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Toilet Shims

Fail

The top 5 brands take 97% of clicks, so Toilet Shims is a Fail.

Flapen Score
42
42 / 100
Ranks 6,968 of 9,536 Tools & Home Improvement niches · −6 vs the category median of 48
Market size
$238K/yr146K searches / yr
90-day growth
-4.3%search demand this quarter
Competition
75%top-5 click share · 6 brands · 9 sellers

Flapen Score

Toilet Shims against its category

The dotted line is the Tools & Home Improvement average. Past it, Toilet Shims is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Toilet Shims market on Amazon at a glance

Shoppers on Amazon United States searched for Toilet Shims 146K times last year and spent an estimated $238K. The top 5 brands take 97% of clicks. Demand peaks in Jan. Flapen scores it 42 out of 100, a Fail.

01 · Demand

15.9% of searches ended in a purchase last week.

Shoppers searched for this 146K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 15.9% of those searches ended in a purchase. Searches in the last 90 days moved -4.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $238K a year.

Searches, last 12 months
146K
Growth, 90 days vs prior 90
-4.3%
Conversion, latest week
15.9%
Market size, estimated
$238Ka year
Peak month
January1.5× the quietest month
Top search term
toilet shims55K searches a year

02 · Price

A sale here is worth $10.26.

Listings sell for $10.26 on average, from $4.70 to $26.55. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,500 to 2,000 of them. At $10.26 that is $15K to $21K a year per listing.

Average price
$10.26under the $15 to $100 sweet spot
Price range
$4.70–$26.55
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
1,500–2,000
Revenue per listing a year
$15K–$21K
Returns
1.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.3% of listings are out of stock. The average listing ranks #368 within Furniture Hardware. It carries 1,298 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
5.3%
Average rank
#368in Furniture Hardware
Average rating
4.53 starsAmazon United States average 4.42 stars
Average reviews
1,298per listing
Listings tracked
12

04 · Newcomers

Amazon counts 1 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
42 months

Products

Top Toilet Shims products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.

$0$24K$48K$71K$95K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 flat

Sellers

9

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

0%

  • WOBBLE WEDGES41%
  • PROPA27%
  • ZZJMCH17%
  • Tahikem7%
  • CITLOW4%
  • Generic3%

Demand

Toilet Shims search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.5×

Search terms

Top Toilet Shims search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • toilet shims55K/yr
  • toilet shims for leveling24K/yr
  • plastic toilet shims9K/yr
  • toilet shim10K/yr
  • toilet shims for leveling on tile6K/yr
  • toilet wedges for leveling2K/yr
  • toilet leveling shims5K/yr
  • plastic shims for leveling toilet8K/yr
  • rubber toilet shims5K/yr
  • toilet leveling kit4K/yr

Reviews and returns

What reviews say buyers love and hate about Toilet Shims

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Ease Of Use”
30%of negative reviews mention “Size-Overall”
1.8%of orders come back
“These are longer”
A buyer, on “Size-Overall”30% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Toilet Shims questions

Answered from the same tracked data.