Skip to content

Toilet Paper Holder with Wipe Holder

Fail

Shoppers spend only $65K a year here, so Toilet Paper Holder with Wipe Holder is a Fail.

Flapen Score
44
44 / 100
Ranks 6,173 of 9,536 Tools & Home Improvement niches · −4 vs the category median of 48
Market size
$65K/yr120K searches / yr
90-day growth
-7.5%search demand this quarter
Competition
54%top-5 click share · 19 brands · 24 sellers

Flapen Score

Toilet Paper Holder with Wipe Holder against its category

The dotted line is the Tools & Home Improvement average. Past it, Toilet Paper Holder with Wipe Holder is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Toilet Paper Holder with Wipe Holder market on Amazon at a glance

Shoppers on Amazon United States searched for Toilet Paper Holder with Wipe Holder 120K times last year and spent an estimated $65K. The top 5 brands take 63% of clicks. Flapen scores it 44 out of 100, a Fail.

01 · Demand

2.7% of searches ended in a purchase last week.

Shoppers searched for this 120K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 2.7% of those searches ended in a purchase. Searches in the last 90 days moved -7.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $65K a year.

Searches, last 12 months
120K
Growth, 90 days vs prior 90
-7.5%
Conversion, latest week
2.7%
Market size, estimated
$65Ka year
Peak month
January1.5× the quietest month
Top search term
toilet paper holder with wipes storage43K searches a year

02 · Price

A sale here is worth $20.19.

Listings sell for $20.19 on average, from $8.01 to $35.90. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $20.19 that is $0 to $2K a year per listing.

Average price
$20.19inside the $15 to $100 sweet spot
Price range
$8.01–$35.90
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
3.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.2% of listings are out of stock. The average listing ranks #195 within Bathroom Hardware. It carries 2,821 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
100%
Out of stock, average day
12.2%
Average rank
#195in Bathroom Hardware
Average rating
4.45 starsAmazon United States average 4.42 stars
Average reviews
2,821per listing
Listings tracked
27

04 · Newcomers

Amazon counts 4 of last year's 9 launches as successful.

9 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
9
Successful launches
4Amazon's first-year sales bar
Average brand age
29 months

Products

Top Toilet Paper Holder with Wipe Holder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

$0$3K$7K$10K$13K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 falling

Sellers

24

Top-5 brand share

63%

Top 20: 100%

Top-5 click share

54%

Top 20: 93%

Open market

29%

  • FORIOUS23%
  • Day Moon Designs12%
  • JUYSON11%
  • Kitsure9%
  • Voldra8%
  • BOSOEI8%

Demand

Toilet Paper Holder with Wipe Holder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Toilet Paper Holder with Wipe Holder search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • toilet paper holder with wipes storage43K/yr
  • toilet paper and wipes holder37K/yr
  • toilet paper holder with drawer14K/yr
  • toilet paper and wipe holder6K/yr
  • toilet paper wipes holder8K/yr
  • toilet paper holder with wipe holder6K/yr
  • wipes and toilet paper holder5K/yr

Reviews and returns

What reviews say buyers love and hate about Toilet Paper Holder with Wipe Holder

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Assembly/Installation”
15%of negative reviews mention “Strength”
3.1%of orders come back
“Little flimsy”
A buyer, on “Strength”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Toilet Paper Holder with Wipe Holder questions

Answered from the same tracked data.