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Tile Paint

Maybe

Products sell for $45.41 on average, inside the sweet spot. But demand is soft, at -4.8% this quarter, so Tile Paint is a Maybe.

Flapen Score
58
58 / 100
Top 12% of 9,536 Tools & Home Improvement niches · +10 vs the category median of 48
Market size
$1.5M/yr850K searches / yr
90-day growth
-4.8%search demand this quarter
Competition
57%top-5 click share · 13 brands · 76 sellers

Flapen Score

Tile Paint against its category

The dotted line is the Tools & Home Improvement average. Past it, Tile Paint is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tile Paint market on Amazon at a glance

Shoppers on Amazon United States searched for Tile Paint 850K times last year and spent an estimated $1.5M. The top 5 brands take 84% of clicks. Demand peaks in Mar. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

3.9% of searches ended in a purchase last week.

Shoppers searched for this 850K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 3.9% of those searches ended in a purchase. Searches in the last 90 days moved -4.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.5M a year.

Searches, last 12 months
850K
Growth, 90 days vs prior 90
-4.8%
Conversion, latest week
3.9%
Market size, estimated
$1.5Ma year
Peak month
March1.7× the quietest month
Top search term
tile paint158K searches a year

02 · Price

A sale here is worth $45.41.

Listings sell for $45.41 on average, from $9.77 to $179.21. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,000 to 1,250 of them. At $45.41 that is $45K to $57K a year per listing.

Average price
$45.41inside the $15 to $100 sweet spot
Price range
$9.77–$179.21
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
1,000–1,250
Revenue per listing a year
$45K–$57K
Returns
2.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

96% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 15.9% of listings are out of stock. The average listing ranks #221 within Paint & Primer. It carries 1,273 reviews at 4.20 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
96%
Out of stock, average day
15.9%
Average rank
#221in Paint & Primer
Average rating
4.20 starsAmazon United States average 4.42 stars
Average reviews
1,273per listing
Listings tracked
24

04 · Newcomers

Amazon counts 8 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 8 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
8Amazon's first-year sales bar
Average brand age
58 months

Products

Top Tile Paint products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

$0$152K$303K$455K$607K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 rising

Sellers

76

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

57%

Top 20: 96%

Open market

13%

  • DWIL35%
  • Rust-Oleum30%
  • Xmntdo11%
  • SENVEN4%
  • IRONABLE4%
  • Refinished Bath Solutions3%
  • Open — no brand owns it (7 brands, 13%)

Demand

Tile Paint search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '25Prime Day '25SepDecMarJunAugNovMarMay

Peak months: Mar · busiest ÷ quietest = 1.7×

Search terms

Top Tile Paint search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tile paint158K/yr
  • bathtub paint99K/yr
  • tub and tile paint91K/yr
  • tub paint68K/yr
  • bathtub refinishing kit44K/yr
  • tub and tile refinishing kit43K/yr
  • tub refinishing kit30K/yr
  • tub paint for bathtub42K/yr
  • shower paint33K/yr
  • bathtub paint white33K/yr

Reviews and returns

What reviews say buyers love and hate about Tile Paint

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Quality-Overall”
17%of negative reviews mention “Paint Quality”
2.0%of orders come back
“paint still started peeling in places”
A buyer, on “Paint Quality”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Tile Paint questions

Answered from the same tracked data.