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Toilet Accessories

Maybe

Shoppers spend an estimated $2.1M a year here. But the top 5 brands take 97% of clicks, so Toilet Accessories is a Maybe.

Flapen Score
53
53 / 100
Top 27% of 9,536 Tools & Home Improvement niches · +5 vs the category median of 48
Market size
$2.1M/yr996K searches / yr
90-day growth
+8.8%search demand this quarter
Competition
68%top-5 click share · 7 brands · 92 sellers

Flapen Score

Toilet Accessories against its category

The dotted line is the Tools & Home Improvement average. Past it, Toilet Accessories is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Toilet Accessories market on Amazon at a glance

Shoppers on Amazon United States searched for Toilet Accessories 996K times last year and spent an estimated $2.1M. The top 5 brands take 97% of clicks. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 12.8% of those searches ended in a purchase.

Shoppers searched for this 996K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.8% of those searches ended in a purchase. Searches in the last 90 days moved +8.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.1M a year.

Searches, last 12 months
996K
Growth, 90 days vs prior 90
+8.8%
Conversion, latest week
12.8%
Market size, estimated
$2.1Ma year
Peak month
January1.5× the quietest month
Top search term
toilet flusher replacement kit184K searches a year

02 · Price

A sale here is worth $16.54.

Listings sell for $16.54 on average, from $6.91 to $25.08. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 6,000 to 8,000 of them. At $16.54 that is $99K to $132K a year per listing.

Average price
$16.54inside the $15 to $100 sweet spot
Price range
$6.91–$25.08
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
125K–150K
Units per listing a year
6,000–8,000
Revenue per listing a year
$99K–$132K
Returns
2.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #145 within Plumbing. It carries 4,575 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#145in Plumbing
Average rating
4.41 starsAmazon United States average 4.42 stars
Average reviews
4,575per listing
Listings tracked
16

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Toilet Accessories products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 68% of clicks. Leaders hold, but buyers still shop past them.

$0$210K$421K$631K$842K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

92

Est. top-5 brand share

97%

Top 20: 100%

Est. top-5 click share

68%

Top 20: 100%

Open market

2%

  • Fluidmaster64%
  • Korky11%
  • houpeoro11%
  • TEVIORA6%
  • Hibbent4%
  • Danco2%
  • Open — no brand owns it (1 brand, 2%)

Demand

Toilet Accessories search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Toilet Accessories search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • toilet flusher replacement kit184K/yr
  • toilet tank replacement kit149K/yr
  • toilet repair kit inside tank143K/yr
  • toilet repair kit106K/yr
  • toilet parts inside tank kit52K/yr
  • toilet kit41K/yr
  • toilet replacement kit inside tank46K/yr
  • toilet flusher35K/yr
  • toilet inside replacement kit34K/yr
  • toilet guts replacement kit31K/yr

Reviews and returns

What reviews say buyers love and hate about Toilet Accessories

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Assembly/Installation”
15%of negative reviews mention “Leak-Proof”
2.9%of orders come back
“It started leaking”
A buyer, on “Leak-Proof”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Toilet Accessories questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data