Is tomcare solar lights outdoor flickering flame profitable to sell on Amazon United States?

The niche generates $112K/yr across 50 tracked products. 15 of 17 products launched in the last 360 days are still selling. 90-day search growth is +22.5%. Flapen's verdict: Worth a look (54/100).

How competitive is the tomcare solar lights outdoor flickering flame niche?

27 brands and 37 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 70% of demand.

What do buyers complain about in tomcare solar lights outdoor flickering flame?

Top complaints mined from reviews: Size-Overall, Durability, Brightness/Shine/Glow. The return rate is 2.4%.

When does demand for tomcare solar lights outdoor flickering flame peak?

Demand peaks in Aug–Sep–Oct; the busiest month runs 2.7× the quietest.

What does it cost to enter the tomcare solar lights outdoor flickering flame niche?

Listings span $15.20–$89.19; the average listing price is $35.92 (sweet spot $15–$100). The average incumbent carries 3,164 reviews — the moat a new listing must climb.

tomcare solar lights outdoor flickering flame

Worth a look

Shows a sweet-spot price point ($35.92 avg), but weak search conversion (2.1%) keeps it on the watch list.

Avg price

Incredible$35.92

avg listing price — sweet spot $15–$100

Price range

Incredible$15.20–$89.19

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great34%

top-5 click share — an open shelf

Returns

Good2.4%

return rate — above 5% kills the launch gate

Brand share

Good70%

top-5 brand share — brands hold most of the demand

Growth

Good+22.5%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay3,163.64

avg incumbent reviews — the moat a new listing must climb

Market size

Okay$112K

$112K/yr · 147K searches

Conversion

Okay2.1%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon United States niche tracking, tomcare solar lights outdoor flickering flame is a $112K/yr Amazon United States market (147K searches/yr). The top 5 brands hold 70% of demand. Demand peaks in Aug–Sep–Oct. Verdict: Worth a look — 54/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

tomcare solar lights outdoor flickering flame market data

Units sold / yr: 4K–5K; avg 0–100/product
Revenue / yr: $144K–$180K; units × avg price
Conversion rate: 2.1%
Avg BSR: #126
Page quality: 0%
Prime: 100%
Sponsored: 90%
Out of stock: 0.8%
Avg brand age: 32 months
Avg seller age: 164 days

Competition & brand share

Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.

Brands

27 falling

Sellers

Top-5 brand share

70%

Top 20: 96%

Top-5 click share

34%

Top 20: 73%

Open market

26%

TomCare46%
KOOPER10%
YIQU6%
Hompavo4%
Wondrastical4%
SANMOON4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +22.5% search growth over the last 90 days.

Peak months: Aug, Sep, Oct · busiest ÷ quietest = 2.7×

Open Trend

Top tomcare solar lights outdoor flickering flame search terms

solar flame lantern46K/yr +0.3%1.2% conv.
solar flickering lantern17K/yr +32.5%1.1% conv.
tomcare solar lights10K/yr +83.7%3.9% conv.
flickering lantern11K/yr +35.5%1.0% conv.
flame lantern11K/yr +46.9%1.1% conv.
tom care solar lights outdoor flickering flame6K/yr +48.4%4.5% conv.
tomcare solar lights outdoor flickering flame7K/yr +0.0%5.2% conv.
flickering solar lanterns outdoor waterproof6K/yr +64.5%1.7% conv.
fire lantern10K/yr -8.2%0.3% conv.
fire lanterns6K/yr +40.6%0.9% conv.

All search terms

Top tomcare solar lights outdoor flickering flame products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

TomCare Flickering Flame Solar Lights Outdoor Metal Hanging Lantern 2 Pack

TomCare$43.174.7★10,878 rev

TomCare Flickering Flame Solar Torch Lights Outdoor 43 Tall 4 Pack

TomCare$51.654.6★10,208 rev

KOOPER 4 Pack Solar Lantern Outdoor Lights Upgraded Flickering Flame Solar Lanterns Lights Outdoor Waterproof Hanging Lantern Decorative Solar Powered Lanterns for Yard Patio Path Tree Garden Decor

KOOPER$37.364.6★3,175 rev

TomCare Solar Lanterns Outdoor Flickering Flame Hanging Lights 2 Pack

TomCare$24.644.6★10,639 rev

4 Pack 2 Lighting Modes Dual Charging USB & Solar Gen2 Solar Lanterns Outdoor Waterproof Solar Lantern with Dancing Flame

YIQU$48.194.2★110 rev

Newest

by launch date

KOOPER Hanging Solar Lanterns Outdoor Waterproof 4PCS Flickering Flame Hanging Solar Lights for Outside Outdoor Solar Lanterns up to 12 Hours Lanterns Decorative for Patio Porch Yard Garden Decor

KOOPER$36.13524 rev

4mo ago

Altmara Solar Lanterns Outdoor 2-Pack with Ultra-Real Flame Lights Dual Charging (USB/Solar) 2 Modes & Outdoor Waterproof Design Decorative Hanging/Table Lights for Yard Patio Garden

Altmara$21.6061 rev

4mo ago

4 Pack 2 Lighting Modes Dual Charging USB & Solar Gen2 Solar Lanterns Outdoor Waterproof Solar Lantern with Dancing Flame

YIQU$48.19110 rev

5mo ago

Otdair 4 Pack Solar Lanterns Outdoor Waterproof Upgraded Flickering Flame Hanging Solar Lights for Outside Solar Powered Lantern for Patio Yard Garden Porch Decor Gift for Mom Housewarming

Otdair$34.01302 rev

6mo ago

2 Pack Solar Lanterns Outdoor Waterproof Flickering Flame Hanging Lanterns Decorative Outdoor with 2 Modes Dual Charging USB & Solar-Powered Outdoors Lantern for Porch Yard Patio Tree Garden Decor

BANBANJO$22.29155 rev

7mo ago

What buyers say about tomcare solar lights outdoor flickering flame

What buyers praise and complain about, mined from review topics.

What buyers love

Brightness/Shine/Glow34%

“Good glow”

Quality-Overall11%

“Product is lovely”

Durability6%

“Its durable material”

Value For Money5%

“Not expensive”

Charging5%

“Long lasting charge”

Advertised Vs Actual Product4%

“As described”

Design-Overall4%

“Cute and very decorative”

Weight Light2%

“The lanterns are lightweight”

Night Vision2%

“Look awesome at night”

Size-Overall2%

“these are great, perfect size”

What buyers complain about

Size-Overall13%

“Bigger than I expected”

Durability9%

“Do not last”

Brightness/Shine/Glow9%

“Not really bright”

Quality-Overall8%

“Awful quality”

Functionality-Overall6%

“Barely worked”

Leak-Proof5%

“Leaks from everywhere”

Advertised Vs Actual Product5%

“False advertisement”

Charging4%

“wont recharge”

Material Quality4%

“Made of incredibly cheap plastic material”

Value For Money3%

“Have had better cheaper”

Top return reasons

Size-Overall38%

Brightness/Shine/Glow10%

Advertised Vs Actual Product9%

Bulb Flicker/Dimming/Color8%

Color5%

Functionality-Overall5%