Is Toto Toilet Seat profitable to sell on Amazon United States?

Flapen scores Toto Toilet Seat 44 out of 100 on Amazon United States, a Fail. Shoppers spend $1.3M a year across 17 tracked products. Search demand grew +10.1% in the last 90 days.

How competitive is the Toto Toilet Seat niche on Amazon United States?

9 brands and 93 sellers compete in Toto Toilet Seat on Amazon United States. The top 5 Toto Toilet Seat products take 66% of clicks, and the top 5 brands take 91%.

What do buyers complain about in Toto Toilet Seat?

Toto Toilet Seat buyers on Amazon United States complain most about Durability, Quality-Overall, and Instructions/User Manual/Troubleshooting. Returns run at 5.5% of orders, which is high.

When does demand for Toto Toilet Seat peak?

Search demand for Toto Toilet Seat on Amazon United States is steady all year. The busiest month runs 1.4× the quietest.

What does it cost to enter the Toto Toilet Seat niche?

Toto Toilet Seat sells for $133.15 on average on Amazon United States, outside the $15 to $100 sweet spot. Listings run $36.00 to $620.67. The average product has 2,710 reviews, the count a new listing must catch up to.

Toto Toilet Seat

Fail

Prices span $36.00–$620.67, mostly outside the sweet spot, so Toto Toilet Seat is a Fail.

Filters High Returns High Price

Flapen Score: 44
44 / 100Ranks 6,173 of 9,536 Tools & Home Improvement niches · −4 vs the category median of 48
Market size: $1.3M/yr198K searches / yr
90-day growth: +10.1%search demand this quarter
Competition: 66%top-5 click share · 9 brands · 93 sellers

Flapen Score

Toto Toilet Seat against its category

The dotted line is the Tools & Home Improvement average. Past it, Toto Toilet Seat is stronger. Inside it, weaker.

44Fail

This niche Category average

See the method

Market

The Toto Toilet Seat market on Amazon at a glance

Shoppers on Amazon United States searched for Toto Toilet Seat 198K times last year and spent an estimated $1.3M. The top 5 brands take 91% of clicks. Flapen scores it 44 out of 100, a Fail.

01 · Demand

4.9% of searches ended in a purchase last week.

Shoppers searched for this 198K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 4.9% of those searches ended in a purchase. Searches in the last 90 days moved +10.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.3M a year.

Searches, last 12 months: 198K
Growth, 90 days vs prior 90: +10.1%
Conversion, latest week: 4.9%
Market size, estimated: $1.3Ma year
Peak month: November1.4× the quietest month
Top search term: toto toilet seat106K searches a year

02 · Price

A sale here is worth $133.15.

Listings sell for $133.15 on average, from $36.00 to $620.67. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At $133.15 that is $67K to $100K a year per listing.

Average price: $133.15above the $15 to $100 sweet spot
Price range: $36.00–$620.67
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 8K–10K
Units per listing a year: 500–750
Revenue per listing a year: $67K–$100K
Returns: 5.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 5.6% of listings are out of stock. The average listing ranks #114 within Bathroom Fixtures. It carries 2,710 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings: 88%
Prime listings: 82%
Out of stock, average day: 5.6%
Average rank: #114in Bathroom Fixtures
Average rating: 4.43 starsAmazon United States average 4.42 stars
Average reviews: 2,710per listing
Listings tracked: 17