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Toilet Wax Ring

Fail

Prices span $6.07–$15.68, mostly outside the sweet spot, so Toilet Wax Ring is a Fail.

Flapen Score
41
41 / 100
Ranks 7,340 of 9,536 Tools & Home Improvement niches · −7 vs the category median of 48
Market size
$608K/yr431K searches / yr
90-day growth
+1.9%search demand this quarter
Competition
79%top-5 click share · 9 brands · 55 sellers

Flapen Score

Toilet Wax Ring against its category

The dotted line is the Tools & Home Improvement average. Past it, Toilet Wax Ring is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Toilet Wax Ring market on Amazon at a glance

Shoppers on Amazon United States searched for Toilet Wax Ring 431K times last year and spent an estimated $608K. The top 5 brands take 87% of clicks. Flapen scores it 41 out of 100, a Fail.

01 · Demand

13.0% of searches ended in a purchase last week.

Shoppers searched for this 431K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 13.0% of those searches ended in a purchase. Searches in the last 90 days moved +1.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $608K a year.

Searches, last 12 months
431K
Growth, 90 days vs prior 90
+1.9%
Conversion, latest week
13.0%
Market size, estimated
$608Ka year
Peak month
July1.2× the quietest month
Top search term
toilet wax ring92K searches a year

02 · Price

A sale here is worth $10.88.

Listings sell for $10.88 on average, from $6.07 to $15.68. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 2,500 to 3,000 of them. At $10.88 that is $27K to $33K a year per listing.

Average price
$10.88under the $15 to $100 sweet spot
Price range
$6.07–$15.68
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
60K–80K
Units per listing a year
2,500–3,000
Revenue per listing a year
$27K–$33K
Returns
3.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #244 within Plumbing. It carries 916 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#244in Plumbing
Average rating
4.56 starsAmazon United States average 4.42 stars
Average reviews
916per listing
Listings tracked
11

04 · Newcomers

Amazon counts 2 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
49 months

Products

Top Toilet Wax Ring products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.

$0$61K$122K$182K$243K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

55

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

8%

  • Hibbent39%
  • Korky20%
  • Danco13%
  • F9%
  • EZ-FLO6%
  • MENNTY5%
  • Open — no brand owns it (3 brands, 8%)

Demand

Toilet Wax Ring search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Toilet Wax Ring search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • toilet wax ring92K/yr
  • wax ring for toilet86K/yr
  • toilet wax ring replacement kit38K/yr
  • toilet ring30K/yr
  • wax ring34K/yr
  • toilet seal ring22K/yr
  • toilet gasket18K/yr
  • toilet ring seal18K/yr
  • wax toilet ring10K/yr
  • toilet wax ring kit6K/yr

Reviews and returns

What reviews say buyers love and hate about Toilet Wax Ring

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Quality-Overall”
14%of negative reviews mention “Thickness”
3.9%of orders come back
“Not extra thick, I needed”
A buyer, on “Thickness”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Toilet Wax Ring questions

Answered from the same tracked data.