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Toilet Set

Fail

The top 5 brands take 100% of clicks, so Toilet Set is a Fail.

Flapen Score
44
44 / 100
Ranks 6,173 of 9,536 Tools & Home Improvement niches · −4 vs the category median of 48
Market size
$519K/yr239K searches / yr
90-day growth
+4.7%search demand this quarter
Competition
79%top-5 click share · 2 brands · 39 sellers

Flapen Score

Toilet Set against its category

The dotted line is the Tools & Home Improvement average. Past it, Toilet Set is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Toilet Set market on Amazon at a glance

Shoppers on Amazon United States searched for Toilet Set 239K times last year and spent an estimated $519K. All 2 brands take every click. Flapen scores it 44 out of 100, a Fail.

01 · Demand

5.8% of searches ended in a purchase last week.

Shoppers searched for this 239K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 5.8% of those searches ended in a purchase. Searches in the last 90 days moved +4.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $519K a year.

Searches, last 12 months
239K
Growth, 90 days vs prior 90
+4.7%
Conversion, latest week
5.8%
Market size, estimated
$519Ka year
Top search term
american standard toilet seat131K searches a year

02 · Price

A sale here is worth $37.68.

Listings sell for $37.68 on average, from $15.87 to $68.89. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,000 to 1,250 of them. At $37.68 that is $38K to $47K a year per listing.

Average price
$37.68inside the $15 to $100 sweet spot
Price range
$15.87–$68.89
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
1,000–1,250
Revenue per listing a year
$38K–$47K
Returns
4.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

64% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #81 within Bathroom Fixtures. It carries 9,321 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings
64%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#81in Bathroom Fixtures
Average rating
4.29 starsAmazon United States average 4.42 stars
Average reviews
9,321per listing
Listings tracked
11

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
45 months

Products

Top Toilet Set products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.

$0$52K$104K$156K$208K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

39

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

0%

  • American Standard75%
  • Bemis25%

Demand

Toilet Set search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KOctNovDecJanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.2× · 10 of 12 months tracked

Search terms

Top Toilet Set search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • american standard toilet seat131K/yr
  • bemis round toilet seat27K/yr
  • american standard elongated toilet seat11K/yr
  • toilet sets for bathroom15K/yr
  • bemis toilet seat round9K/yr
  • american standard toilet seat elongated12K/yr
  • bathroom toilet set8K/yr
  • toilet seat american standard7K/yr
  • toilet sets7K/yr
  • american standard toilet seats6K/yr

Reviews and returns

What reviews say buyers love and hate about Toilet Set

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Assembly/Installation”
33%of negative reviews mention “Durability”
4.9%of orders come back
“Breaks easily”
A buyer, on “Durability”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Toilet Set questions

Answered from the same tracked data.