Is Toilet Seat profitable to sell on Amazon United States?

Flapen scores Toilet Seat 58 out of 100 on Amazon United States, a Maybe. Shoppers spend $18.2M a year across 26 tracked products. Amazon counts 1 of the 1 products launched in the last year as successful launches. Search demand grew +4.4% in the last 90 days.

How competitive is the Toilet Seat niche on Amazon United States?

11 brands and 126 sellers compete in Toilet Seat on Amazon United States. The top 5 Toilet Seat products take 53% of clicks, and the top 5 brands take 91%.

What do buyers complain about in Toilet Seat?

Toilet Seat buyers on Amazon United States complain most about Durability, Quality-Overall, and Size-Overall. Returns run at 4.3% of orders.

When does demand for Toilet Seat peak?

Search demand for Toilet Seat on Amazon United States is steady all year. The busiest month runs 1.2× the quietest.

What does it cost to enter the Toilet Seat niche?

Toilet Seat sells for $30.97 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $15.24 to $88.57. The average product has 11,489 reviews, the count a new listing must catch up to.

Toilet Seat

Maybe

Shoppers spend $18.2M a year here. But the average product has 11,489 reviews to catch up to, so Toilet Seat is a Maybe.

Flapen Score: 58
58 / 100Top 12% of 9,536 Tools & Home Improvement niches · +10 vs the category median of 48
Market size: $18.2M/yr8.6M searches / yr
90-day growth: +4.4%search demand this quarter
Competition: 53%top-5 click share · 11 brands · 126 sellers

Flapen Score

Toilet Seat against its category

The dotted line is the Tools & Home Improvement average. Past it, Toilet Seat is stronger. Inside it, weaker.

58Maybe

This niche Category average

See the method

Market

The Toilet Seat market on Amazon at a glance

Shoppers on Amazon United States searched for Toilet Seat 8.6M times last year and spent an estimated $18.2M. The top 5 brands take 91% of clicks. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

6.9% of searches ended in a purchase last week.

Shoppers searched for this 8.6M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 6.9% of those searches ended in a purchase. Searches in the last 90 days moved +4.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $18.2M a year.

Searches, last 12 months: 8.6M
Growth, 90 days vs prior 90: +4.4%
Conversion, latest week: 6.9%
Market size, estimated: $18.2Ma year
Peak month: July1.2× the quietest month
Top search term: toilet seat4.2M searches a year

02 · Price

A sale here is worth $30.97.

Listings sell for $30.97 on average, from $15.24 to $88.57. Amazon reports units sold in ranges. This niche sold 500K to 600K a year. The average listing sells 15,000 to 20,000 of them. At $30.97 that is $465K to $619K a year per listing.

Average price: $30.97inside the $15 to $100 sweet spot
Price range: $15.24–$88.57
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 500K–600K
Units per listing a year: 15,000–20,000
Revenue per listing a year: $465K–$619K
Returns: 4.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

73% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #11 within Bathroom Fixtures. It carries 11,489 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings: 73%
Prime listings: 100%
Out of stock, average day: 0.0%
Average rank: #11in Bathroom Fixtures
Average rating: 4.37 starsAmazon United States average 4.42 stars
Average reviews: 11,489per listing
Listings tracked: 26

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months: 1
Successful launches: 1Amazon's first-year sales bar
Average brand age: 45 months

Products