Is Tool Box profitable to sell on Amazon United States?

Flapen scores Tool Box 54 out of 100 on Amazon United States, a Maybe. Shoppers spend $12.9M a year across 45 tracked products. Amazon counts 5 of the 5 products launched in the last year as successful launches. Search demand grew -1.2% in the last 90 days.

How competitive is the Tool Box niche on Amazon United States?

23 brands and 90 sellers compete in Tool Box on Amazon United States. The top 5 Tool Box products take 42% of clicks, and the top 5 brands take 73%.

What do buyers complain about in Tool Box?

Tool Box buyers on Amazon United States complain most about Quality-Overall, Size-Overall, and Durability. Returns run at 1.9% of orders.

When does demand for Tool Box peak?

Search demand for Tool Box on Amazon United States peaks in Nov–Dec, and the busiest month runs 1.7× the quietest.

What does it cost to enter the Tool Box niche?

Tool Box sells for $76.67 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $11.60 to $657.30. The average product has 3,417 reviews, the count a new listing must catch up to.

Tool Box

Maybe

Shoppers spend $12.9M a year here. But prices span $11.60–$657.30, mostly outside the sweet spot, so Tool Box is a Maybe.

Filters High Price

Flapen Score: 54
54 / 100Top 24% of 9,536 Tools & Home Improvement niches · +6 vs the category median of 48
Market size: $12.9M/yr14.8M searches / yr
90-day growth: -1.2%search demand this quarter
Competition: 42%top-5 click share · 23 brands · 90 sellers

Flapen Score

Tool Box against its category

The dotted line is the Tools & Home Improvement average. Past it, Tool Box is stronger. Inside it, weaker.

54Maybe

This niche Category average

See the method

Market

The Tool Box market on Amazon at a glance

Shoppers on Amazon United States searched for Tool Box 14.8M times last year and spent an estimated $12.9M. The top 5 brands take 73% of clicks. Demand peaks in Nov–Dec. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

1.1% of searches ended in a purchase last week.

Shoppers searched for this 14.8M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -1.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $12.9M a year.

Searches, last 12 months: 14.8M
Growth, 90 days vs prior 90: -1.2%
Conversion, latest week: 1.1%
Market size, estimated: $12.9Ma year
Peak month: December1.7× the quietest month
Top search term: tool box6.0M searches a year

02 · Price

A sale here is worth $76.67.

Listings sell for $76.67 on average, from $11.60 to $657.30. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 2,500 to 3,000 of them. At $76.67 that is $192K to $230K a year per listing.

Average price: $76.67inside the $15 to $100 sweet spot
Price range: $11.60–$657.30
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 150K–200K
Units per listing a year: 2,500–3,000
Revenue per listing a year: $192K–$230K
Returns: 1.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

67% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 2.4% of listings are out of stock. The average listing ranks #80 within Tool Organizers. It carries 3,417 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings: 67%
Prime listings: 89%
Out of stock, average day: 2.4%
Average rank: #80in Tool Organizers
Average rating: 4.50 starsAmazon United States average 4.42 stars
Average reviews: 3,417per listing
Listings tracked: 45

04 · Newcomers

Amazon counts 5 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 5 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months: 5
Successful launches: 5Amazon's first-year sales bar
Average brand age: 42 months

Products