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Toilet Flange

Maybe

The average product has only 332 reviews. But demand is soft, at -4.3% this quarter, so Toilet Flange is a Maybe.

Flapen Score
54
54 / 100
Top 24% of 9,536 Tools & Home Improvement niches · +6 vs the category median of 48
Market size
$239K/yr201K searches / yr
90-day growth
-4.3%search demand this quarter
Competition
33%top-5 click share · 20 brands · 132 sellers

Flapen Score

Toilet Flange against its category

The dotted line is the Tools & Home Improvement average. Past it, Toilet Flange is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Toilet Flange market on Amazon at a glance

Shoppers on Amazon United States searched for Toilet Flange 201K times last year and spent an estimated $239K. The top 5 brands take 68% of clicks. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

6.6% of searches ended in a purchase last week.

Shoppers searched for this 201K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 6.6% of those searches ended in a purchase. Searches in the last 90 days moved -4.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $239K a year.

Searches, last 12 months
201K
Growth, 90 days vs prior 90
-4.3%
Conversion, latest week
6.6%
Market size, estimated
$239Ka year
Peak month
November1.3× the quietest month
Top search term
toilet flange95K searches a year

02 · Price

A sale here is worth $18.15.

Listings sell for $18.15 on average, from $4.85 to $31.20. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At $18.15 that is $5K to $9K a year per listing.

Average price
$18.15inside the $15 to $100 sweet spot
Price range
$4.85–$31.20
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
250–500
Revenue per listing a year
$5K–$9K
Returns
5.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

71% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #2,570 within Plumbing. It carries 332 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
98%
Out of stock, average day
0.0%
Average rank
#2,570in Plumbing
Average rating
4.47 starsAmazon United States average 4.42 stars
Average reviews
332per listing
Listings tracked
42

04 · Newcomers

Amazon counts 3 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
3Amazon's first-year sales bar
Average brand age
47 months

Products

Top Toilet Flange products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 33% of clicks. An open shelf where new products get seen.

$0$7K$14K$22K$29K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

20 rising

Sellers

132

Top-5 brand share

68%

Top 20: 100%

Top-5 click share

33%

Top 20: 80%

Open market

27%

  • Oatey35%
  • boeemi10%
  • One-N-Done9%
  • MENNTY7%
  • Danco6%
  • Sioux Chief6%

Demand

Toilet Flange search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Toilet Flange search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • toilet flange95K/yr
  • toilet flange repair kit64K/yr
  • toilet flange repair9K/yr
  • toilet repair flange6K/yr
  • closet flange6K/yr
  • flange repair kit4K/yr
  • 3 inch toilet flange4K/yr
  • oatey toilet flange6K/yr
  • 3 toilet flange4K/yr
  • toilet flange kit3K/yr

Reviews and returns

What reviews say buyers love and hate about Toilet Flange

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Assembly/Installation”
10%of negative reviews mention “Size-Overall”
5.2%of orders come back
“It also appears to be too large for my purposes”
A buyer, on “Size-Overall”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Toilet Flange questions

Answered from the same tracked data.