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Tommy Bahama Solar Lights

Fail

Shoppers spend only $30K a year here, so Tommy Bahama Solar Lights is a Fail.

Flapen Score
39
39 / 100
Ranks 7,870 of 9,536 Tools & Home Improvement niches · −9 vs the category median of 48
Market size
$30K/yr35K searches / yr
90-day growth
+23.8%search demand this quarter
Competition
80%top-5 click share · 12 brands · 16 sellers

Flapen Score

Tommy Bahama Solar Lights against its category

The dotted line is the Tools & Home Improvement average. Past it, Tommy Bahama Solar Lights is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tommy Bahama Solar Lights market on Amazon at a glance

Shoppers on Amazon United States searched for Tommy Bahama Solar Lights 35K times last year and spent an estimated $30K. The top 5 brands take 90% of clicks. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 39 out of 100, a Fail.

01 · Demand

1.6% of searches ended in a purchase last week.

Shoppers searched for this 35K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 1.6% of those searches ended in a purchase. Searches in the last 90 days moved +23.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $30K a year.

Searches, last 12 months
35K
Growth, 90 days vs prior 90
+23.8%
Conversion, latest week
1.6%
Market size, estimated
$30Ka year
Peak month
June5.7× the quietest month
Top search term
tommy bahama solar lights24K searches a year

02 · Price

A sale here is worth $53.55.

Listings sell for $53.55 on average, from $13.37 to $132.23. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $53.55 that is $0 to $5K a year per listing.

Average price
$53.55inside the $15 to $100 sweet spot
Price range
$13.37–$132.23
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$5K
Returns
2.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

79% of listings pay for placement with sponsored ads. 79% ship with Prime. On an average day, 15.4% of listings are out of stock. The average listing ranks #623 within Landscape Lighting. It carries 615 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
79%
Out of stock, average day
15.4%
Average rank
#623in Landscape Lighting
Average rating
4.44 starsAmazon United States average 4.42 stars
Average reviews
615per listing
Listings tracked
14

04 · Newcomers

Amazon counts 4 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
4Amazon's first-year sales bar
Average brand age
31 months

Products

Top Tommy Bahama Solar Lights products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 80% of clicks. A locked shelf that new listings rarely crack.

$0$3K$6K$9K$12K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

16

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

8%

  • PUMPSUN29%
  • Tommy Bahama25%
  • ELECLINK14%
  • TomCare13%
  • Bobcat Lighting9%
  • Suggant2%
  • Open — no brand owns it (6 brands, 8%)

Demand

Tommy Bahama Solar Lights search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 5.7×

Search terms

Top Tommy Bahama Solar Lights search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tommy bahama solar lights24K/yr
  • tommy bahama solar pathway lights8K/yr
  • tommy bahama outdoor solar lights3K/yr

Reviews and returns

What reviews say buyers love and hate about Tommy Bahama Solar Lights

We read the reviews and the return reasons for every product selling here.

38%of positive reviews mention “Brightness/Shine/Glow”
26%of negative reviews mention “Durability”
2.4%of orders come back
“very easy to break”
A buyer, on “Durability”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Tommy Bahama Solar Lights questions

Answered from the same tracked data.