toto round toilet seat
Skip itBrand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$36.51avg listing price — sweet spot $15–$100
Price range
Incredible$17.74–$66.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great7.5%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Growth
Okay+14.5%90-day search growth — must beat 0% to launch
Returns
Okay4.7%return rate — above 5% kills the launch gate
Competition
Bad70%top-5 click share — a locked-up shelf
Market size
Bad$94K$94K/yr · 34K searches
Review moat
Bad9,543.82avg incumbent reviews — the moat a new listing must climb
Brand share
Bad96%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, toto round toilet seat is a $94K/yr Amazon United States market (34K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Feb–Jul. Verdict: Skip it — 43/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
toto round toilet seat market data
- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- $110K–$146K
- units × avg price
- Conversion rate
- 7.5%
- Avg BSR
- #87
- Page quality
- 0%
- Prime
- 94%
- Sponsored
- 71%
- Out of stock
- 16.7%
- Avg brand age
- 63 months
- Avg seller age
- 156 days
Competition & brand share
The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack.Brands
7 rising
Sellers
85
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
70%
Top 20: 100%
Open market
2%
- Kohler79%
- TOTO9%
- Mayfair4%
- Weensmeil3%
- Aünsffer2%
- Bemis2%
- Open — no brand owns it (1 brand, 2%)
Demand & seasonality
Weekly Amazon search volume, last 100 weeks — +14.5% search growth over the last 90 days.Peak months: Feb, Jul · busiest ÷ quietest = 2.5×
Top toto round toilet seat search terms
- kohler round toilet seat14K/yr
- kohler toilet seat round11K/yr
- toto round toilet seat5K/yr
- toto toilet seat round3K/yr
- kohler round toilet seat quiet close1K/yr
Top toto round toilet seat products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
KOHLER 20111-0 Brevia Slow Close Toilet Seat Round Toilet Seat Grip-Tight Bumpers Quick-Attach Hardware White
Kohler$27.664.2★3,787 rev
KOHLER 4639-RL-0 Cachet ReadyLatch Round Toilet Seat Soft Close White
Kohler$40.714.4★9,053 rev
KOHLER Stonewood Quiet-Close Round Toilet Seat Soft Close Durable Wood Easy Installation Universal Fit Home Essentials White Finish K-20467-0
Kohler$34.664.4★8,739 rev
KOHLER K-4775-0 Brevia Round Toilet Seat with Quick-Release Hinges And Quick-Attach Hardware For Easy Clean White
Kohler$22.494.3★14,977 rev
TOTO SoftCloseSlow Close Round Toilet Seat and Lid Cotton White - SS113#01
TOTO$66.174.5★7,380 rev
Newest
by launch date
Slow Closing Round Seat Compatible with Toto Drake and Eco Drake Toilets Replacement Part SS113 Quick Release Toilet Lid Easy to Install and Clean Non-slip Bumpers Cotton White
Weensmeil$37.759 rev
Round Toilet Seat Slow Close White Plastic Never Loosen 16.5
Eillbar$26.67763 rev
Ansffer Toilet Seat Round Soft Close16.5 Toilet Lid Slow Close Quiet No Slam Easy Installation & ReleaseSafe PP Material Easy Clean Comfortable Ergonomic Design 2 Years Support White Plastic
Aünsffer$23.092,821 rev
KOHLER K-26802-0 Impro ReadyLatch Quiet Close Round Toilet Seat White Toilet Seat Grip-Tight Bumpers New Home Essentials Slam Prevention
Kohler$49.09362 rev
KOHLER K-27332-0 Glissade ReadyLatch Quiet Close Round Toilet Seat White Grip-Tight Hardware Quiet Close Lid Prevents Slamming
Kohler$35.48254 rev
Trending
90-day click momentum
Mayfair Linden Slow Close Toilet Seat Non Slip Heavy Duty Wood Easy Install Round White
Mayfair$31.544.4★
TOTO SoftCloseSlow Close Round Toilet Seat and Lid Cotton White - SS113#01
TOTO$66.174.5★
Round Toilet Seat Slow Close White Plastic Never Loosen 16.5
Eillbar$26.674.4★
KOHLER K-4775-0 Brevia Round Toilet Seat with Quick-Release Hinges And Quick-Attach Hardware For Easy Clean White
Kohler$22.494.3★
KOHLER 20111-96 Brevia Slow Close Toilet Seat Round Toilet Seat Grip-Tight Bumpers Quick-Attach Hardware Biscuit
Kohler$37.534.4★
What buyers say about toto round toilet seat
What buyers praise and complain about, mined from review topics.What buyers love
“Easy setup”
“Product was nice to the touch”
“Good value for price”
“Fit great”
“Very strong”
“Comfortable”
“As advertised”
“Easy removal for cleaning”
“I loved the smooth”
“Easy peasy”
What buyers complain about
“Breaks easily”
“Lower quality than expected”
“TOO SMALL”
“Not Sturdy”
“Install was only a touch different”
“cheap plastic material”
“the paint is coming off”
“Hard to clean”
“DOESN'T WORK LIKE IT'S SUPPOSED TO”
“Feels very uncomfortable”
Top return reasons
Common questions
- Is toto round toilet seat profitable to sell on Amazon United States?
- The niche generates $94K/yr across 17 tracked products. 90-day search growth is +14.5%. Flapen's verdict: Skip it (43/100).
- How competitive is the toto round toilet seat niche?
- 7 brands and 85 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 96% of demand.
- What do buyers complain about in toto round toilet seat?
- Top complaints mined from reviews: Durability, Quality-Overall, Size-Overall. The return rate is 4.7%.
- When does demand for toto round toilet seat peak?
- Demand peaks in Feb–Jul; the busiest month runs 2.5× the quietest.
- What does it cost to enter the toto round toilet seat niche?
- Listings span $17.74–$66.17; the average listing price is $36.51 (sweet spot $15–$100). The average incumbent carries 9,544 reviews — the moat a new listing must climb.