Toilet Paper Holder

Shoppers searched for this 16.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 5.2% of those searches ended in a purchase. Searches in the last 90 days moved -0.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $13.6M a year.

Searches, last 12 months

16.3M

Growth, 90 days vs prior 90

-0.1%

Conversion, latest week

5.2%

Market size, estimated

$13.6Ma year

Peak month

January1.2× the quietest month

Top search term

toilet paper holder8.4M searches a year

Listings sell for $16.07 on average, from $1.74 to $37.88. Amazon reports units sold in ranges, and this niche reaches the top one: 800K units or more a year. The average listing sells 15,000 to 20,000 of them. At $16.07 that is $241K to $321K a year per listing.

Average price

$16.07inside the $15 to $100 sweet spot

Price range

$1.74–$37.88

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

800K or moreAmazon's top range

Units per listing a year

15,000–20,000

Revenue per listing a year

$241K–$321K

Returns

2.8%of orders · Amazon United States median 2.1%

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #24 within Bathroom Hardware. It carries 4,564 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings

96%

Prime listings

100%

Out of stock, average day

0.3%

Average rank

#24in Bathroom Hardware

Average rating

4.52 starsAmazon United States average 4.42 stars

Average reviews

4,564per listing

Listings tracked

52

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

39 months