Is toilet flange profitable to sell on Amazon United States?

The niche generates $239K/yr across 42 tracked products. 3 of 8 products launched in the last 360 days are still selling. 90-day search growth is -4.3%. Flapen's verdict: Worth a look (54/100).

How competitive is the toilet flange niche?

20 brands and 132 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 68% of demand.

What do buyers complain about in toilet flange?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Functionality-Overall. The return rate is 5.2% — above our launch gate.

When does demand for toilet flange peak?

Demand is steady year-round — the busiest month runs 1.3× the quietest.

What does it cost to enter the toilet flange niche?

Listings span $4.85–$31.20; the average listing price is $18.15 (sweet spot $15–$100). The average incumbent carries 332 reviews — the moat a new listing must climb.

toilet flange

Worth a look

Shows a thin review moat (332 avg reviews), but soft demand (-4.3% this quarter) keeps it on the watch list.

Review moat

Great332.02

avg incumbent reviews — the moat a new listing must climb

Avg price

Great$18.15

avg listing price — sweet spot $15–$100

Competition

Great33%

top-5 click share — an open shelf

Conversion

Good6.6%

search→purchase rate — share of searches ending in a sale

Brand share

Good68%

top-5 brand share — brands hold most of the demand

Price range

Good$4.85–$31.20

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay$239K

$239K/yr · 201K searches

Returns

Bad5.2%

return rate — above 5% kills the launch gate

Growth

Bad-4.3%

90-day search growth — must beat 0% to launch

Signals High Returns

According to Flapen's Amazon United States niche tracking, toilet flange is a $239K/yr Amazon United States market (201K searches/yr). The top 5 brands hold 68% of demand. Verdict: Worth a look — 54/100.

Data updated Jul 29, 2026 · scored weekly · How we score niches

toilet flange market data

Units sold / yr: 13K–15K; avg 250–500/product
Revenue / yr: $227K–$272K; units × avg price
Conversion rate: 6.6%
Avg BSR: #2,570
Page quality: 0%
Prime: 98%
Sponsored: 71%
Out of stock: 0.0%
Avg brand age: 47 months
Avg seller age: 150 days

Competition & brand share

Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.

Brands

20 rising

Sellers

132

Top-5 brand share

68%

Top 20: 100%

Top-5 click share

33%

Top 20: 80%

Open market

27%

Oatey35%
boeemi10%
One-N-Done9%
MENNTY7%
Danco6%
Sioux Chief6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -4.3% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.3×

Open Trend

Top toilet flange search terms

toilet flange95K/yr -3.7%4.6% conv.
toilet flange repair kit64K/yr -1.5%6.0% conv.
toilet flange repair9K/yr -15.1%5.5% conv.
toilet repair flange6K/yr -11.8%6.5% conv.
closet flange6K/yr -7.6%2.1% conv.
flange repair kit4K/yr -4.6%5.1% conv.
3 inch toilet flange4K/yr +8.7%2.1% conv.
oatey toilet flange6K/yr -29.9%3.2% conv.
3 toilet flange4K/yr -2.2%6.0% conv.
toilet flange kit3K/yr +3.0%7.3% conv.

All search terms

Top toilet flange products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Oatey Fix-It Stainless Steel Flange Repair Ring Adjustable Toilet Flange Repair Kit for Broken or Cracked Mounting Flanges Secure Seal

Oatey$11.924.6★33 rev

Oatey Toilet Flange Floor Without Test Cap 43503-1 Each

Oatey$4.854.7★463 rev

One N Done Toilet Flange Repair Kit - Toilet Kit For Low or Broken Flange. Toilet Wax Ring Replacement Kit W/Toilet Flange Extender Kit Easy Toilet Bolts & Toilet Caps For Bottom of Toilet. (1 Ea.)

One-N-Done$29.664.4★460 rev

Oatey 43613 3 in. or 4 in. Fast Set White PVC Easy Tap Closet Flange with Stainless Steel Ring

Oatey$12.084.6★105 rev

MENNTY Toilet Flange Repair Kit with Elastic Seal Fits 3in & 4in Drains

MENNTY$22.954.5★218 rev

Newest

by launch date

Extra Thick Toilet Wax Ring with Flange Universal Fit for 3 or 4 Waste Lines Complete Toilet Installation Kit Toilet Seal Ring

KESHEYOUXUAN$20.4210 rev

7mo ago

Toilet Flange Repair Kit & Elastic Wax Ring with Caulk Tape Universal Fit

boeemi$24.6872 rev

7mo ago

Hibbent Extra Thick Toilet Wax Ring Replacement Kit Universal Toilet Seal Ring with Brass Toilet Floor Bolts and Retainer Washers PE Flange Fits 3 Inch and 4 Inch Drain Pipes

Hibbent$10.77226 rev

9mo ago

Oatey Fix-It Stainless Steel Flange Repair Ring Adjustable Toilet Flange Repair Kit for Broken or Cracked Mounting Flanges Secure Seal

Oatey$11.9233 rev

10mo ago

Heavy-Duty Butter Wax Ring Kit - Complete Toilet Flange Set with Reinforced Bolts for 3 & 4 Pipes (Butter Wax Ring)

SETEAMS$21.9615 rev

11mo ago

What buyers say about toilet flange

What buyers praise and complain about, mined from review topics.

What buyers love

Assembly/Installation18%

“Easy install”

Quality-Overall13%

“A quality and very affordable toilet kit”

Advertised Vs Actual Product8%

“Works as advertised”

Size-Overall8%

“Fit perfect”

Ease Of Use7%

“Easy as pie”

Value For Money7%

“Worth The Price”

Leak-Proof7%

“which helps prevent leaks”

Efficiency6%

“It served its purpose”

Maintenance And Repair4%

“This kit will make the repair quick and easy”

Strength4%

“Feels very sturdy”

What buyers complain about

Size-Overall10%

“It also appears to be too large for my purposes”

Quality-Overall7%

“Terrible product”

Functionality-Overall7%

“Doesnt work”

Assembly/Installation6%

“Needlessly difficult installation”

Leak-Proof6%

“it was leaking”

Durability5%

“I was expecting it to be more durable”

Advertised Vs Actual Product5%

“Image is misleading”

Rusts/Corrodes3%

“which aren't entirely rust-proof”

Thickness3%

“even ones that are twice as thick can fail to seal properly”

Instructions/User Manual/Troubleshooting2%

“It is pretty complex with instructions as compared to a regular wax ring”

Top return reasons

Size-Overall48%

Compatibility-Overall11%

Functionality-Overall5%

Defective Material/Parts5%

Value For Money5%

Advertised Vs Actual Product5%

Assembly/Installation3%

Leak-Proof3%

Product Condition2%

Maintenance And Repair2%

Common questions

Is toilet flange profitable to sell on Amazon United States?: The niche generates $239K/yr across 42 tracked products. 3 of 8 products launched in the last 360 days are still selling. 90-day search growth is -4.3%. Flapen's verdict: Worth a look (54/100).
How competitive is the toilet flange niche?: 20 brands and 132 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 68% of demand.
What do buyers complain about in toilet flange?: Top complaints mined from reviews: Size-Overall, Quality-Overall, Functionality-Overall. The return rate is 5.2% — above our launch gate.
When does demand for toilet flange peak?: Demand is steady year-round — the busiest month runs 1.3× the quietest.
What does it cost to enter the toilet flange niche?: Listings span $4.85–$31.20; the average listing price is $18.15 (sweet spot $15–$100). The average incumbent carries 332 reviews — the moat a new listing must climb.