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Toilet Light

Maybe

Buyers convert on 11.2% of searches. But the top 5 products take 71% of clicks, so Toilet Light is a Maybe.

Flapen Score
53
53 / 100
Top 27% of 9,536 Tools & Home Improvement niches · +5 vs the category median of 48
Market size
$1.1M/yr714K searches / yr
90-day growth
-0.0%search demand this quarter
Competition
71%top-5 click share · 13 brands · 21 sellers

Flapen Score

Toilet Light against its category

The dotted line is the Tools & Home Improvement average. Past it, Toilet Light is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Toilet Light market on Amazon at a glance

Shoppers on Amazon United States searched for Toilet Light 714K times last year and spent an estimated $1.1M. The top 5 brands take 82% of clicks. Demand peaks in Dec. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

11.2% of searches ended in a purchase last week.

Shoppers searched for this 714K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 11.2% of those searches ended in a purchase. Searches in the last 90 days moved -0.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.1M a year.

Searches, last 12 months
714K
Growth, 90 days vs prior 90
-0.0%
Conversion, latest week
11.2%
Market size, estimated
$1.1Ma year
Peak month
December2.3× the quietest month
Top search term
toilet light223K searches a year

02 · Price

A sale here is worth $13.24.

Listings sell for $13.24 on average, from $6.41 to $25.21. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 3,000 to 4,000 of them. At $13.24 that is $40K to $53K a year per listing.

Average price
$13.24under the $15 to $100 sweet spot
Price range
$6.41–$25.21
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
60K–80K
Units per listing a year
3,000–4,000
Revenue per listing a year
$40K–$53K
Returns
2.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.2% of listings are out of stock. The average listing ranks #409 within Wall Lights. It carries 5,691 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
4.2%
Average rank
#409in Wall Lights
Average rating
4.36 starsAmazon United States average 4.42 stars
Average reviews
5,691per listing
Listings tracked
17

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
34 months

Products

Top Toilet Light products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

$0$106K$212K$319K$425K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 flat

Sellers

21

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

14%

  • Ailun30%
  • Chunace21%
  • MIEFL16%
  • Aanrasey9%
  • ONXE7%
  • Amazon Basics4%
  • Open — no brand owns it (7 brands, 14%)

Demand

Toilet Light search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Holiday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.3×

Search terms

Top Toilet Light search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • toilet light223K/yr
  • toilet light motion sensor175K/yr
  • toilet bowl light58K/yr
  • toilet night light41K/yr
  • toilet lights30K/yr
  • toilet lights motion detection 2 pack18K/yr
  • toilet bowl lights motion detection26K/yr
  • toilet night light motion activated31K/yr
  • toilet lights inside toilet28K/yr
  • toilet bowl light motion activated12K/yr

Reviews and returns

What reviews say buyers love and hate about Toilet Light

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Brightness/Shine/Glow”
23%of negative reviews mention “Durability”
2.2%of orders come back
“Do not last”
A buyer, on “Durability”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Toilet Light questions

Answered from the same tracked data.