Toto Round Toilet Seat
FailThe top 5 brands take 96% of clicks, so Toto Round Toilet Seat is a Fail.
- Flapen Score
- 43 / 100Ranks 6,589 of 9,536 Tools & Home Improvement niches · −5 vs the category median of 4843
- Market size
- $94K/yr34K searches / yr
- 90-day growth
- +14.5%search demand this quarter
- Competition
- 70%top-5 click share · 7 brands · 85 sellers
Flapen Score
Toto Round Toilet Seat against its category
The dotted line is the Tools & Home Improvement average. Past it, Toto Round Toilet Seat is stronger. Inside it, weaker.
Market
The Toto Round Toilet Seat market on Amazon at a glance
Shoppers on Amazon United States searched for Toto Round Toilet Seat 34K times last year and spent an estimated $94K. The top 5 brands take 96% of clicks. Demand peaks in Feb–Jul. Flapen scores it 43 out of 100, a Fail.
01 · Demand
7.5% of searches ended in a purchase last week.
Shoppers searched for this 34K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 7.5% of those searches ended in a purchase. Searches in the last 90 days moved +14.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $94K a year.
- Searches, last 12 months
- 34K
- Growth, 90 days vs prior 90
- +14.5%
- Conversion, latest week
- 7.5%
- Market size, estimated
- $94Ka year
- Peak month
- July2.5× the quietest month
- Top search term
- kohler round toilet seat14K searches a year
02 · Price
A sale here is worth $36.51.
Listings sell for $36.51 on average, from $17.74 to $66.17. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $36.51 that is $4K to $9K a year per listing.
- Average price
- $36.51inside the $15 to $100 sweet spot
- Price range
- $17.74–$66.17
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $4K–$9K
- Returns
- 4.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
71% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 16.7% of listings are out of stock. The average listing ranks #87 within Bathroom Fixtures. It carries 9,544 reviews at 4.31 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 71%
- Prime listings
- 94%
- Out of stock, average day
- 16.7%
- Average rank
- #87in Bathroom Fixtures
- Average rating
- 4.31 starsAmazon United States average 4.42 stars
- Average reviews
- 9,544per listing
- Listings tracked
- 17
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 63 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 63 months
Products
Top Toto Round Toilet Seat products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
KOHLER 20111-0 Brevia Slow Close Toilet Seat Round Toilet Seat Grip-Tight Bumpers Quick-Attach Hardware White
- Price
- $27.66
- Rating
- 4.2/5
- Reviews
- 3,787
- Age
- 8y ago

KOHLER 4639-RL-0 Cachet ReadyLatch Round Toilet Seat Soft Close White
- Price
- $40.71
- Rating
- 4.4/5
- Reviews
- 9,053
- Age
- 4y ago

KOHLER Stonewood Quiet-Close Round Toilet Seat Soft Close Durable Wood Easy Installation Universal Fit Home Essentials White Finish K-20467-0
- Price
- $34.66
- Rating
- 4.4/5
- Reviews
- 8,739
- Age
- 8y ago

KOHLER K-4775-0 Brevia Round Toilet Seat with Quick-Release Hinges And Quick-Attach Hardware For Easy Clean White
- Price
- $22.49
- Rating
- 4.3/5
- Reviews
- 14,977
- Age
- 15y ago

TOTO SoftCloseSlow Close Round Toilet Seat and Lid Cotton White - SS113#01
- Price
- $66.17
- Rating
- 4.5/5
- Reviews
- 7,380
- Age
- 17y ago
Trending
90-day click momentum
Mayfair Linden Slow Close Toilet Seat Non Slip Heavy Duty Wood Easy Install Round White
- Price
- $31.54
- Rating
- 4.4/5
- Reviews
- 29,451
- Age
- 8y ago

TOTO SoftCloseSlow Close Round Toilet Seat and Lid Cotton White - SS113#01
- Price
- $66.17
- Rating
- 4.5/5
- Reviews
- 7,380
- Age
- 17y ago

Round Toilet Seat Slow Close White Plastic Never Loosen 16.5
- Price
- $26.67
- Rating
- 4.4/5
- Reviews
- 763
- Age
- 1y ago

KOHLER K-4775-0 Brevia Round Toilet Seat with Quick-Release Hinges And Quick-Attach Hardware For Easy Clean White
- Price
- $22.49
- Rating
- 4.3/5
- Reviews
- 14,977
- Age
- 15y ago

KOHLER 20111-96 Brevia Slow Close Toilet Seat Round Toilet Seat Grip-Tight Bumpers Quick-Attach Hardware Biscuit
- Price
- $37.53
- Rating
- 4.4/5
- Reviews
- 10,666
- Age
- 8y ago
Newest
by launch date
Slow Closing Round Seat Compatible with Toto Drake and Eco Drake Toilets Replacement Part SS113 Quick Release Toilet Lid Easy to Install and Clean Non-slip Bumpers Cotton White
- Price
- $37.75
- Rating
- 3.1/5
- Reviews
- 9
- Age
- 1y ago

Round Toilet Seat Slow Close White Plastic Never Loosen 16.5
- Price
- $26.67
- Rating
- 4.4/5
- Reviews
- 763
- Age
- 1y ago

Ansffer Toilet Seat Round Soft Close16.5 Toilet Lid Slow Close Quiet No Slam Easy Installation & ReleaseSafe PP Material Easy Clean Comfortable Ergonomic Design 2 Years Support White Plastic
- Price
- $23.09
- Rating
- 4.2/5
- Reviews
- 2,821
- Age
- 3y ago

KOHLER K-26802-0 Impro ReadyLatch Quiet Close Round Toilet Seat White Toilet Seat Grip-Tight Bumpers New Home Essentials Slam Prevention
- Price
- $49.09
- Rating
- 4.5/5
- Reviews
- 362
- Age
- 3y ago

KOHLER K-27332-0 Glissade ReadyLatch Quiet Close Round Toilet Seat White Grip-Tight Hardware Quiet Close Lid Prevents Slamming
- Price
- $35.48
- Rating
- 4.5/5
- Reviews
- 254
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 70% of clicks. A locked shelf that new listings rarely crack.
Brands
7 rising
Sellers
85
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
70%
Top 20: 100%
Open market
2%
- Kohler79%
- TOTO9%
- Mayfair4%
- Weensmeil3%
- Aünsffer2%
- Bemis2%
- Open — no brand owns it (1 brand, 2%)
Demand
Toto Round Toilet Seat search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb, Jul · busiest ÷ quietest = 2.5×
Search terms
Top Toto Round Toilet Seat search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- kohler round toilet seat14K/yr
- kohler toilet seat round11K/yr
- toto round toilet seat5K/yr
- toto toilet seat round3K/yr
- kohler round toilet seat quiet close1K/yr
Reviews and returns
What reviews say buyers love and hate about Toto Round Toilet Seat
We read the reviews and the return reasons for every product selling here.
“Breaks easily”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Toto Round Toilet Seat questions
Answered from the same tracked data.









