toilet tank lid
Worth a lookShows beatable incumbent ratings (4.0★), but weak search conversion (1.6%) keeps it on the watch list.
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Avg price
Incredible$39.07avg listing price — sweet spot $15–$100
Review moat
Great182.9avg incumbent reviews — the moat a new listing must climb
Price range
Great$6.79–$88.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good66%top-5 brand share — brands hold most of the demand
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Growth
Okay+7.1%90-day search growth — must beat 0% to launch
Market size
Okay$124K$124K/yr · 193K searches
Returns
Bad5.9%return rate — above 5% kills the launch gate
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, toilet tank lid is a $124K/yr Amazon United States market (193K searches/yr). The top 5 brands hold 66% of demand. Verdict: Worth a look — 53/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
toilet tank lid market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- $117K–$156K
- units × avg price
- Conversion rate
- 1.6%
- Avg BSR
- #3,273
- Page quality
- 0%
- Prime
- 77%
- Sponsored
- 70%
- Out of stock
- 8.5%
- Avg brand age
- 42 months
- Avg seller age
- 158 days
Competition & brand share
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.Brands
18 rising
Sellers
93
Top-5 brand share
66%
Top 20: 100%
Top-5 click share
46%
Top 20: 90%
Open market
29%
- American Standard22%
- EZ-FLO16%
- Kohler13%
- Xthrotsenk8%
- SHAHN6%
- BUMLLASHOP6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +7.1% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.2×
Top toilet tank lid search terms
- toilet tank lid54K/yr
- toilet tank lid replacement35K/yr
- glacier bay toilet tank lid27K/yr
- american standard toilet tank lid15K/yr
- universal toilet tank lid9K/yr
- toilet tank cover replacement7K/yr
- toilet tank top7K/yr
- kohler toilet tank lid7K/yr
- gerber toilet tank lid6K/yr
- mansfield toilet tank lid6K/yr
Top toilet tank lid products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
EZ-FLO 40271 Universal Toilet Tank Replacement Cover White
EZ-FLO$21.363.8★580 rev
American Standard 735122-400.020 Cadet 3 Toilet Tank Cover 10-Inch White
American Standard$59.104.2★204 rev
4 Pcs Toilet Tank Cover Lid Toilet Tank Lid Toilet Top Cover Comfortable Bathroom Tank Cover Replacement with Elastic Bottom Washable Soft Toilet Tank Lid Cover Fit Different Sizes(4 Colors)
Xthrotsenk$10.234.2★65 rev
Replacement Toilet Tank Lid
Kohler$28.613.3★4 rev
American Standard 735128-400.020 Champion 4 Toilet Tank Lid White
American Standard$59.124.4★326 rev
Newest
by launch date
735121-400.020 Cadet 3 Porcelain Toilet Tank Lid Durable Porcelain Toilet Tank Cover White
XiHu$62.763 rev
SHAHN 40271 Universal Toilet Tank Lid Cover Replacement 21-3/16 Long x 7-7/8 Wide x 1-1/8Adjustable Fits Most Standard Toilets (White)
SHAHN$21.5811 rev
8B8B 40271 21-3/16 Long x 7-7/8 Wide x 1-1/8 Tall Toilet Tank Replacement Cover fits Most Toilets
8B8B$21.7710 rev
Comfortable Bathroom Toilet Tank Lid Bathroom Decor Accessories 40271 Universal Toilet Tank Replacement CoverWhite
BUMLLASHOP$22.458 rev
Bruislard 2 Pcs Toilet Tank Cover Universal Toilet Tank Lid Toilet Top Cover Toilet Tank Lid Replacement Soft and Absorbent with Elastic Bottom for Bathroom Decor Accessories (Black)
Bruislard$6.7977 rev
Trending
90-day click momentumReplacement Toilet Tank Lid
Kohler$28.613.3★
Replacement Tank Lid
Kohler$23.692.9★
735121-400.020 Cadet 3 Porcelain Toilet Tank Lid Durable Porcelain Toilet Tank Cover White
XiHu$62.763.0★
Comfortable Bathroom Toilet Tank Lid Bathroom Decor Accessories 40271 Universal Toilet Tank Replacement CoverWhite
BUMLLASHOP$22.453.7★
SHAHN 40271 Universal Toilet Tank Lid Cover Replacement 21-3/16 Long x 7-7/8 Wide x 1-1/8Adjustable Fits Most Standard Toilets (White)
SHAHN$21.583.2★
What buyers say about toilet tank lid
What buyers praise and complain about, mined from review topics.What buyers love
“Exact fit”
“Great value for the money”
“For the price it is an amazing quick, cheap, fix”
“Good product that worked as advertised”
“Easy to install”
“Very functional made from good quality material”
“This is very adjustable to fit any size”
“Easy to fit to the tank, very secure and the raised lip on the edge is a plus”
“- although, frankly, they do appear to stretch quite a bit & seems like it would fit most any tank size”
“easy to use”
What buyers complain about
“Does not fit”
“Wrong item description”
“Not well made”
“A little expensive”
“And flimsy”
“It is also so thin an light weight”
“tank arm problem”
“no instructions”
“Unfortunately, it did not fit ours at all”
“Did not fit wanted to charge a return fee”
Top return reasons
Common questions
- Is toilet tank lid profitable to sell on Amazon United States?
- The niche generates $124K/yr across 30 tracked products. 2 of 6 products launched in the last 360 days are still selling. 90-day search growth is +7.1%. Flapen's verdict: Worth a look (53/100).
- How competitive is the toilet tank lid niche?
- 18 brands and 93 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 66% of demand.
- What do buyers complain about in toilet tank lid?
- Top complaints mined from reviews: Size-Overall, Advertised Vs Actual Product, Quality-Overall. The return rate is 5.9% — above our launch gate.
- When does demand for toilet tank lid peak?
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- What does it cost to enter the toilet tank lid niche?
- Listings span $6.79–$88.83; the average listing price is $39.07 (sweet spot $15–$100). The average incumbent carries 183 reviews — the moat a new listing must climb.