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37

tic tac toe toilet paper holder

Skip it

A small market ($20K/yr) — this niche doesn't clear our bar today.

Market size 5Growth 14Conversion 15Competition 44Returns 62Price range 90Avg price 95Brand share 11Review moat 62Quality gap 62

Avg price

Incredible$31.02

avg listing price — sweet spot $15–$100

Price range

Great$12.80–$49.94

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Good1,036.32

avg incumbent reviews — the moat a new listing must climb

Returns

Good2.5%

return rate — above 5% kills the launch gate

Competition

Okay59%

top-5 click share — leaders hold, buyers still browse

Conversion

Bad1.2%

search→purchase rate — share of searches ending in a sale

Growth

Bad-21.7%

90-day search growth — must beat 0% to launch

Brand share

Bad96%

top-5 brand share — brand-locked demand

Market size

Bad$20K

$20K/yr · 53K searches

According to Flapen's Amazon United States niche tracking, tic tac toe toilet paper holder is a $20K/yr Amazon United States market (53K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Jan. Verdict: Skip it — 37/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

tic tac toe toilet paper holder market data

Units sold / yr
750–1K
avg 0–100/product
Revenue / yr
$23K–$31K
units × avg price
Conversion rate
1.2%
Avg BSR
#769
Page quality
0%
Prime
100%
Sponsored
95%
Out of stock
23.5%
Avg brand age
41 months
Avg seller age
179 days

Competition & brand share

The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.

Brands

9 falling

Sellers

11

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

59%

Top 20: 98%

Open market

3%

  • Weysat49%
  • GENMOUS & CO.33%
  • Comfify6%
  • Owlgift4%
  • VELENTI4%
  • Kuabiz1%
  • Open — no brand owns it (3 brands, 3%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -21.7% search growth over the last 90 days.
3K2KHoliday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.6×

Top tic tac toe toilet paper holder search terms

  • tic tac toe toilet paper holder42K/yr
  • xo toilet paper holder4K/yr
  • toilet paper tic tac toe holder3K/yr
  • bathroom tic tac toe toilet paper holder2K/yr
  • oxo toilet paper holder1K/yr
  • tic tac toe toilet paper holder wall mount1K/yr
All search terms

Top tic tac toe toilet paper holder products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$7818%$2K12%$2K16%$3K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 22 tracked products in this niche — three views at once, no toggling.

What buyers say about tic tac toe toilet paper holder

What buyers praise and complain about, mined from review topics.

What buyers love

Fun/Entertainment Experience14%

“Also a fun conversation piece”

Quality-Overall13%

“Cute product”

Assembly/Installation11%

“Fully assembled”

Design-Overall8%

“Simple, Functional, and Looks Great”

Ease Of Use7%

“Easy to use”

Strength7%

“Sturdy fun TP holder”

Size-Overall5%

“Fit perfectly”

Advertised Vs Actual Product5%

“exactly as pictured”

Storage Capacity4%

“Clever storage that brightens up the counter”

Gifting Purpose4%

“Great gift idea”

What buyers complain about

Quality-Overall15%

“Poor quality on the finish”

Size-Overall14%

“Large toilet paper rolls do not fit”

Strength8%

“Cheap and brittle”

Value For Money6%

“I cant say I feel its worth the price”

Material Quality6%

“Cheap plastic junk not worth the price”

Grip5%

“slippery on top of the tank so I put the”

Thickness3%

“thin”

Defective Material/Parts3%

“However there is a defect”

Locking Mechanism3%

“Head not too secure”

Storage Capacity3%

“There isn't enough room on the end part to hold anything except dust”

Top return reasons

Size-Overall26%
Defective Material/Parts15%
Material Quality10%
Quality-Overall8%
Advertised Vs Actual Product6%
Color5%
Strength4%
Functionality-Overall4%
Assembly/Installation3%
Value For Money3%

Common questions

Is tic tac toe toilet paper holder profitable to sell on Amazon United States?
The niche generates $20K/yr across 22 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -21.7%. Flapen's verdict: Skip it (37/100).
How competitive is the tic tac toe toilet paper holder niche?
9 brands and 11 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 96% of demand.
What do buyers complain about in tic tac toe toilet paper holder?
Top complaints mined from reviews: Quality-Overall, Size-Overall, Strength. The return rate is 2.5%.
When does demand for tic tac toe toilet paper holder peak?
Demand peaks in Jan; the busiest month runs 1.6× the quietest.
What does it cost to enter the tic tac toe toilet paper holder niche?
Listings span $12.80–$49.94; the average listing price is $31.02 (sweet spot $15–$100). The average incumbent carries 1,036 reviews — the moat a new listing must climb.