Toilet Set
FailThe top 5 brands take 100% of clicks, so Toilet Set is a Fail.
- Flapen Score
- 44 / 100Ranks 6,173 of 9,536 Tools & Home Improvement niches · −4 vs the category median of 4844
- Market size
- $519K/yr239K searches / yr
- 90-day growth
- +4.7%search demand this quarter
- Competition
- 79%top-5 click share · 2 brands · 39 sellers
Flapen Score
Toilet Set against its category
The dotted line is the Tools & Home Improvement average. Past it, Toilet Set is stronger. Inside it, weaker.
Market
The Toilet Set market on Amazon at a glance
Shoppers on Amazon United States searched for Toilet Set 239K times last year and spent an estimated $519K. All 2 brands take every click. Flapen scores it 44 out of 100, a Fail.
01 · Demand
5.8% of searches ended in a purchase last week.
Shoppers searched for this 239K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 5.8% of those searches ended in a purchase. Searches in the last 90 days moved +4.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $519K a year.
- Searches, last 12 months
- 239K
- Growth, 90 days vs prior 90
- +4.7%
- Conversion, latest week
- 5.8%
- Market size, estimated
- $519Ka year
- Top search term
- american standard toilet seat131K searches a year
02 · Price
A sale here is worth $37.68.
Listings sell for $37.68 on average, from $15.87 to $68.89. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,000 to 1,250 of them. At $37.68 that is $38K to $47K a year per listing.
- Average price
- $37.68inside the $15 to $100 sweet spot
- Price range
- $15.87–$68.89
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- $38K–$47K
- Returns
- 4.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
64% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #81 within Bathroom Fixtures. It carries 9,321 reviews at 4.29 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 64%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #81in Bathroom Fixtures
- Average rating
- 4.29 starsAmazon United States average 4.42 stars
- Average reviews
- 9,321per listing
- Listings tracked
- 11
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 45 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 45 months
Products
Top Toilet Set products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
American Standard 5503A00B.020 Transitional Elongated Toilet Seat Soft Close White
- Price
- $32.76
- Rating
- 4.4/5
- Reviews
- 2,258
- Age
- 6y ago

BEMIS 500EC 390 Toilet Seat with Easy Clean & Change Hinges 1 Pack Round Cotton White
- Price
- $17.96
- Rating
- 4.4/5
- Reviews
- 37,541
- Age
- 14y ago

American Standard 5503B00B.020 Transitional Slow-Close Round Front Toilet Seat White
- Price
- $36.44
- Rating
- 4.4/5
- Reviews
- 2,258
- Age
- 6y ago

American Standard 5020A65G.020 Traditional Luxury Elongated Toilet Seat Soft Close White
- Price
- $61.44
- Rating
- 4.4/5
- Reviews
- 468
- Age
- 8y ago

American Standard 5311012.020 Laurel Elongated Wood Toilet Seat with Cover White
- Price
- $37.07
- Rating
- 4.4/5
- Reviews
- 1,840
- Age
- 17y ago
Trending
90-day click momentum
Bemis 1500EC 390 Lift-Off Wood Elongated Toilet Seat Cotton White (Pack of 1)
- Price
- $18.13
- Rating
- 4.4/5
- Reviews
- 37,541
- Age
- 14y ago

American Standard 5311012.020 Laurel Elongated Wood Toilet Seat with Cover White
- Price
- $37.07
- Rating
- 4.4/5
- Reviews
- 1,840
- Age
- 17y ago

American Standard 5321A65CT.020 Champion Slow-Close Elongated Toilet Seat White
- Price
- $50.13
- Rating
- 4.1/5
- Reviews
- 1,134
- Age
- 7y ago

American Standard 5503B00B.020 Transitional Slow-Close Round Front Toilet Seat White
- Price
- $36.44
- Rating
- 4.4/5
- Reviews
- 2,258
- Age
- 6y ago

American Standard 5055A65C.020 Vormax Contemporary Elongated Toilet Seat with TriVantage White
- Price
- $68.89
- Rating
- 4.0/5
- Reviews
- 59
- Age
- 9y ago
Newest
by launch date
American Standard 5503A00B.020 Transitional Elongated Toilet Seat Soft Close White
- Price
- $32.76
- Rating
- 4.4/5
- Reviews
- 2,258
- Age
- 6y ago

American Standard 5503B00B.020 Transitional Slow-Close Round Front Toilet Seat White
- Price
- $36.44
- Rating
- 4.4/5
- Reviews
- 2,258
- Age
- 6y ago

American Standard 5321A65CT.020 Champion Slow-Close Elongated Toilet Seat White
- Price
- $50.13
- Rating
- 4.1/5
- Reviews
- 1,134
- Age
- 7y ago

American Standard Toilet Seat 5320B65CT.020 Champion Round Toilet Seat Soft Close White
- Price
- $47.04
- Rating
- 4.1/5
- Reviews
- 455
- Age
- 7y ago

American Standard 5020A65G.020 Traditional Luxury Elongated Toilet Seat Soft Close White
- Price
- $61.44
- Rating
- 4.4/5
- Reviews
- 468
- Age
- 8y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.
Brands
2 falling
Sellers
39
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
79%
Top 20: 100%
Open market
0%
- American Standard75%
- Bemis25%
Demand
Toilet Set search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.2× · 10 of 12 months tracked
Search terms
Top Toilet Set search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- american standard toilet seat131K/yr
- bemis round toilet seat27K/yr
- american standard elongated toilet seat11K/yr
- toilet sets for bathroom15K/yr
- bemis toilet seat round9K/yr
- american standard toilet seat elongated12K/yr
- bathroom toilet set8K/yr
- toilet seat american standard7K/yr
- toilet sets7K/yr
- american standard toilet seats6K/yr
Reviews and returns
What reviews say buyers love and hate about Toilet Set
We read the reviews and the return reasons for every product selling here.
“Breaks easily”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Toilet Set questions
Answered from the same tracked data.









