thinset
Skip itA small market ($65K/yr) — this niche doesn't clear our bar today.
Avg price
Great$19.43avg listing price — sweet spot $15–$100
Price range
Great$7.35–$47.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.8%return rate — above 5% kills the launch gate
Conversion
Good4.3%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,792.12avg incumbent reviews — the moat a new listing must climb
Growth
Okay+6.5%90-day search growth — must beat 0% to launch
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Market size
Bad$65K$65K/yr · 78K searches
According to Flapen's Amazon United States niche tracking, thinset is a $65K/yr Amazon United States market (78K searches/yr). The top 5 brands hold 86% of demand. Verdict: Skip it — 47/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
thinset market data
- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- $58K–$78K
- units × avg price
- Conversion rate
- 4.3%
- Avg BSR
- #185
- Page quality
- 0%
- Prime
- 72%
- Sponsored
- 72%
- Out of stock
- 0.0%
- Avg brand age
- 66 months
- Avg seller age
- 177 days
Competition & brand share
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.Brands
13 rising
Sellers
96
Top-5 brand share
86%
Top 20: 98%
Top-5 click share
56%
Top 20: 95%
Open market
11%
- CUSTOM49%
- Red Devil18%
- Henry12%
- DAP4%
- Mapei Corporation4%
- Bauer3%
- Open — no brand owns it (7 brands, 11%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +6.5% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.6×
Top thinset search terms
- thinset mortar for tile20K/yr
- thin set mortar for tile17K/yr
- thinset13K/yr
- tile mortar10K/yr
- thinset mortar8K/yr
- thin set mortar7K/yr
- polymer modified thinset mortar3K/yr
Top thinset products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Red Devil 0422 Pre-Mixed Tile Grout - Professional Quality Excellent Adhesion Ideal for Wall & Floor Use - 1/2 Pint White Made in USA
Red Devil$8.814.3★10,097 rev
Custom Building Products SimpleSet Gray Thin-Set Mortar 1 qt.
CUSTOM$20.254.6★17 rev
Henry 314 Premixed Mastic Adhesive 1 QT Ready Set
Henry$12.684.5★384 rev
Custom BLDG Products SimpleSet Pre-Mixed Thin-Set Mortar 1 QT
CUSTOM$15.174.3★173 rev
Custom BLDG Products SimpleSet Pre-Mixed Thin-Set Mortar 1 QT
CUSTOM$18.084.5★837 rev
Newest
by launch date
OOTDART Mosaic Grout Mosaics Tile Tools Mosaic Tile Accessories Essential for Handmade Grouting and Perfect for DIY Craft Projects (White 250G)
OOTDART$12.7818 rev
DAP Textured Mortar Premium Elastomeric Latex Filler & Sealant Gray 10.1 Oz (7079810082)
DAP$10.50260 rev
Yeardera Heavy Duty Construction Adhesive 7.4 Ounce Cement Glue Squeeze Tube Versatile Construction Glue for Tile Floor Stone Wood Wall & More Pack of 1 (CZJS-001)
Yeardera$9.231,240 rev
VersaBond Professional Thinset Tile Mortar - Grey 25 lb
CUSTOM$41.939 rev
Red Devil 042260 Pre-Mixed Tile Grout - Professional Quality Excellent Adhesion Ideal for Wall & Floor Use - 1/2 Pint Black Made in USA
Red Devil$9.0710,097 rev
Trending
90-day click momentum
Custom Building Products CBTSG50 50 Lb Gray Custom Blend Thin-Set Mortar
CUSTOM$7.925.0★
Custom Building Products SimpleSet Gray Thin-Set Mortar 1 qt.
CUSTOM$20.254.6★
Custom Building Products SimpleSet Gray Thin-Set Mortar 1 qt.
--$22.140.0★
Red Devil 0422 Pre-Mixed Tile Grout - Professional Quality Excellent Adhesion Ideal for Wall & Floor Use - 1/2 Pint White Made in USA
Red Devil$8.814.3★
DAP Concrete and Mortar Repair Gray 32 oz (7079834611)
DAP$12.644.4★
What buyers say about thinset
What buyers praise and complain about, mined from review topics.What buyers love
“It is easy to apply”
“The results are excellent”
“As advertised”
“Its premixed works good for filling in repair of cracks I had a piece of cement at my front door missing this filled in that gap and hardened worth the buy and affordable”
“This is a great adhesive”
“Worth the price”
“Very easy to use and clean”
“Very strong”
“Great repair solultion”
“The color also bended pretty nicely too”
What buyers complain about
“It was gray, not black”
“Hard to squeeze”
“Amazon needs better quality control”
“The product is too pricey for the amount you get”
“Not working”
“I was dissapointed with how sticky it was”
“Came off after a few days”
“Terrible mess”
“This putty is really thick”
“Its more like thick paint with some sand added”
Top return reasons
Common questions
- Is thinset profitable to sell on Amazon United States?
- The niche generates $65K/yr across 25 tracked products. 90-day search growth is +6.5%. Flapen's verdict: Skip it (47/100).
- How competitive is the thinset niche?
- 13 brands and 96 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 86% of demand.
- What do buyers complain about in thinset?
- Top complaints mined from reviews: Color, Ease Of Use, Quality-Overall. The return rate is 1.8%.
- When does demand for thinset peak?
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- What does it cost to enter the thinset niche?
- Listings span $7.35–$47.93; the average listing price is $19.43 (sweet spot $15–$100). The average incumbent carries 1,792 reviews — the moat a new listing must climb.