Toilet Flapper Replacement Kit
FailDemand is soft, at +0.5% this quarter, so Toilet Flapper Replacement Kit is a Fail.
- Flapen Score
- 45 / 100Ranks 5,778 of 9,536 Tools & Home Improvement niches · −3 vs the category median of 4845
- Market size
- $147K/yr90K searches / yr
- 90-day growth
- +0.5%search demand this quarter
- Competition
- 62%top-5 click share · 11 brands · 147 sellers
Flapen Score
Toilet Flapper Replacement Kit against its category
The dotted line is the Tools & Home Improvement average. Past it, Toilet Flapper Replacement Kit is stronger. Inside it, weaker.
Market
The Toilet Flapper Replacement Kit market on Amazon at a glance
Shoppers on Amazon United States searched for Toilet Flapper Replacement Kit 90K times last year and spent an estimated $147K. The top 5 brands take 89% of clicks. Demand peaks in Aug–Sep. Flapen scores it 45 out of 100, a Fail.
01 · Demand
9.5% of searches ended in a purchase last week.
Shoppers searched for this 90K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 9.5% of those searches ended in a purchase. Searches in the last 90 days moved +0.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $147K a year.
- Searches, last 12 months
- 90K
- Growth, 90 days vs prior 90
- +0.5%
- Conversion, latest week
- 9.5%
- Market size, estimated
- $147Ka year
- Peak month
- August13.7× the quietest month
- Top search term
- american standard toilet flapper69K searches a year
02 · Price
A sale here is worth $17.04.
Listings sell for $17.04 on average, from $6.91 to $54.78. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $17.04 that is $4K to $9K a year per listing.
- Average price
- $17.04inside the $15 to $100 sweet spot
- Price range
- $6.91–$54.78
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $4K–$9K
- Returns
- 3.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
65% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #2,216 within Plumbing. It carries 1,753 reviews at 4.51 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 65%
- Prime listings
- 100%
- Out of stock, average day
- 2.6%
- Average rank
- #2,216in Plumbing
- Average rating
- 4.51 starsAmazon United States average 4.42 stars
- Average reviews
- 1,753per listing
- Listings tracked
- 20
04 · Newcomers
Amazon counts 2 of last year's 4 launches as successful.
4 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 36 months
Products
Top Toilet Flapper Replacement Kit products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
American Standard Toilet Tank Seal Champion Flush Valve Gasket Replacement
- Price
- $17.89
- Rating
- 4.5/5
- Reviews
- 415
- Age
- 15y ago

American Standard 7381129-200.0070A Universal Flapper and Chain with Float for 2-Inch Flush Valves Black
- Price
- $16.91
- Rating
- 4.3/5
- Reviews
- 1,375
- Age
- 18y ago

Korky Ultra Standard 2-Inch Universal Toilet Flapper - Long Lasting Rubber - Easy to Install - Made in USA 100BP
- Price
- $6.91
- Rating
- 4.5/5
- Reviews
- 15,115
- Age
- 18y ago

American Standard 7381193-200.0070A 3-Inch Toilet Tank Flapper Valve Set
- Price
- $9.58
- Rating
- 4.4/5
- Reviews
- 685
- Age
- 13y ago

Flush Valve Seal for American Standard & Eljer Toilets Upgraded Silicone Material 7301111-0070A American Standard Toilet Parts Replacement with O Rings for Champion 4 and Eljer Titan 4 2Pcs
- Price
- $8.02
- Rating
- 4.6/5
- Reviews
- 669
- Age
- 2y ago
Trending
90-day click momentum
American Standard 7381657-200.0070A Toilet Flapper Replacement Kit
- Price
- $22.83
- Rating
- 5.0/5
- Reviews
- 7
- Age
- 3mo ago

American Standard Toilet Flapper Replacement Kit 7381657-200.0070A
- Price
- $22.87
- Rating
- 4.3/5
- Reviews
- 25
- Age
- 7mo ago

American Standard 4 Champion Universal Flush Valve Kit Genuine OEM Part Fits All 2-Piece Champion Toilets Includes Wrench Lock Nut & Extra Flapper (Model 7382106-100.0070A)
- Price
- $54.78
- Rating
- 4.5/5
- Reviews
- 46
- Age
- 7mo ago

American Standard Fluidmaster Flapper Assembly (7381008-400.0070A)
- Price
- $9.66
- Rating
- 4.2/5
- Reviews
- 413
- Age
- 15y ago

738042-0070A Toilet Flush Valve Compatible with American Standard ACTUATING UNIT not provided Toilet Flush Valve Flapper Replacement Kits
- Price
- $28.62
- Rating
- 4.8/5
- Reviews
- 8
- Age
- 9mo ago
Newest
by launch date
American Standard 7381657-200.0070A Toilet Flapper Replacement Kit
- Price
- $22.83
- Rating
- 5.0/5
- Reviews
- 7
- Age
- 3mo ago

American Standard Toilet Flapper Replacement Kit 7381657-200.0070A
- Price
- $22.87
- Rating
- 4.3/5
- Reviews
- 25
- Age
- 7mo ago

American Standard 4 Champion Universal Flush Valve Kit Genuine OEM Part Fits All 2-Piece Champion Toilets Includes Wrench Lock Nut & Extra Flapper (Model 7382106-100.0070A)
- Price
- $54.78
- Rating
- 4.5/5
- Reviews
- 46
- Age
- 7mo ago

738042-0070A Toilet Flush Valve Compatible with American Standard ACTUATING UNIT not provided Toilet Flush Valve Flapper Replacement Kits
- Price
- $28.62
- Rating
- 4.8/5
- Reviews
- 8
- Age
- 9mo ago

Toilet Flapper Replacement Kit for Vormax Compatible with American Standard Vormax Toilets Black
- Price
- $23.10
- Rating
- 4.5/5
- Reviews
- 102
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 falling
Sellers
147
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
62%
Top 20: 100%
Open market
9%
- American Standard56%
- Korky15%
- Hidnvefen12%
- R1L3X1NG3%
- senylanhxy3%
- Fluidmaster2%
- Open — no brand owns it (5 brands, 9%)
Demand
Toilet Flapper Replacement Kit search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Sep · busiest ÷ quietest = 13.7×
Search terms
Top Toilet Flapper Replacement Kit search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- american standard toilet flapper69K/yr
- american standard flapper9K/yr
- american standard toilet flapper replacement5K/yr
- american standard flapper replacement4K/yr
- toilet flapper american standard3K/yr
Reviews and returns
What reviews say buyers love and hate about Toilet Flapper Replacement Kit
We read the reviews and the return reasons for every product selling here.
“It leaks”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Toilet Flapper Replacement Kit questions
Answered from the same tracked data.









