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Tooltekt Woodworking Square Ruler

Fail

The top 5 brands take 100% of clicks, so Tooltekt Woodworking Square Ruler is a Fail.

Flapen Score
44
44 / 100
Ranks 6,173 of 9,536 Tools & Home Improvement niches · −4 vs the category median of 48
Market size
$469K/yr102K searches / yr
90-day growth
-3.1%search demand this quarter
Competition
41%top-5 click share · 5 brands · 12 sellers

Flapen Score

Tooltekt Woodworking Square Ruler against its category

The dotted line is the Tools & Home Improvement average. Past it, Tooltekt Woodworking Square Ruler is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tooltekt Woodworking Square Ruler market on Amazon at a glance

Shoppers on Amazon United States searched for Tooltekt Woodworking Square Ruler 102K times last year and spent an estimated $469K. All 5 brands take every click. Demand peaks in Jan–Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

2.2% of searches ended in a purchase last week.

Shoppers searched for this 102K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -3.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $469K a year.

Searches, last 12 months
102K
Growth, 90 days vs prior 90
-3.1%
Conversion, latest week
2.2%
Market size, estimated
$469Ka year
Peak month
December2.7× the quietest month
Top search term
jessem46K searches a year

02 · Price

A sale here is worth $207.03.

Listings sell for $207.03 on average, from $19.80 to $631.77. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $207.03 that is $0 to $21K a year per listing.

Average price
$207.03above the $15 to $100 sweet spot
Price range
$19.80–$631.77
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$21K
Returns
1.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

95% of listings pay for placement with sponsored ads. 70% ship with Prime. On an average day, 5.1% of listings are out of stock. The average listing ranks #660 within Measuring & Layout Tools. It carries 106 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
70%
Out of stock, average day
5.1%
Average rank
#660in Measuring & Layout Tools
Average rating
4.68 starsAmazon United States average 4.42 stars
Average reviews
106per listing
Listings tracked
37

04 · Newcomers

Amazon counts 4 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months
5
Successful launches
4Amazon's first-year sales bar
Average brand age
60 months

Products

Top Tooltekt Woodworking Square Ruler products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

$0$14K$28K$42K$56K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

12

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

41%

Top 20: 85%

Open market

0%

  • JessEm96%
  • LARMEIL2%
  • Generic1%
  • O'SKOOL1%
  • AKNgoes1%

Demand

Tooltekt Woodworking Square Ruler search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '25Prime Day '25Black Friday '25Spike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.7×

Search terms

Top Tooltekt Woodworking Square Ruler search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • jessem46K/yr
  • jessem tools21K/yr
  • jessem square11K/yr
  • jessem router table9K/yr
  • tooltekt woodworking square ruler11K/yr
  • woodworking square ruler3K/yr

Reviews and returns

What reviews say buyers love and hate about Tooltekt Woodworking Square Ruler

We read the reviews and the return reasons for every product selling here.

34%of positive reviews mention “Quality-Overall”
19%of negative reviews mention “Quality-Overall”
1.7%of orders come back
“Everything I have purchased from Jesses has been too quality”
A buyer, on “Quality-Overall”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Tooltekt Woodworking Square Ruler questions

Answered from the same tracked data.