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69

tiki candle

Worth a look

Shows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 41Growth 96Conversion 54Competition 81Returns 98Price range 88Avg price 94Brand share 56Review moat 53Quality gap 42

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Growth

Incredible+165.9%

90-day search growth — must beat 0% to launch

Avg price

Great$22.74

avg listing price — sweet spot $15–$100

Price range

Great$12.88–$36.34

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great34%

top-5 click share — an open shelf

Brand share

Good71%

top-5 brand share — brands hold most of the demand

Conversion

Good4.4%

search→purchase rate — share of searches ending in a sale

Review moat

Good1,393.64

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay$209K

$209K/yr · 207K searches

Signals Trending

According to Flapen's Amazon United States niche tracking, tiki candle is a $209K/yr Amazon United States market (207K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Worth a look — 69/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

tiki candle market data

Units sold / yr
6K–8K
avg 100–250/product
Revenue / yr
$136K–$182K
units × avg price
Conversion rate
4.4%
Avg BSR
#137
Page quality
0%
Prime
100%
Sponsored
93%
Out of stock
8.3%
Avg brand age
42 months
Avg seller age
169 days

Competition & brand share

Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.

Brands

21 falling

Sellers

40

Top-5 brand share

71%

Top 20: 99%

Top-5 click share

34%

Top 20: 78%

Open market

24%

  • TIKI49%
  • ZSPENG7%
  • TaoTazon6%
  • DIKAIDA5%
  • LonXFan4%
  • Nonley4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +165.9% search growth over the last 90 days.
13K8KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 11.7×

Top tiki candle search terms

  • table top tiki torches for outside28K/yr
  • tabletop tiki torches19K/yr
  • table top tiki torch20K/yr
  • tiki torch table top10K/yr
  • tiki table top torch8K/yr
  • tiki torches for outside tabletop11K/yr
  • table tiki torches for outside10K/yr
  • citronella table top torch8K/yr
  • citronella oil lamp11K/yr
  • table top citronella torch8K/yr
All search terms

Top tiki candle products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$6K6%$13K9%$19K12%$25K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about tiki candle

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall12%

“The overall quality feels solid for the price point”

Color10%

“Love these colorful”

Pest/Insect Control8%

“Work great at keeping bugs away”

Design-Overall7%

“The look nice”

Advertised Vs Actual Product7%

“As described”

Value For Money7%

“are affordable”

Brightness/Shine/Glow6%

“provide a lot of light”

Ease Of Use6%

“Easy and effective”

Size-Overall3%

“Perfect size”

Strength3%

“They light well”

What buyers complain about

Leak-Proof13%

“They LEAK”

Size-Overall9%

“Larger than I expected”

Flammable9%

“Makes smoke”

Pest/Insect Control8%

“does NOT deter mosquitoes”

Smell7%

“Smells like regular fuel, very chemical”

Ease Of Use5%

“was unable to be opened”

Quality-Overall5%

“Cheap garbage”

Rusts/Corrodes4%

“already starting to rust”

Advertised Vs Actual Product2%

“The company false advertises that it burns cleanly”

Functionality-Overall2%

“Just ok. Doesnt completely repel and smokes a lot.”

Top return reasons

Size-Overall36%
Value For Money11%
Defective Material/Parts10%
Leak-Proof8%
Advertised Vs Actual Product6%
Quality-Overall4%
Functionality-Overall4%
Color2%
Flammable2%
Material Quality2%

Common questions

Is tiki candle profitable to sell on Amazon United States?
The niche generates $209K/yr across 44 tracked products. 1 of 6 products launched in the last 360 days are still selling. 90-day search growth is +165.9%. Flapen's verdict: Worth a look (69/100).
How competitive is the tiki candle niche?
21 brands and 40 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 71% of demand.
What do buyers complain about in tiki candle?
Top complaints mined from reviews: Leak-Proof, Size-Overall, Flammable. The return rate is 0.5%.
When does demand for tiki candle peak?
Demand peaks in May–Jun–Jul–Aug; the busiest month runs 11.7× the quietest.
What does it cost to enter the tiki candle niche?
Listings span $12.88–$36.34; the average listing price is $22.74 (sweet spot $15–$100). The average incumbent carries 1,394 reviews — the moat a new listing must climb.