toilet set
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$37.68avg listing price — sweet spot $15–$100
Price range
Incredible$15.87–$68.89cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Conversion
Good5.8%search→purchase rate — share of searches ending in a sale
Market size
Good$519K$519K/yr · 239K searches
Growth
Okay+4.7%90-day search growth — must beat 0% to launch
Returns
Okay4.9%return rate — above 5% kills the launch gate
Review moat
Bad9,320.91avg incumbent reviews — the moat a new listing must climb
Competition
Bad79%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, toilet set is a $519K/yr Amazon United States market (239K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 44/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
toilet set market data
- Units sold / yr
- 15K–20K
- avg 1,000–1,250/product
- Revenue / yr
- $565K–$754K
- units × avg price
- Conversion rate
- 5.8%
- Avg BSR
- #81
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 64%
- Out of stock
- 0.0%
- Avg brand age
- 45 months
- Avg seller age
- 158 days
Competition & brand share
The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.Brands
2 falling
Sellers
39
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
79%
Top 20: 100%
Open market
0%
- American Standard75%
- Bemis25%
Demand
Weekly Amazon search volume, last 42 weeks — +4.7% search growth over the last 90 days.Top toilet set search terms
- american standard toilet seat131K/yr
- bemis round toilet seat27K/yr
- american standard elongated toilet seat11K/yr
- toilet sets for bathroom15K/yr
- bemis toilet seat round9K/yr
- american standard toilet seat elongated12K/yr
- bathroom toilet set8K/yr
- toilet seat american standard7K/yr
- toilet sets7K/yr
- american standard toilet seats6K/yr
Top toilet set products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 11 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
American Standard 5503A00B.020 Transitional Elongated Toilet Seat Soft Close White
American Standard$32.764.4★2,258 rev
BEMIS 500EC 390 Toilet Seat with Easy Clean & Change Hinges 1 Pack Round Cotton White
Bemis$17.964.4★37,541 rev
American Standard 5503B00B.020 Transitional Slow-Close Round Front Toilet Seat White
American Standard$36.444.4★2,258 rev
American Standard 5020A65G.020 Traditional Luxury Elongated Toilet Seat Soft Close White
American Standard$61.444.4★468 rev
American Standard 5311012.020 Laurel Elongated Wood Toilet Seat with Cover White
American Standard$37.074.4★1,840 rev
Newest
by launch dateAmerican Standard 5503A00B.020 Transitional Elongated Toilet Seat Soft Close White
American Standard$32.762,258 rev
American Standard 5503B00B.020 Transitional Slow-Close Round Front Toilet Seat White
American Standard$36.442,258 rev
American Standard 5321A65CT.020 Champion Slow-Close Elongated Toilet Seat White
American Standard$50.131,134 rev
American Standard Toilet Seat 5320B65CT.020 Champion Round Toilet Seat Soft Close White
American Standard$47.04455 rev
American Standard 5020A65G.020 Traditional Luxury Elongated Toilet Seat Soft Close White
American Standard$61.44468 rev
Trending
90-day click momentum
Bemis 1500EC 390 Lift-Off Wood Elongated Toilet Seat Cotton White (Pack of 1)
Bemis$18.134.4★
American Standard 5311012.020 Laurel Elongated Wood Toilet Seat with Cover White
American Standard$37.074.4★
American Standard 5321A65CT.020 Champion Slow-Close Elongated Toilet Seat White
American Standard$50.134.1★
American Standard 5503B00B.020 Transitional Slow-Close Round Front Toilet Seat White
American Standard$36.444.4★
American Standard 5055A65C.020 Vormax Contemporary Elongated Toilet Seat with TriVantage White
American Standard$68.894.0★
What buyers say about toilet set
What buyers praise and complain about, mined from review topics.What buyers love
“Easy Install”
“Great quality seats”
“Fit and looks great”
“Good value for price”
“Very strong”
“Clean up is great”
“As described”
“is comfortable”
“the color was good”
“Great if it doesnt break”
What buyers complain about
“Breaks easily”
“Cheap made and low quality”
“Not as sturdy”
“not sure what the material is”
“seat doesnt fit at all”
“The instructions are wrong”
“It looks awful after it is cleaned”
“Paint started peeling off already”
“Which is a bummer because the low price was enticing”
“Never stayed secure”
Top return reasons
Common questions
- Is toilet set profitable to sell on Amazon United States?
- The niche generates $519K/yr across 11 tracked products. 90-day search growth is +4.7%. Flapen's verdict: Skip it (44/100).
- How competitive is the toilet set niche?
- 2 brands and 39 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in toilet set?
- Top complaints mined from reviews: Durability, Quality-Overall, Strength. The return rate is 4.9%.
- What does it cost to enter the toilet set niche?
- Listings span $15.87–$68.89; the average listing price is $37.68 (sweet spot $15–$100). The average incumbent carries 9,321 reviews — the moat a new listing must climb.