.

Average price: $90.72inside the $15 to $100 sweet spot
Price range: $22.25–$239.68
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 500–750
Units per listing a year: 0–100
Revenue per listing a year: $0–$9K
Returns: 1.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 70% ship with Prime. On an average day, 7.0% of listings are out of stock. The average listing ranks #709 within Tool Organizers. It carries 3,156 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings: 75%
Prime listings: 70%
Out of stock, average day: 7.0%
Average rank: #709in Tool Organizers
Average rating: 4.46 starsAmazon United States average 4.42 stars
Average reviews: 3,156per listing
Listings tracked: 40

04 · Newcomers

Amazon counts 3 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months: 5
Successful launches: 3Amazon's first-year sales bar
Average brand age: 54 months

Products