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Toto Toilet Replacement Parts

Fail

Demand is soft, at -2.4% this quarter, so Toto Toilet Replacement Parts is a Fail.

Flapen Score
49
49 / 100
Top 44% of 9,536 Tools & Home Improvement niches · +1 vs the category median of 48
Market size
$291K/yr156K searches / yr
90-day growth
-2.4%search demand this quarter
Competition
68%top-5 click share · 12 brands · 74 sellers

Flapen Score

Toto Toilet Replacement Parts against its category

The dotted line is the Tools & Home Improvement average. Past it, Toto Toilet Replacement Parts is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Toto Toilet Replacement Parts market on Amazon at a glance

Shoppers on Amazon United States searched for Toto Toilet Replacement Parts 156K times last year and spent an estimated $291K. The top 5 brands take 84% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

7.8% of searches ended in a purchase last week.

Shoppers searched for this 156K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 7.8% of those searches ended in a purchase. Searches in the last 90 days moved -2.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $291K a year.

Searches, last 12 months
156K
Growth, 90 days vs prior 90
-2.4%
Conversion, latest week
7.8%
Market size, estimated
$291Ka year
Peak month
August1.5× the quietest month
Top search term
toto toilet replacement parts67K searches a year

02 · Price

A sale here is worth $23.77.

Listings sell for $23.77 on average, from $7.50 to $55.06. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At $23.77 that is $12K to $18K a year per listing.

Average price
$23.77inside the $15 to $100 sweet spot
Price range
$7.50–$55.06
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
500–750
Revenue per listing a year
$12K–$18K
Returns
2.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

65% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #1,906 within Plumbing. It carries 1,308 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
65%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#1,906in Plumbing
Average rating
4.42 starsAmazon United States average 4.42 stars
Average reviews
1,308per listing
Listings tracked
17

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
31 months

Products

Top Toto Toilet Replacement Parts products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.

$0$29K$58K$87K$116K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 flat

Sellers

74

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

13%

  • TOTO47%
  • Dincerpen13%
  • Korky12%
  • Ancable8%
  • Lychee Light3%
  • TOILTOBLE3%
  • Open — no brand owns it (6 brands, 13%)

Demand

Toto Toilet Replacement Parts search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Toto Toilet Replacement Parts search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • toto toilet replacement parts67K/yr
  • toto toilet parts38K/yr
  • toto flush valve replacement9K/yr
  • toto flush valve7K/yr
  • toto toilet replacement parts kit6K/yr
  • toto replacement parts toilet5K/yr
  • toto replacement parts4K/yr
  • toto st743s replacement parts4K/yr
  • toto parts3K/yr
  • toto 1.6 gpf toilet replacement parts4K/yr

Reviews and returns

What reviews say buyers love and hate about Toto Toilet Replacement Parts

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Size-Overall”
18%of negative reviews mention “Leak-Proof”
2.8%of orders come back
“it leaks”
A buyer, on “Leak-Proof”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Toto Toilet Replacement Parts questions

Answered from the same tracked data.