Toilet Flapper

Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 16.8% of those searches ended in a purchase. Searches in the last 90 days moved +8.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.3M a year.

Searches, last 12 months

1.3M

Growth, 90 days vs prior 90

+8.5%

Conversion, latest week

16.8%

Market size, estimated

$2.3Ma year

Peak month

July1.3× the quietest month

Top search term

toilet flapper553K searches a year

Listings sell for $10.54 on average, from $6.91 to $16.60. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 15,000 to 20,000 of them. At $10.54 that is $158K to $211K a year per listing.

Average price

$10.54under the $15 to $100 sweet spot

Price range

$6.91–$16.60

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

200K–250K

Units per listing a year

15,000–20,000

Revenue per listing a year

$158K–$211K

Returns

3.5%of orders · Amazon United States median 2.1%

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #230 within Plumbing. It carries 3,381 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings

91%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#230in Plumbing

Average rating

4.49 starsAmazon United States average 4.42 stars

Average reviews

3,381per listing

Listings tracked

11

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

42 months