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Toluene

Fail

Shoppers spend only $43K a year here, so Toluene is a Fail.

Flapen Score
43
43 / 100
Ranks 6,589 of 9,536 Tools & Home Improvement niches · −5 vs the category median of 48
Market size
$43K/yr38K searches / yr
90-day growth
+11.3%search demand this quarter
Competition
70%top-5 click share · 6 brands · 12 sellers

Flapen Score

Toluene against its category

The dotted line is the Tools & Home Improvement average. Past it, Toluene is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Toluene market on Amazon at a glance

Shoppers on Amazon United States searched for Toluene 38K times last year and spent an estimated $43K. The top 5 brands take 95% of clicks. Flapen scores it 43 out of 100, a Fail.

01 · Demand

3.0% of searches ended in a purchase last week.

Shoppers searched for this 38K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 3.0% of those searches ended in a purchase. Searches in the last 90 days moved +11.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $43K a year.

Searches, last 12 months
38K
Growth, 90 days vs prior 90
+11.3%
Conversion, latest week
3.0%
Market size, estimated
$43Ka year
Peak month
August1.4× the quietest month
Top search term
heptane23K searches a year

02 · Price

A sale here is worth $37.82.

Listings sell for $37.82 on average, from $14.99 to $88.25. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At $37.82 that is $4K to $9K a year per listing.

Average price
$37.82inside the $15 to $100 sweet spot
Price range
$14.99–$88.25
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
$4K–$9K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 20% ship with Prime. On an average day, 7.3% of listings are out of stock. The average listing ranks #207 within Painting Supplies & Tools. It carries 254 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
20%
Out of stock, average day
7.3%
Average rank
#207in Painting Supplies & Tools
Average rating
4.60 starsAmazon United States average 4.42 stars
Average reviews
254per listing
Listings tracked
15

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
63 months

Products

Top Toluene products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. A locked shelf that new listings rarely crack.

$0$2K$4K$6K$9K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

12

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

0%

  • Bestine32%
  • USA LAB21%
  • BEST VALUE VACS15%
  • Chemboys13%
  • CCS CONSOLIDATED CHEMICAL & SOLVENTS13%
  • Lab Alley5%

Demand

Toluene search demand

Weekly searches over the year, seasonality beneath. Pick a range.

900700Spike '25Prime Day '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Toluene search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • heptane23K/yr
  • bestine6K/yr
  • bestine solvent and thinner5K/yr
  • heptane solvent4K/yr

Reviews and returns

What reviews say buyers love and hate about Toluene

We read the reviews and the return reasons for every product selling here.

38%of positive reviews mention “Ease Of Cleaning”
<0.1%of orders come back, a rate Amazon rounds to zero
“gets the goodies out of the goop efficiently”
A buyer, on “Ease Of Cleaning”38% of positive reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

5 topics

NegativePositive

FAQ

Common Toluene questions

Answered from the same tracked data.