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Toto Toilet Flapper

Fail

The top 5 products take 83% of clicks, so Toto Toilet Flapper is a Fail.

Flapen Score
43
43 / 100
Ranks 6,589 of 9,536 Tools & Home Improvement niches · −5 vs the category median of 48
Market size
$147K/yr57K searches / yr
90-day growth
+3.7%search demand this quarter
Competition
83%top-5 click share · 8 brands · 77 sellers

Flapen Score

Toto Toilet Flapper against its category

The dotted line is the Tools & Home Improvement average. Past it, Toto Toilet Flapper is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Toto Toilet Flapper market on Amazon at a glance

Shoppers on Amazon United States searched for Toto Toilet Flapper 57K times last year and spent an estimated $147K. The top 5 brands take 88% of clicks. Demand peaks in Aug–Sep. Flapen scores it 43 out of 100, a Fail.

01 · Demand

16.2% of searches ended in a purchase last week.

Shoppers searched for this 57K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 16.2% of those searches ended in a purchase. Searches in the last 90 days moved +3.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $147K a year.

Searches, last 12 months
57K
Growth, 90 days vs prior 90
+3.7%
Conversion, latest week
16.2%
Market size, estimated
$147Ka year
Peak month
August3.5× the quietest month
Top search term
toto flapper replacement16K searches a year

02 · Price

A sale here is worth $15.73.

Listings sell for $15.73 on average, from $7.50 to $38.43. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $15.73 that is $4K to $8K a year per listing.

Average price
$15.73inside the $15 to $100 sweet spot
Price range
$7.50–$38.43
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
$4K–$8K
Returns
4.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.0% of listings are out of stock. The average listing ranks #641 within Plumbing. It carries 1,871 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
100%
Out of stock, average day
8.0%
Average rank
#641in Plumbing
Average rating
4.36 starsAmazon United States average 4.42 stars
Average reviews
1,871per listing
Listings tracked
9

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
47 months

Products

Top Toto Toilet Flapper products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 83% of clicks. A locked shelf that new listings rarely crack.

$0$22K$44K$66K$88K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 flat

Sellers

77

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

8%

  • TOTO46%
  • Korky17%
  • Essential Values14%
  • iFealClear6%
  • Hibbent5%
  • WELCAPAC5%
  • Open — no brand owns it (2 brands, 8%)

Demand

Toto Toilet Flapper search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep · busiest ÷ quietest = 3.5×

Search terms

Top Toto Toilet Flapper search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • toto flapper replacement16K/yr
  • toto toilet flapper18K/yr
  • toto toilet flapper replacement11K/yr
  • toto flapper12K/yr

Reviews and returns

What reviews say buyers love and hate about Toto Toilet Flapper

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Assembly/Installation”
23%of negative reviews mention “Leak-Proof”
4.8%of orders come back
“leaked a bit”
A buyer, on “Leak-Proof”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Toto Toilet Flapper questions

Answered from the same tracked data.