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Toilet Gasket

Fail

Shoppers spend only $43K a year here, so Toilet Gasket is a Fail.

Flapen Score
39
39 / 100
Ranks 7,870 of 9,536 Tools & Home Improvement niches · −9 vs the category median of 48
Market size
$43K/yr41K searches / yr
90-day growth
+3.5%search demand this quarter
Competition
79%top-5 click share · 10 brands · 79 sellers

Flapen Score

Toilet Gasket against its category

The dotted line is the Tools & Home Improvement average. Past it, Toilet Gasket is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Toilet Gasket market on Amazon at a glance

Shoppers on Amazon United States searched for Toilet Gasket 41K times last year and spent an estimated $43K. The top 5 brands take 90% of clicks. Flapen scores it 39 out of 100, a Fail.

01 · Demand

6.6% of searches ended in a purchase last week.

Shoppers searched for this 41K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 6.6% of those searches ended in a purchase. Searches in the last 90 days moved +3.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $43K a year.

Searches, last 12 months
41K
Growth, 90 days vs prior 90
+3.5%
Conversion, latest week
6.6%
Market size, estimated
$43Ka year
Top search term
better than wax toilet seal10K searches a year

02 · Price

A sale here is worth $16.00.

Listings sell for $16.00 on average, from $5.17 to $29.34. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $16.00 that is $2K to $4K a year per listing.

Average price
$16.00inside the $15 to $100 sweet spot
Price range
$5.17–$29.34
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$2K–$4K
Returns
3.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

64% of listings pay for placement with sponsored ads. 79% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #2,986 within Plumbing. It carries 3,012 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
64%
Prime listings
79%
Out of stock, average day
0.0%
Average rank
#2,986in Plumbing
Average rating
4.31 starsAmazon United States average 4.42 stars
Average reviews
3,012per listing
Listings tracked
14

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
43 months

Products

Top Toilet Gasket products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.

$0$4K$9K$13K$17K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

10 rising

Sellers

79

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

7%

  • Fluidmaster41%
  • Korky29%
  • Danco11%
  • Fernco6%
  • Sani Seal Toilet Gasket3%
  • boeemi2%
  • Open — no brand owns it (4 brands, 7%)

Demand

Toilet Gasket search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600JanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.4× · 7 of 12 months tracked

Search terms

Top Toilet Gasket search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • better than wax toilet seal10K/yr
  • wax free toilet seal6K/yr
  • waxless toilet ring6K/yr
  • fluidmaster better than wax toilet seal6K/yr
  • rubber toilet seal4K/yr
  • fluidmaster better than wax3K/yr
  • fluidmaster toilet seal3K/yr
  • better than wax2K/yr

Reviews and returns

What reviews say buyers love and hate about Toilet Gasket

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Ease Of Use”
18%of negative reviews mention “Adhesion/Stickiness”
3.0%of orders come back
“Poor adhesive”
A buyer, on “Adhesion/Stickiness”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Toilet Gasket questions

Answered from the same tracked data.