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Toto Toilet Handle

Fail

The top 5 products take 94% of clicks, so Toto Toilet Handle is a Fail.

Flapen Score
44
44 / 100
Ranks 6,173 of 9,536 Tools & Home Improvement niches · −4 vs the category median of 48
Market size
$123K/yr55K searches / yr
90-day growth
+19.0%search demand this quarter
Competition
94%top-5 click share · 6 brands · 23 sellers

Flapen Score

Toto Toilet Handle against its category

The dotted line is the Tools & Home Improvement average. Past it, Toto Toilet Handle is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Toto Toilet Handle market on Amazon at a glance

Shoppers on Amazon United States searched for Toto Toilet Handle 55K times last year and spent an estimated $123K. The top 5 brands take 97% of clicks. Flapen scores it 44 out of 100, a Fail.

01 · Demand

12.5% of searches ended in a purchase last week.

Shoppers searched for this 55K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 12.5% of those searches ended in a purchase. Searches in the last 90 days moved +19.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $123K a year.

Searches, last 12 months
55K
Growth, 90 days vs prior 90
+19.0%
Conversion, latest week
12.5%
Market size, estimated
$123Ka year
Peak month
July1.4× the quietest month
Top search term
toto toilet handle replacement16K searches a year

02 · Price

A sale here is worth $18.06.

Listings sell for $18.06 on average, from $9.67 to $31.20. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 750 to 1,000 of them. At $18.06 that is $14K to $18K a year per listing.

Average price
$18.06inside the $15 to $100 sweet spot
Price range
$9.67–$31.20
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
750–1,000
Revenue per listing a year
$14K–$18K
Returns
2.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

57% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #986 within Plumbing. It carries 807 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
57%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#986in Plumbing
Average rating
4.50 starsAmazon United States average 4.42 stars
Average reviews
807per listing
Listings tracked
7

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
58 months

Products

Top Toto Toilet Handle products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 94% of clicks. A locked shelf that new listings rarely crack.

$0$18K$37K$55K$74K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 flat

Sellers

23

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

94%

Top 20: 100%

Open market

0%

  • Ancable49%
  • Dincerpen22%
  • TOTO13%
  • Hibbent8%
  • PEWHAUL6%
  • Jmkcoz3%

Demand

Toto Toilet Handle search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Prime Day '25Spike '25Spike '26DecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Toto Toilet Handle search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • toto toilet handle replacement16K/yr
  • toto toilet handle16K/yr
  • toto flush handle5K/yr
  • toto flush handle replacement5K/yr
  • toto side mount toilet handle3K/yr
  • toto toilet flush handle3K/yr
  • toto toilet handle replacement kit3K/yr
  • toto trip lever3K/yr

Reviews and returns

What reviews say buyers love and hate about Toto Toilet Handle

We read the reviews and the return reasons for every product selling here.

41%of positive reviews mention “Size-Overall”
24%of negative reviews mention “Size-Overall”
2.8%of orders come back
“It does not fit properly”
A buyer, on “Size-Overall”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Toto Toilet Handle questions

Answered from the same tracked data.