tile paint
Worth a lookShows a sweet-spot price point ($45.41 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Incredible$45.41avg listing price — sweet spot $15–$100
Market size
Great$1.5M$1.5M/yr · 850K searches
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Returns
Great2.0%return rate — above 5% kills the launch gate
Review moat
Good1,273.38avg incumbent reviews — the moat a new listing must climb
Price range
Good$9.77–$179.21cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Growth
Bad-4.8%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, tile paint is a $1.5M/yr Amazon United States market (850K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Mar. Verdict: Worth a look — 58/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
tile paint market data
- Units sold / yr
- 30K–40K
- avg 1,000–1,250/product
- Revenue / yr
- $1.4M–$1.8M
- units × avg price
- Conversion rate
- 3.9%
- Avg BSR
- #221
- Page quality
- 0%
- Prime
- 96%
- Sponsored
- 96%
- Out of stock
- 15.9%
- Avg brand age
- 58 months
- Avg seller age
- 147 days
Competition & brand share
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.Brands
13 rising
Sellers
76
Top-5 brand share
84%
Top 20: 100%
Top-5 click share
57%
Top 20: 96%
Open market
13%
- DWIL35%
- Rust-Oleum30%
- Xmntdo11%
- SENVEN4%
- IRONABLE4%
- Refinished Bath Solutions3%
- Open — no brand owns it (7 brands, 13%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -4.8% search growth over the last 90 days.Peak months: Mar · busiest ÷ quietest = 1.7×
Top tile paint search terms
- tile paint158K/yr
- bathtub paint99K/yr
- tub and tile paint91K/yr
- tub paint68K/yr
- bathtub refinishing kit44K/yr
- tub and tile refinishing kit43K/yr
- tub refinishing kit30K/yr
- tub paint for bathtub42K/yr
- shower paint33K/yr
- bathtub paint white33K/yr
Top tile paint products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Tub & Tile Touch Up Gloss White Paint Kit
Rust-Oleum$37.934.3★2,252 rev
DWIL Tile Paint Tub and Tile Refinishing Kit with Tools Water-based Bathtub Paint - Low Odor Easy to Use 25-30sq.ft 16.5oz Semi-Gloss White
DWIL$34.314.2★1,555 rev
Tub and Tile Paint Refinishing Kit 17.6oz Bathtub Refinishing Kit White with Tools and Hardener Semi-Gloss White Tub Paint for Bathtub Sink Low Odor and Easy to Use 25-30sq.ft
Xmntdo$23.474.5★1,035 rev
Rust-Oleum Tub & Tile Gloss White Spray Paint
Rust-Oleum$17.024.0★7,009 rev
DWIL Tub and Tile Refinishing Kit Quick-Dry Tile Paint for Wall & Floor Sink Bathtub Paint for Bathroom Kitchen Toilets Water Based Semi-Gloss White 50-55sq.ft 33oz
DWIL$41.354.3★491 rev
Newest
by launch date
Ekopel Roll On Tub Cast Bathtub Refinishing Kit Primer + Top Coat Included DIY Bathtub & Tile Reglazing Kit for Porcelain Fiberglass & Cast Iron Bright White Gloss Low Odor Made In The USA Tub Paint (1 Pack Standard Bathtub)
Refinished Bath Solutions$110.3996 rev
Tub and Tile Paint Refinishing Kit 17.6oz Bathtub Refinishing Kit White with Tools and Hardener Semi-Gloss White Tub Paint for Bathtub Sink Low Odor and Easy to Use 25-30sq.ft
Xmntdo$23.471,035 rev
XmntdoTub and Tile Paint Refinishing Kit 33oz Tub Paint for Bathtub Semi-Gloss Bathtub Refinishing Kit White for Bathroom Shower Sink Porcelain 50-55sq.ft
Xmntdo$32.771,035 rev
17 oz White Tub and Tile Paint Semi-Gloss Refinishing Kit
Tenee$22.3417 rev
Specialty Tub and Tile Paint Water-based Tub and Tile Refinishing Kit
Ankita$23.5120 rev
Trending
90-day click momentumXmntdoTub and Tile Paint Refinishing Kit 33oz Tub Paint for Bathtub Semi-Gloss Bathtub Refinishing Kit White for Bathroom Shower Sink Porcelain 50-55sq.ft
Xmntdo$32.774.5★
Tub and Tile Paint Refinishing Kit 17.6oz Bathtub Refinishing Kit White with Tools and Hardener Semi-Gloss White Tub Paint for Bathtub Sink Low Odor and Easy to Use 25-30sq.ft
Xmntdo$23.474.5★
17 oz White Tub and Tile Paint Semi-Gloss Refinishing Kit
Tenee$22.343.5★
IRONABLE Tub and Tile Paint Refinishing Kit 17oz Bathtub Refinishing Kit with Tools DIY Tub Paint White for Bathtub Shower Kitchen Countertop Porcelain Easy to Cover & Low Odor
IRONABLE$24.394.5★
DWIL Tub and Tile Paint White Touch Up Paint for Porcelain Scratches Cracks and Spots on Tile Porcelain Repair Kit for Bathtub Sinks Enamel and Toilets 1.5 Fl Oz(White)
DWIL$9.774.1★
What buyers say about tile paint
What buyers praise and complain about, mined from review topics.What buyers love
“High quality kit”
“Ease of use”
“Worth the money”
“The paint went on smoothly”
“Durable”
“Works well on chips”
“also there is no odor”
“Instructions were clear”
“Covers well”
“as advertised”
What buyers complain about
“paint still started peeling in places”
“AWFUL SMELL”
“Don't last”
“Bad quality”
“this is so tiny”
“Definitely not full coverage”
“Did not work”
“Difficult to use”
“It seems to be slightly off color from the others”
“too expensive for what are you getting”
Top return reasons
Common questions
- Is tile paint profitable to sell on Amazon United States?
- The niche generates $1.5M/yr across 24 tracked products. 8 of 8 products launched in the last 360 days are still selling. 90-day search growth is -4.8%. Flapen's verdict: Worth a look (58/100).
- How competitive is the tile paint niche?
- 13 brands and 76 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 84% of demand.
- What do buyers complain about in tile paint?
- Top complaints mined from reviews: Paint Quality, Smell, Durability. The return rate is 2.0%.
- When does demand for tile paint peak?
- Demand peaks in Mar; the busiest month runs 1.7× the quietest.
- What does it cost to enter the tile paint niche?
- Listings span $9.77–$179.21; the average listing price is $45.41 (sweet spot $15–$100). The average incumbent carries 1,273 reviews — the moat a new listing must climb.