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Toggle Dimmer Switch

Fail

Demand is soft, at -17.9% this quarter, so Toggle Dimmer Switch is a Fail.

Flapen Score
42
42 / 100
Ranks 6,968 of 9,536 Tools & Home Improvement niches · −6 vs the category median of 48
Market size
$90K/yr44K searches / yr
90-day growth
-17.9%search demand this quarter
Competition
69%top-5 click share · 8 brands · 31 sellers

Flapen Score

Toggle Dimmer Switch against its category

The dotted line is the Tools & Home Improvement average. Past it, Toggle Dimmer Switch is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Toggle Dimmer Switch market on Amazon at a glance

Shoppers on Amazon United States searched for Toggle Dimmer Switch 44K times last year and spent an estimated $90K. The top 5 brands take 89% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

6.8% of searches ended in a purchase last week.

Shoppers searched for this 44K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 6.8% of those searches ended in a purchase. Searches in the last 90 days moved -17.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $90K a year.

Searches, last 12 months
44K
Growth, 90 days vs prior 90
-17.9%
Conversion, latest week
6.8%
Market size, estimated
$90Ka year
Peak month
November16.7× the quietest month
Top search term
toggle dimmer switch21K searches a year

02 · Price

A sale here is worth $29.91.

Listings sell for $29.91 on average, from $15.37 to $97.49. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At $29.91 that is $7K to $15K a year per listing.

Average price
$29.91inside the $15 to $100 sweet spot
Price range
$15.37–$97.49
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
250–500
Revenue per listing a year
$7K–$15K
Returns
5.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #95 within Switches & Dimmers. It carries 1,253 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#95in Switches & Dimmers
Average rating
4.30 starsAmazon United States average 4.42 stars
Average reviews
1,253per listing
Listings tracked
12

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
64 months

Products

Top Toggle Dimmer Switch products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

$0$9K$18K$27K$36K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 rising

Sellers

31

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

2%

  • ELEGRP26%
  • Lutron24%
  • Leviton19%
  • Feit Electric10%
  • AIDA9%
  • GE9%
  • Open — no brand owns it (2 brands, 2%)

Demand

Toggle Dimmer Switch search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '25Black Friday '25Spike '26SepOctNovDecJanFebMarAprMayJunJul

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 16.7×

Search terms

Top Toggle Dimmer Switch search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • toggle dimmer switch21K/yr
  • toggle dimmer light switch7K/yr
  • dimmer switch toggle4K/yr
  • dimmer toggle switch4K/yr
  • toggle dimmer4K/yr
  • dimmer light switch toggle3K/yr

Reviews and returns

What reviews say buyers love and hate about Toggle Dimmer Switch

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Value For Money”
17%of negative reviews mention “Quality-Overall”
5.0%of orders come back
“Quality control issues with Lutron”
A buyer, on “Quality-Overall”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Toggle Dimmer Switch questions

Answered from the same tracked data.