Toilet Wax Ring
FailPrices span $6.07–$15.68, mostly outside the sweet spot, so Toilet Wax Ring is a Fail.
- Flapen Score
- 41 / 100Ranks 7,340 of 9,536 Tools & Home Improvement niches · −7 vs the category median of 4841
- Market size
- $608K/yr431K searches / yr
- 90-day growth
- +1.9%search demand this quarter
- Competition
- 79%top-5 click share · 9 brands · 55 sellers
Flapen Score
Toilet Wax Ring against its category
The dotted line is the Tools & Home Improvement average. Past it, Toilet Wax Ring is stronger. Inside it, weaker.
Market
The Toilet Wax Ring market on Amazon at a glance
Shoppers on Amazon United States searched for Toilet Wax Ring 431K times last year and spent an estimated $608K. The top 5 brands take 87% of clicks. Flapen scores it 41 out of 100, a Fail.
01 · Demand
13.0% of searches ended in a purchase last week.
Shoppers searched for this 431K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 13.0% of those searches ended in a purchase. Searches in the last 90 days moved +1.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $608K a year.
- Searches, last 12 months
- 431K
- Growth, 90 days vs prior 90
- +1.9%
- Conversion, latest week
- 13.0%
- Market size, estimated
- $608Ka year
- Peak month
- July1.2× the quietest month
- Top search term
- toilet wax ring92K searches a year
02 · Price
A sale here is worth $10.88.
Listings sell for $10.88 on average, from $6.07 to $15.68. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 2,500 to 3,000 of them. At $10.88 that is $27K to $33K a year per listing.
- Average price
- $10.88under the $15 to $100 sweet spot
- Price range
- $6.07–$15.68
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 2,500–3,000
- Revenue per listing a year
- $27K–$33K
- Returns
- 3.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #244 within Plumbing. It carries 916 reviews at 4.56 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 91%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #244in Plumbing
- Average rating
- 4.56 starsAmazon United States average 4.42 stars
- Average reviews
- 916per listing
- Listings tracked
- 11
04 · Newcomers
Amazon counts 2 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 49 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 49 months
Products
Top Toilet Wax Ring products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Hibbent Extra Thick Toilet Wax Ring Replacement Kit Universal Toilet Seal Ring with Brass Toilet Floor Bolts and Retainer Washers PE Flange Fits 3 Inch and 4 Inch Drain Pipes
- Price
- $10.77
- Rating
- 4.7/5
- Reviews
- 226
- Age
- 9mo ago

Korky 6000BP Universal Toilet WaxFree Seal with Hardware - Toilet Installation Made Easy - Made in USA Red
- Price
- $12.02
- Rating
- 4.5/5
- Reviews
- 1,457
- Age
- 11y ago

DANCO All-in-One Toilet Installation Kit Perfect Seal Wax Ring & Zero Cut Bolts Toilet Repair Wax-Free Mounting Toilet Bolts (10879X)
- Price
- $15.68
- Rating
- 4.4/5
- Reviews
- 4,060
- Age
- 8y ago

Extra Thick Toilet Wax Ring Kit with Flange and Bolts for Floor Outlet Toilets New Install or Re-seat Fits 3-inch or 4-inch Waste Lines
- Price
- $13.80
- Rating
- 4.6/5
- Reviews
- 900
- Age
- 5y ago

Hibbent 2 Pack Toilet Wax Ring Thick Toilet Bowl Wax Ring Gasket for Toilet Bowl Polyethylene Flange- Gas Odor and Watertight Seal Fits 3-inch and 4-inch Waste Line
- Price
- $13.17
- Rating
- 4.6/5
- Reviews
- 1,148
- Age
- 6y ago
Trending
90-day click momentum
Ciltlurk Extra Thick Toilet Wax Ring Kit with Flange & Bolts Universal Toilet Seal Fits 3 & 4in Waste Lines Leak Proof & Odor Resistant for New Installation or Toilet Re-Seating
- Price
- $8.87
- Rating
- 4.5/5
- Reviews
- 45
- Age
- 6mo ago

Hibbent Extra Thick Toilet Wax Ring Replacement Kit Universal Toilet Seal Ring with Brass Toilet Floor Bolts and Retainer Washers PE Flange Fits 3 Inch and 4 Inch Drain Pipes
- Price
- $10.77
- Rating
- 4.7/5
- Reviews
- 226
- Age
- 9mo ago

Korky 6000BP Universal Toilet WaxFree Seal with Hardware - Toilet Installation Made Easy - Made in USA Red
- Price
- $12.02
- Rating
- 4.5/5
- Reviews
- 1,457
- Age
- 11y ago

DANCO All-in-One Toilet Installation Kit Perfect Seal Wax Ring & Zero Cut Bolts Toilet Repair Wax-Free Mounting Toilet Bolts (10879X)
- Price
- $15.68
- Rating
- 4.4/5
- Reviews
- 4,060
- Age
- 8y ago

EvertechPRO Universal Extra Thick Toilet Wax Ring Replacement Kit for Floor Outlet Toilet Bowl with Black Rubber Flange Funnel Water Tight Seal Gasket Accommodates 3 Inch and 4 Inch Waste Lines
- Price
- $6.55
- Rating
- 4.4/5
- Reviews
- 184
- Age
- 3y ago
Newest
by launch date
Ciltlurk Extra Thick Toilet Wax Ring Kit with Flange & Bolts Universal Toilet Seal Fits 3 & 4in Waste Lines Leak Proof & Odor Resistant for New Installation or Toilet Re-Seating
- Price
- $8.87
- Rating
- 4.5/5
- Reviews
- 45
- Age
- 6mo ago

Hibbent Extra Thick Toilet Wax Ring Replacement Kit Universal Toilet Seal Ring with Brass Toilet Floor Bolts and Retainer Washers PE Flange Fits 3 Inch and 4 Inch Drain Pipes
- Price
- $10.77
- Rating
- 4.7/5
- Reviews
- 226
- Age
- 9mo ago

EvertechPRO Universal Extra Thick Toilet Wax Ring Replacement Kit for Floor Outlet Toilet Bowl with Black Rubber Flange Funnel Water Tight Seal Gasket Accommodates 3 Inch and 4 Inch Waste Lines
- Price
- $6.55
- Rating
- 4.4/5
- Reviews
- 184
- Age
- 3y ago

MENNTY Standard Toilet Wax Ring Kit with Hardware for 3 or 4 in Drain
- Price
- $12.48
- Rating
- 4.6/5
- Reviews
- 245
- Age
- 5y ago

Extra Thick Toilet Wax Ring Kit with Flange and Bolts for Floor Outlet Toilets New Install or Re-seat Fits 3-inch or 4-inch Waste Lines
- Price
- $13.80
- Rating
- 4.6/5
- Reviews
- 900
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.
Brands
9 falling
Sellers
55
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
79%
Top 20: 100%
Open market
8%
- Hibbent39%
- Korky20%
- Danco13%
- F9%
- EZ-FLO6%
- MENNTY5%
- Open — no brand owns it (3 brands, 8%)
Demand
Toilet Wax Ring search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.2×
Search terms
Top Toilet Wax Ring search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- toilet wax ring92K/yr
- wax ring for toilet86K/yr
- toilet wax ring replacement kit38K/yr
- toilet ring30K/yr
- wax ring34K/yr
- toilet seal ring22K/yr
- toilet gasket18K/yr
- toilet ring seal18K/yr
- wax toilet ring10K/yr
- toilet wax ring kit6K/yr
Reviews and returns
What reviews say buyers love and hate about Toilet Wax Ring
We read the reviews and the return reasons for every product selling here.
“Not extra thick, I needed”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Toilet Wax Ring questions
Answered from the same tracked data.









