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This Must Be the Place Neon Sign

Fail

Shoppers spend only $23K a year here, so This Must Be the Place Neon Sign is a Fail.

Flapen Score
45
45 / 100
Ranks 5,778 of 9,536 Tools & Home Improvement niches · −3 vs the category median of 48
Market size
$23K/yr24K searches / yr
90-day growth
+4.8%search demand this quarter
Competition
47%top-5 click share · 21 brands · 23 sellers

Flapen Score

This Must Be the Place Neon Sign against its category

The dotted line is the Tools & Home Improvement average. Past it, This Must Be the Place Neon Sign is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The This Must Be the Place Neon Sign market on Amazon at a glance

Shoppers on Amazon United States searched for This Must Be the Place Neon Sign 24K times last year and spent an estimated $23K. The top 5 brands take 58% of clicks. Demand peaks in Aug. Flapen scores it 45 out of 100, a Fail.

01 · Demand

2.1% of searches ended in a purchase last week.

Shoppers searched for this 24K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 2.1% of those searches ended in a purchase. Searches in the last 90 days moved +4.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $23K a year.

Searches, last 12 months
24K
Growth, 90 days vs prior 90
+4.8%
Conversion, latest week
2.1%
Market size, estimated
$23Ka year
Peak month
August2.0× the quietest month
Top search term
this must be the place neon sign18K searches a year

02 · Price

A sale here is worth $45.63.

Listings sell for $45.63 on average, from $6.79 to $129.96. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $45.63 that is $0 to $5K a year per listing.

Average price
$45.63inside the $15 to $100 sweet spot
Price range
$6.79–$129.96
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$5K
Returns
6.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.5% of listings are out of stock. The average listing ranks #8,981 within Novelty Lighting. It carries 89 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
10.5%
Average rank
#8,981in Novelty Lighting
Average rating
4.45 starsAmazon United States average 4.42 stars
Average reviews
89per listing
Listings tracked
27

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 22 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
22 months

Products

Top This Must Be the Place Neon Sign products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

$0$1K$2K$3K$5K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

21 rising

Sellers

23

Top-5 brand share

58%

Top 20: 99%

Top-5 click share

47%

Top 20: 92%

Open market

37%

  • JURONGYILU17%
  • Neonhonba15%
  • Sunchayi11%
  • Kavaas8%
  • Britrio7%
  • Cevior5%

Demand

This Must Be the Place Neon Sign search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K800Spike '25Prime Day '25SepDecMarJunAugNovMarMay

Peak months: Aug · busiest ÷ quietest = 2.0×

Reviews and returns

What reviews say buyers love and hate about This Must Be the Place Neon Sign

We read the reviews and the return reasons for every product selling here.

34%of positive reviews mention “Quality-Overall”
27%of negative reviews mention “Durability”
6.2%of orders come back
“Only works for a short time period”
A buyer, on “Durability”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common This Must Be the Place Neon Sign questions

Answered from the same tracked data.