toilet paper holder stand brushed nickel
Skip itA concentrated shelf (top 5 take 90% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$26.53avg listing price — sweet spot $15–$100
Price range
Great$14.07–$36.50cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.5%return rate — above 5% kills the launch gate
Conversion
Good4.7%search→purchase rate — share of searches ending in a sale
Market size
Good$378K$378K/yr · 304K searches
Review moat
Okay2,441.13avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-7.0%90-day search growth — must beat 0% to launch
Competition
Bad90%top-5 click share — a locked-up shelf
Brand share
Bad97%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, toilet paper holder stand brushed nickel is a $378K/yr Amazon United States market (304K searches/yr). The top 5 brands hold 97% of demand. Verdict: Skip it — 40/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
toilet paper holder stand brushed nickel market data
- Units sold / yr
- 13K–15K
- avg 500–750/product
- Revenue / yr
- $332K–$398K
- units × avg price
- Conversion rate
- 4.7%
- Avg BSR
- #42
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 38 months
- Avg seller age
- 171 days
Competition & brand share
The top 5 products capture 90% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 falling
Sellers
11
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
90%
Top 20: 100%
Open market
0%
- Evolvegoods76%
- WZKALY7%
- Bathth7%
- Kitsure3%
- SunnyPoint3%
- Kasunto3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -7.0% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.2×
Top toilet paper holder stand brushed nickel search terms
- brushed nickel toilet paper stand47K/yr
- toilet paper holder stand brushed nickel41K/yr
- wooden toilet paper holder stand26K/yr
- toilet paper stand weighted base5K/yr
- silver toilet paper holder stand16K/yr
- bronze toilet paper holder stand19K/yr
- brushed nickel toilet paper holder stand17K/yr
- toilet paper stand brushed nickel18K/yr
- stainless steel toilet paper holder stand9K/yr
- freestanding toilet paper holder with shelf8K/yr
Top toilet paper holder stand brushed nickel products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 8 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Brushed Nickel Toilet Paper Holder Stand Freestanding Toilet Paper Holder for Bathroom 304 Stainless Steel Rustproof Tissue Roll Holder Storage for 4 Rolls(Fits All Rolls) by Evolvegoods
Evolvegoods$28.494.6★237 rev
Brushed Gold Toilet Paper Holder Stand Freestanding Toilet Paper Holder for Bathroom 304 Stainless Steel Rustproof Tissue Roll Holder Storage for 4 Rolls(Fits All Rolls) by Evolvegoods
Evolvegoods$30.084.6★237 rev
WZKALY Toilet Paper Holder Stand Brushed Nickel Toilet Paper Holder Free Standing Post Pivoting Design & Stable Weighted Base SUS304 Stainless Steel for Bathroom(Mega Roll)
WZKALY$36.504.8★784 rev
Toilet Paper Holder Stand Toilet Paper Stand Brushed Nickel Free Standing Toilet Paper Holder Toilet Paper Storage by Bathth
Bathth$14.074.2★3,925 rev
Matte Black Toilet Paper Holder Stand Free Standing Toilet Paper Holder for Bathroom 304 Stainless Steel Rustproof Toilet Paper Stand Storage for 4 Rolls(Fits All Rolls) by Evolvegoods
Evolvegoods$28.494.6★237 rev
Newest
by launch dateBrushed Nickel Toilet Paper Holder Stand Freestanding Toilet Paper Holder for Bathroom 304 Stainless Steel Rustproof Tissue Roll Holder Storage for 4 Rolls(Fits All Rolls) by Evolvegoods
Evolvegoods$28.49237 rev
Brushed Gold Toilet Paper Holder Stand Freestanding Toilet Paper Holder for Bathroom 304 Stainless Steel Rustproof Tissue Roll Holder Storage for 4 Rolls(Fits All Rolls) by Evolvegoods
Evolvegoods$30.08237 rev
Matte Black Toilet Paper Holder Stand Free Standing Toilet Paper Holder for Bathroom 304 Stainless Steel Rustproof Toilet Paper Stand Storage for 4 Rolls(Fits All Rolls) by Evolvegoods
Evolvegoods$28.49237 rev
WZKALY Toilet Paper Holder Stand Brushed Nickel Toilet Paper Holder Free Standing Post Pivoting Design & Stable Weighted Base SUS304 Stainless Steel for Bathroom(Mega Roll)
WZKALY$36.50784 rev
Kitsure Toilet Paper Holder Free Standing Rustproof Metal Toilet Paper Stand for 4 Rolls with Anti-Slip Base and Shelf for Phone & Small Items Bathroom Organizers and Storage Medium Black
Kitsure$15.535,101 rev
Trending
90-day click momentumBrushed Gold Toilet Paper Holder Stand Freestanding Toilet Paper Holder for Bathroom 304 Stainless Steel Rustproof Tissue Roll Holder Storage for 4 Rolls(Fits All Rolls) by Evolvegoods
Evolvegoods$30.084.6★
Matte Black Toilet Paper Holder Stand Free Standing Toilet Paper Holder for Bathroom 304 Stainless Steel Rustproof Toilet Paper Stand Storage for 4 Rolls(Fits All Rolls) by Evolvegoods
Evolvegoods$28.494.6★
Brushed Nickel Toilet Paper Holder Stand Freestanding Toilet Paper Holder for Bathroom 304 Stainless Steel Rustproof Tissue Roll Holder Storage for 4 Rolls(Fits All Rolls) by Evolvegoods
Evolvegoods$28.494.6★
Kitsure Toilet Paper Holder Free Standing Rustproof Metal Toilet Paper Stand for 4 Rolls with Anti-Slip Base and Shelf for Phone & Small Items Bathroom Organizers and Storage Medium Black
Kitsure$15.534.5★
KASUNTO Toilet Paper Holder for Bathroom Heavy Weighted Metal Free Standing Toilet Paper Holder Stand with Crystal Ball Toilet Paper Roll Stand for Bathroom Accessories
Kasunto$26.314.6★
What buyers say about toilet paper holder stand brushed nickel
What buyers praise and complain about, mined from review topics.What buyers love
“Easy assemble”
“Pretty sturdy”
“Nice quality and easy to put together”
“As advertised”
“Good deal”
“perfect fit what I needed it for”
“easy to put together”
“sleek design”
“Good storage”
“Nice n heavy”
What buyers complain about
“Little flimsy”
“Cheap quality”
“Cheap Material”
“too hard to put together”
“A little too short”
“It fell apart”
“Unstable”
“NOT White”
“parts did not align”
“Rusty”
Top return reasons
Common questions
- Is toilet paper holder stand brushed nickel profitable to sell on Amazon United States?
- The niche generates $378K/yr across 8 tracked products. 90-day search growth is -7.0%. Flapen's verdict: Skip it (40/100).
- How competitive is the toilet paper holder stand brushed nickel niche?
- 6 brands and 11 sellers compete. The top 5 products take 90% of clicks and top 5 brands hold 97% of demand.
- What do buyers complain about in toilet paper holder stand brushed nickel?
- Top complaints mined from reviews: Strength, Quality-Overall, Material Quality. The return rate is 2.5%.
- When does demand for toilet paper holder stand brushed nickel peak?
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- What does it cost to enter the toilet paper holder stand brushed nickel niche?
- Listings span $14.07–$36.50; the average listing price is $26.53 (sweet spot $15–$100). The average incumbent carries 2,441 reviews — the moat a new listing must climb.