toggle dimmer switch
Skip itSoft demand (-17.9% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$29.91avg listing price — sweet spot $15–$100
Price range
Incredible$15.37–$97.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Conversion
Good6.8%search→purchase rate — share of searches ending in a sale
Review moat
Good1,252.75avg incumbent reviews — the moat a new listing must climb
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Returns
Bad5.0%return rate — above 5% kills the launch gate
Market size
Bad$90K$90K/yr · 44K searches
Growth
Bad-17.9%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, toggle dimmer switch is a $90K/yr Amazon United States market (44K searches/yr). The top 5 brands hold 89% of demand. Verdict: Skip it — 42/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
toggle dimmer switch market data
- Units sold / yr
- 3K–4K
- avg 250–500/product
- Revenue / yr
- $90K–$120K
- units × avg price
- Conversion rate
- 6.8%
- Avg BSR
- #95
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 75%
- Out of stock
- 0.0%
- Avg brand age
- 64 months
- Avg seller age
- 162 days
Competition & brand share
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.Brands
8 rising
Sellers
31
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
69%
Top 20: 100%
Open market
2%
- ELEGRP26%
- Lutron24%
- Leviton19%
- Feit Electric10%
- AIDA9%
- GE9%
- Open — no brand owns it (2 brands, 2%)
Demand
Weekly Amazon search volume, last 48 weeks — -17.9% search growth over the last 90 days.Top toggle dimmer switch search terms
- toggle dimmer switch21K/yr
- toggle dimmer light switch7K/yr
- dimmer switch toggle4K/yr
- dimmer toggle switch4K/yr
- toggle dimmer4K/yr
- dimmer light switch toggle3K/yr
Top toggle dimmer switch products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Lutron Ariadni/Toggler LED+ Dimmer Light Switch for Dimmable LED Halogen and Incandescent Dimmer Switch 150W Single-Pole/3-Way AYCL-153P-WH White
Lutron$23.674.6★7,245 rev
Leviton Toggle Slide LED Advanced Dimmer Switch for 150W Dimmable LED Halogen and Incandescent Bulbs and Fixtures TSL01-W White
Leviton$19.324.4★75 rev
Feit Electric Toggle Dimmer with Light Switch for Dimmable LED Light Bulbs Single Pole or 3-Way Wall Plate and Wire Nut Installation Included DIM/Toggle/2 2 Pack
Feit Electric$19.374.1★159 rev
AIDA Toggle Slide Dimmer Switch for Dimmable LED Light/CFL/Incandescent 600 Watt max Single-Pole or 3-Way Rocker On/Off Wall Switch with Dimmer Slider Wall Plate NOT Included UL White 1 Pack
AIDA$15.584.3★468 rev
GE 18025 Dimmer Toggle On/Off White
GE$15.374.2★949 rev
Newest
by launch dateLeviton Toggle Slide LED Advanced Dimmer Switch for 150W Dimmable LED Halogen and Incandescent Bulbs and Fixtures TSL01-W White
Leviton$19.3275 rev
ELEGRP Digital Dimmer Switch for LED/CFL Toggle Dimmer Switch with Decorative Frameless Design Wallplate Single Pole/3-Way UL Listed 1 Pack White
ELEGRP$16.3630 rev
TG Digital Toggle Dimmer Light Switch for Dimmable LED CFL and Incandescent Light Bulbs Single Pole/ 3-Way Wall Plate Included UL Listed 2 Pack White
TG$28.8888 rev
Feit Electric Toggle Dimmer with Light Switch for Dimmable LED Light Bulbs Single Pole or 3-Way Wall Plate and Wire Nut Installation Included DIM/Toggle/2 2 Pack
Feit Electric$19.37159 rev
AIDA Toggle Slide Dimmer Switch for Dimmable LED Light/CFL/Incandescent 600 Watt max Single-Pole or 3-Way Rocker On/Off Wall Switch with Dimmer Slider Wall Plate NOT Included UL White 1 Pack
AIDA$15.58468 rev
Trending
90-day click momentumLeviton Toggle Slide LED Advanced Dimmer Switch for 150W Dimmable LED Halogen and Incandescent Bulbs and Fixtures TSL01-W White
Leviton$19.324.4★
ELEGRP Digital Dimmer Switch for LED/CFL Toggle Dimmer Switch with Decorative Frameless Design Wallplate Single Pole/3-Way UL Listed 1 Pack White
ELEGRP$16.364.4★
Eaton TI306L-K 600-Watt 120-Volt Single-Pole/3-way Lighted Incandescent/Halogen Toggle Dimmer with Non-Preset
Eaton$17.714.2★
ELEGRP Digital Toggle Dimmer Switch for Dimmable LED CFL and Incandescent Light Bulbs Single Pole or 3-Way Toggle LED Dimmer Light Switch Wall Plate Included UL Listed 6 Pack White
ELEGRP$67.734.3★
Feit Electric Toggle Dimmer with Light Switch for Dimmable LED Light Bulbs Single Pole or 3-Way Wall Plate and Wire Nut Installation Included DIM/Toggle/2 2 Pack
Feit Electric$19.374.1★
What buyers say about toggle dimmer switch
What buyers praise and complain about, mined from review topics.What buyers love
“Good price”
“Installed it for the living room, works great”
“smooth from full brightness to low light”
“Great product and extras”
“Exactly as needed”
“cool design”
“works well in a 3 way switch setup”
“Works Perfectly”
“The switch works”
“easy to use”
What buyers complain about
“Quality control issues with Lutron”
“eventually shorted out, after3 weeks”
“But the dimmer works opposite”
“Sadly, one of these two toggle dimmer switches has very significant flickering at one point when as you dim it”
“If you want full brightness dont buy this one”
“Wire holding screws were a bit difficult to use”
“It clicks”
“It never would of fit if I dad not used 14 awg to conect to the 12 guage in the box”
“Instructions unclear for single pole setup”
“its getting harder to turn on/off”
Top return reasons
Common questions
- Is toggle dimmer switch profitable to sell on Amazon United States?
- The niche generates $90K/yr across 12 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -17.9%. Flapen's verdict: Skip it (42/100).
- How competitive is the toggle dimmer switch niche?
- 8 brands and 31 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 89% of demand.
- What do buyers complain about in toggle dimmer switch?
- Top complaints mined from reviews: Quality-Overall, Durability, Functionality-Overall. The return rate is 5.0% — above our launch gate.
- What does it cost to enter the toggle dimmer switch niche?
- Listings span $15.37–$97.49; the average listing price is $29.91 (sweet spot $15–$100). The average incumbent carries 1,253 reviews — the moat a new listing must climb.