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Toilet Paper Roll Extender

Fail

The top 5 brands take 100% of clicks, so Toilet Paper Roll Extender is a Fail.

Flapen Score
35
35 / 100
Ranks 8,681 of 9,536 Tools & Home Improvement niches · −13 vs the category median of 48
Market size
$79K/yr61K searches / yr
90-day growth
+3.8%search demand this quarter
Competition
80%top-5 click share · 3 brands · 4 sellers

Flapen Score

Toilet Paper Roll Extender against its category

The dotted line is the Tools & Home Improvement average. Past it, Toilet Paper Roll Extender is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Toilet Paper Roll Extender market on Amazon at a glance

Shoppers on Amazon United States searched for Toilet Paper Roll Extender 61K times last year and spent an estimated $79K. All 3 brands take every click. Flapen scores it 35 out of 100, a Fail.

01 · Demand

10.6% of searches ended in a purchase last week.

Shoppers searched for this 61K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 10.6% of those searches ended in a purchase. Searches in the last 90 days moved +3.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $79K a year.

Searches, last 12 months
61K
Growth, 90 days vs prior 90
+3.8%
Conversion, latest week
10.6%
Market size, estimated
$79Ka year
Peak month
August1.3× the quietest month
Top search term
toilet paper roll extender15K searches a year

02 · Price

A sale here is worth $12.13.

Listings sell for $12.13 on average, from $7.94 to $18.79. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 500 to 750 of them. At $12.13 that is $6K to $9K a year per listing.

Average price
$12.13under the $15 to $100 sweet spot
Price range
$7.94–$18.79
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
500–750
Revenue per listing a year
$6K–$9K
Returns
2.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #720 within Bathroom Hardware. It carries 2,915 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
2.6%
Average rank
#720in Bathroom Hardware
Average rating
4.53 starsAmazon United States average 4.42 stars
Average reviews
2,915per listing
Listings tracked
9

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
50 months

Products

Top Toilet Paper Roll Extender products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 80% of clicks. A locked shelf that new listings rarely crack.

$0$8K$16K$24K$31K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

4

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

0%

  • Teravan49%
  • TR TOP RIVER45%
  • Hendel6%
  • Open — no brand owns it (0%)

Demand

Toilet Paper Roll Extender search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KBlack Friday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Toilet Paper Roll Extender search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • toilet paper roll extender15K/yr
  • toilet paper holder extender13K/yr
  • toilet paper extender15K/yr
  • toilet paper extender for mega rolls12K/yr
  • toilet paper roll extender for mega rolls4K/yr
  • toilet roll extender3K/yr

Reviews and returns

What reviews say buyers love and hate about Toilet Paper Roll Extender

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Advertised Vs Actual Product”
24%of negative reviews mention “Size-Overall”
2.4%of orders come back
“too short”
A buyer, on “Size-Overall”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Toilet Paper Roll Extender questions

Answered from the same tracked data.