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Toddler Door Alarm

Fail

The top 5 brands take 100% of clicks, so Toddler Door Alarm is a Fail.

Flapen Score
33
33 / 100
Ranks 8,936 of 9,536 Tools & Home Improvement niches · −15 vs the category median of 48
Market size
$48K/yr43K searches / yr
90-day growth
-1.7%search demand this quarter
Competition
88%top-5 click share · 5 brands · 10 sellers

Flapen Score

Toddler Door Alarm against its category

The dotted line is the Tools & Home Improvement average. Past it, Toddler Door Alarm is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Toddler Door Alarm market on Amazon at a glance

Shoppers on Amazon United States searched for Toddler Door Alarm 43K times last year and spent an estimated $48K. All 5 brands take every click. Demand peaks in May. Flapen scores it 33 out of 100, a Fail.

01 · Demand

6.3% of searches ended in a purchase last week.

Shoppers searched for this 43K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 6.3% of those searches ended in a purchase. Searches in the last 90 days moved -1.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $48K a year.

Searches, last 12 months
43K
Growth, 90 days vs prior 90
-1.7%
Conversion, latest week
6.3%
Market size, estimated
$48Ka year
Peak month
May1.9× the quietest month
Top search term
toddler door alarm22K searches a year

02 · Price

A sale here is worth $17.35.

Listings sell for $17.35 on average, from $11.72 to $23.97. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At $17.35 that is $2K to $4K a year per listing.

Average price
$17.35inside the $15 to $100 sweet spot
Price range
$11.72–$23.97
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
$2K–$4K
Returns
3.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.7% of listings are out of stock. The average listing ranks #23 within Door Chimes & Bells. It carries 6,824 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
10.7%
Average rank
#23in Door Chimes & Bells
Average rating
4.43 starsAmazon United States average 4.42 stars
Average reviews
6,824per listing
Listings tracked
10

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
55 months

Products

Top Toddler Door Alarm products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 88% of clicks. A locked shelf that new listings rarely crack.

$0$5K$10K$14K$19K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

10

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

88%

Top 20: 100%

Open market

0%

  • SECRUI51%
  • SanJie31%
  • Satisure11%
  • TECKNET4%
  • VOXON2%

Demand

Toddler Door Alarm search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KHoliday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May · busiest ÷ quietest = 1.9×

Search terms

Top Toddler Door Alarm search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • toddler door alarm22K/yr
  • secrui door chime5K/yr
  • toddler door alarm for bedroom5K/yr
  • securi5K/yr
  • secrui3K/yr
  • toddler bedroom door alarm3K/yr

Reviews and returns

What reviews say buyers love and hate about Toddler Door Alarm

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Assembly/Installation”
17%of negative reviews mention “Durability”
3.1%of orders come back
“Does not last”
A buyer, on “Durability”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Toddler Door Alarm questions

Answered from the same tracked data.