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Toilet Flapper Replacement Kit

Fail

Demand is soft, at +0.5% this quarter, so Toilet Flapper Replacement Kit is a Fail.

Flapen Score
45
45 / 100
Ranks 5,778 of 9,536 Tools & Home Improvement niches · −3 vs the category median of 48
Market size
$147K/yr90K searches / yr
90-day growth
+0.5%search demand this quarter
Competition
62%top-5 click share · 11 brands · 147 sellers

Flapen Score

Toilet Flapper Replacement Kit against its category

The dotted line is the Tools & Home Improvement average. Past it, Toilet Flapper Replacement Kit is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Toilet Flapper Replacement Kit market on Amazon at a glance

Shoppers on Amazon United States searched for Toilet Flapper Replacement Kit 90K times last year and spent an estimated $147K. The top 5 brands take 89% of clicks. Demand peaks in Aug–Sep. Flapen scores it 45 out of 100, a Fail.

01 · Demand

9.5% of searches ended in a purchase last week.

Shoppers searched for this 90K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 9.5% of those searches ended in a purchase. Searches in the last 90 days moved +0.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $147K a year.

Searches, last 12 months
90K
Growth, 90 days vs prior 90
+0.5%
Conversion, latest week
9.5%
Market size, estimated
$147Ka year
Peak month
August13.7× the quietest month
Top search term
american standard toilet flapper69K searches a year

02 · Price

A sale here is worth $17.04.

Listings sell for $17.04 on average, from $6.91 to $54.78. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $17.04 that is $4K to $9K a year per listing.

Average price
$17.04inside the $15 to $100 sweet spot
Price range
$6.91–$54.78
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
$4K–$9K
Returns
3.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

65% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #2,216 within Plumbing. It carries 1,753 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
65%
Prime listings
100%
Out of stock, average day
2.6%
Average rank
#2,216in Plumbing
Average rating
4.51 starsAmazon United States average 4.42 stars
Average reviews
1,753per listing
Listings tracked
20

04 · Newcomers

Amazon counts 2 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
2Amazon's first-year sales bar
Average brand age
36 months

Products

Top Toilet Flapper Replacement Kit products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

$0$15K$29K$44K$59K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

147

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

9%

  • American Standard56%
  • Korky15%
  • Hidnvefen12%
  • R1L3X1NG3%
  • senylanhxy3%
  • Fluidmaster2%
  • Open — no brand owns it (5 brands, 9%)

Demand

Toilet Flapper Replacement Kit search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep · busiest ÷ quietest = 13.7×

Search terms

Top Toilet Flapper Replacement Kit search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • american standard toilet flapper69K/yr
  • american standard flapper9K/yr
  • american standard toilet flapper replacement5K/yr
  • american standard flapper replacement4K/yr
  • toilet flapper american standard3K/yr

Reviews and returns

What reviews say buyers love and hate about Toilet Flapper Replacement Kit

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Assembly/Installation”
23%of negative reviews mention “Leak-Proof”
3.3%of orders come back
“It leaks”
A buyer, on “Leak-Proof”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Toilet Flapper Replacement Kit questions

Answered from the same tracked data.