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Toilet Paper Holder Stand Brushed Nickel

Fail

The top 5 products take 90% of clicks, so Toilet Paper Holder Stand Brushed Nickel is a Fail.

Flapen Score
40
40 / 100
Ranks 7,617 of 9,536 Tools & Home Improvement niches · −8 vs the category median of 48
Market size
$378K/yr304K searches / yr
90-day growth
-7.0%search demand this quarter
Competition
90%top-5 click share · 6 brands · 11 sellers

Flapen Score

Toilet Paper Holder Stand Brushed Nickel against its category

The dotted line is the Tools & Home Improvement average. Past it, Toilet Paper Holder Stand Brushed Nickel is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Toilet Paper Holder Stand Brushed Nickel market on Amazon at a glance

Shoppers on Amazon United States searched for Toilet Paper Holder Stand Brushed Nickel 304K times last year and spent an estimated $378K. The top 5 brands take 97% of clicks. Flapen scores it 40 out of 100, a Fail.

01 · Demand

4.7% of searches ended in a purchase last week.

Shoppers searched for this 304K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 4.7% of those searches ended in a purchase. Searches in the last 90 days moved -7.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $378K a year.

Searches, last 12 months
304K
Growth, 90 days vs prior 90
-7.0%
Conversion, latest week
4.7%
Market size, estimated
$378Ka year
Peak month
February1.2× the quietest month
Top search term
brushed nickel toilet paper stand47K searches a year

02 · Price

A sale here is worth $26.53.

Listings sell for $26.53 on average, from $14.07 to $36.50. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At $26.53 that is $13K to $20K a year per listing.

Average price
$26.53inside the $15 to $100 sweet spot
Price range
$14.07–$36.50
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
500–750
Revenue per listing a year
$13K–$20K
Returns
2.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #42 within Bathroom Hardware. It carries 2,441 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#42in Bathroom Hardware
Average rating
4.56 starsAmazon United States average 4.42 stars
Average reviews
2,441per listing
Listings tracked
8

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top Toilet Paper Holder Stand Brushed Nickel products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 90% of clicks. A locked shelf that new listings rarely crack.

$0$57K$113K$170K$227K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

11

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

90%

Top 20: 100%

Open market

0%

  • Evolvegoods76%
  • WZKALY7%
  • Bathth7%
  • Kitsure3%
  • SunnyPoint3%
  • Kasunto3%

Demand

Toilet Paper Holder Stand Brushed Nickel search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KBlack Friday '24Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Toilet Paper Holder Stand Brushed Nickel search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • brushed nickel toilet paper stand47K/yr
  • toilet paper holder stand brushed nickel41K/yr
  • wooden toilet paper holder stand26K/yr
  • toilet paper stand weighted base5K/yr
  • silver toilet paper holder stand16K/yr
  • bronze toilet paper holder stand19K/yr
  • brushed nickel toilet paper holder stand17K/yr
  • toilet paper stand brushed nickel18K/yr
  • stainless steel toilet paper holder stand9K/yr
  • freestanding toilet paper holder with shelf8K/yr

Reviews and returns

What reviews say buyers love and hate about Toilet Paper Holder Stand Brushed Nickel

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Assembly/Installation”
18%of negative reviews mention “Strength”
2.5%of orders come back
“Little flimsy”
A buyer, on “Strength”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Toilet Paper Holder Stand Brushed Nickel questions

Answered from the same tracked data.