Is Top Tool Chest profitable to sell on Amazon United States?

Flapen scores Top Tool Chest 47 out of 100 on Amazon United States, a Fail. Shoppers spend $72K a year across 58 tracked products. Amazon counts 5 of the 13 products launched in the last year as successful launches. Search demand grew -10.9% in the last 90 days.

How competitive is the Top Tool Chest niche on Amazon United States?

28 brands and 87 sellers compete in Top Tool Chest on Amazon United States. The top 5 Top Tool Chest products take 31% of clicks, and the top 5 brands take 53%.

What do buyers complain about in Top Tool Chest?

Top Tool Chest buyers on Amazon United States complain most about Quality-Overall, Size-Overall, and Value For Money. Returns run at 2.3% of orders.

When does demand for Top Tool Chest peak?

Search demand for Top Tool Chest on Amazon United States peaks in Dec, and the busiest month runs 1.5× the quietest.

What does it cost to enter the Top Tool Chest niche?

Top Tool Chest sells for $109.26 on average on Amazon United States, outside the $15 to $100 sweet spot. Listings run $31.03 to $580.86. The average product has 782 reviews, the count a new listing must catch up to.

Top Tool Chest

Fail

Buyers convert on only 0.4% of searches, so Top Tool Chest is a Fail.

Filters No Dominant Brand High Price

Flapen Score: 47
47 / 100Ranks 4,985 of 9,536 Tools & Home Improvement niches · −1 vs the category median of 48
Market size: $72K/yr147K searches / yr
90-day growth: -10.9%search demand this quarter
Competition: 31%top-5 click share · 28 brands · 87 sellers

Flapen Score

Top Tool Chest against its category

The dotted line is the Tools & Home Improvement average. Past it, Top Tool Chest is stronger. Inside it, weaker.

47Fail

This niche Category average

See the method

Market

The Top Tool Chest market on Amazon at a glance

Shoppers on Amazon United States searched for Top Tool Chest 147K times last year and spent an estimated $72K. The top 5 brands take 53% of clicks. Demand peaks in Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

0.4% of searches ended in a purchase last week.

Shoppers searched for this 147K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -10.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $72K a year.

Searches, last 12 months: 147K
Growth, 90 days vs prior 90: -10.9%
Conversion, latest week: 0.4%
Market size, estimated: $72Ka year
Peak month: December1.5× the quietest month
Top search term: top tool chest32K searches a year

02 · Price

A sale here is worth $109.26.

Listings sell for $109.26 on average, from $31.03 to $580.86. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $109.26 that is $0 to $11K a year per listing.

Average price: $109.26above the $15 to $100 sweet spot
Price range: $31.03–$580.86
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 1K–1K
Units per listing a year: 0–100
Revenue per listing a year: $0–$11K
Returns: 2.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

72% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 2.5% of listings are out of stock. The average listing ranks #400 within Tool Organizers. It carries 782 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings: 72%
Prime listings: 78%
Out of stock, average day: 2.5%
Average rank: #400in Tool Organizers
Average rating: 4.40 starsAmazon United States average 4.42 stars
Average reviews: 782per listing
Listings tracked: 58

04 · Newcomers

Amazon counts 5 of last year's 13 launches as successful.

13 products launched here in the last 12 months. Amazon counts 5 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months: 13
Successful launches: 5Amazon's first-year sales bar
Average brand age: 41 months

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