Threshold

Shoppers searched for this 569K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 1.4% of those searches ended in a purchase. Searches in the last 90 days moved +8.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $269K a year.

Searches, last 12 months

569K

Growth, 90 days vs prior 90

+8.1%

Conversion, latest week

1.4%

Market size, estimated

$269Ka year

Peak month

September1.4× the quietest month

Top search term

door threshold166K searches a year

Listings sell for $33.10 on average, from $8.10 to $94.89. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $33.10 that is $3K to $8K a year per listing.

Average price

$33.10inside the $15 to $100 sweet spot

Price range

$8.10–$94.89

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

8K–10K

Units per listing a year

100–250

Revenue per listing a year

$3K–$8K

Returns

2.9%of orders · Amazon United States median 2.1%

69% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #79 within Door Hardware & Locks. It carries 2,439 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings

69%

Prime listings

86%

Out of stock, average day

1.9%

Average rank

#79in Door Hardware & Locks

Average rating

4.40 starsAmazon United States average 4.42 stars

Average reviews

2,439per listing

Listings tracked

51

7 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months

7

Successful launches

0Amazon's first-year sales bar

Average brand age

36 months