touch up paint pen
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.3%return rate — above 5% kills the launch gate
Conversion
Great10.3%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Market size
Good$618K$618K/yr · 492K searches
Avg price
Good$12.19avg listing price — sweet spot $15–$100
Price range
Okay$5.79–$21.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay3,987.2avg incumbent reviews — the moat a new listing must climb
Growth
Bad-10.5%90-day search growth — must beat 0% to launch
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, touch up paint pen is a $618K/yr Amazon United States market (492K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 44/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
touch up paint pen market data
- Units sold / yr
- 40K–50K
- avg 6,000–8,000/product
- Revenue / yr
- $488K–$610K
- units × avg price
- Conversion rate
- 10.3%
- Avg BSR
- #14
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 39 months
- Avg seller age
- 146 days
Competition & brand share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 falling
Sellers
11
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Slobproof65%
- TRUGFONE16%
- URGINO10%
- YULOFMVE9%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -10.5% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top touch up paint pen search terms
- touch up paint pen137K/yr
- paint touch up pens fillable85K/yr
- refillable paint pen48K/yr
- paint touch up pen42K/yr
- paint pen for touch ups31K/yr
- touchup paint pen15K/yr
- touch up paint pens for walls26K/yr
- slobproof refillable touch-up paint pen18K/yr
- refillable paint touch up pen8K/yr
- refillable paint pens12K/yr
Top touch up paint pen products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 5 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Slobproof Refillable Touch-Up Paint Pen Mess-Free Reusable Wall Paint Repair Tool Precise Application DIY Home Improvement Furniture Arts and Crafts Patented Design Easy Storage Pack of 2
Slobproof$13.634.4★9,123 rev
TRUGFONE Touch Up Paint Pen 4 Paint Touch Up Pens Fillable Brush Refillable for Walls Wall Repair Funiture Cabinet Wood Floor Window 6ML 9Pcs Set
TRUGFONE$9.774.3★861 rev
Slobproof Refillable Touch-Up Paint Pen Mess-Free Reusable Wall Paint Repair Tool Precise Application DIY Home Improvement Furniture Arts and Crafts Patented Design Easy Storage Pack of 5
Slobproof$21.954.4★9,123 rev
URGINO Touch Up Paint Pen 3 Pack Refillable Empty Brush Pen
URGINO$5.794.2★272 rev
Fillable Touch Up Paint Pen Brush 3 Pcs Paint Pen for Wall Touch Up Refillable Paint Pens for Walls Wood Floors Cabinets Windows Doors (6 Pcs Pack of 1)
YULOFMVE$9.814.1★557 rev
Newest
by launch dateTRUGFONE Touch Up Paint Pen 4 Paint Touch Up Pens Fillable Brush Refillable for Walls Wall Repair Funiture Cabinet Wood Floor Window 6ML 9Pcs Set
TRUGFONE$9.77861 rev
URGINO Touch Up Paint Pen 3 Pack Refillable Empty Brush Pen
URGINO$5.79272 rev
Fillable Touch Up Paint Pen Brush 3 Pcs Paint Pen for Wall Touch Up Refillable Paint Pens for Walls Wood Floors Cabinets Windows Doors (6 Pcs Pack of 1)
YULOFMVE$9.81557 rev
Slobproof Refillable Touch-Up Paint Pen Mess-Free Reusable Wall Paint Repair Tool Precise Application DIY Home Improvement Furniture Arts and Crafts Patented Design Easy Storage Pack of 5
Slobproof$21.959,123 rev
Slobproof Refillable Touch-Up Paint Pen Mess-Free Reusable Wall Paint Repair Tool Precise Application DIY Home Improvement Furniture Arts and Crafts Patented Design Easy Storage Pack of 2
Slobproof$13.639,123 rev
Trending
90-day click momentumURGINO Touch Up Paint Pen 3 Pack Refillable Empty Brush Pen
URGINO$5.794.2★
Slobproof Refillable Touch-Up Paint Pen Mess-Free Reusable Wall Paint Repair Tool Precise Application DIY Home Improvement Furniture Arts and Crafts Patented Design Easy Storage Pack of 5
Slobproof$21.954.4★
Slobproof Refillable Touch-Up Paint Pen Mess-Free Reusable Wall Paint Repair Tool Precise Application DIY Home Improvement Furniture Arts and Crafts Patented Design Easy Storage Pack of 2
Slobproof$13.634.4★
TRUGFONE Touch Up Paint Pen 4 Paint Touch Up Pens Fillable Brush Refillable for Walls Wall Repair Funiture Cabinet Wood Floor Window 6ML 9Pcs Set
TRUGFONE$9.774.3★
Fillable Touch Up Paint Pen Brush 3 Pcs Paint Pen for Wall Touch Up Refillable Paint Pens for Walls Wood Floors Cabinets Windows Doors (6 Pcs Pack of 1)
YULOFMVE$9.814.1★
What buyers say about touch up paint pen
What buyers praise and complain about, mined from review topics.What buyers love
“Easy to use”
“the brush seems good quality. no fraying”
“It works as indicated”
“These little paint brushes work great”
“Worthy for touch up paint”
“Works great”
“So convenient for touch ups”
“Good deal”
“It applies paint cleanly”
“Clever design”
What buyers complain about
“cheap and paint leaked out”
“Barely worked”
“Not user friendly”
“Makes a mess”
“Too expensive for single use”
“Product breaks easily”
“Disappointing quality and even worse customer service”
“Leaks paint”
“Not refillable”
“One of the pens was unusable”
Top return reasons
Common questions
- Is touch up paint pen profitable to sell on Amazon United States?
- The niche generates $618K/yr across 5 tracked products. 90-day search growth is -10.5%. Flapen's verdict: Skip it (44/100).
- How competitive is the touch up paint pen niche?
- 4 brands and 11 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in touch up paint pen?
- Top complaints mined from reviews: Paint Quality, Functionality-Overall, Ease Of Use. The return rate is 1.3%.
- When does demand for touch up paint pen peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the touch up paint pen niche?
- Listings span $5.79–$21.95; the average listing price is $12.19 (sweet spot $15–$100). The average incumbent carries 3,987 reviews — the moat a new listing must climb.