Thinset
FailShoppers spend only $65K a year here, so Thinset is a Fail.
- Flapen Score
- 47 / 100Ranks 4,985 of 9,536 Tools & Home Improvement niches · −1 vs the category median of 4847
- Market size
- $65K/yr78K searches / yr
- 90-day growth
- +6.5%search demand this quarter
- Competition
- 56%top-5 click share · 13 brands · 96 sellers
Flapen Score
Thinset against its category
The dotted line is the Tools & Home Improvement average. Past it, Thinset is stronger. Inside it, weaker.
Market
The Thinset market on Amazon at a glance
Shoppers on Amazon United States searched for Thinset 78K times last year and spent an estimated $65K. The top 5 brands take 86% of clicks. Flapen scores it 47 out of 100, a Fail.
01 · Demand
4.3% of searches ended in a purchase last week.
Shoppers searched for this 78K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 4.3% of those searches ended in a purchase. Searches in the last 90 days moved +6.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $65K a year.
- Searches, last 12 months
- 78K
- Growth, 90 days vs prior 90
- +6.5%
- Conversion, latest week
- 4.3%
- Market size, estimated
- $65Ka year
- Peak month
- May1.6× the quietest month
- Top search term
- thinset mortar for tile20K searches a year
02 · Price
A sale here is worth $19.43.
Listings sell for $19.43 on average, from $7.35 to $47.93. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $19.43 that is $2K to $5K a year per listing.
- Average price
- $19.43inside the $15 to $100 sweet spot
- Price range
- $7.35–$47.93
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $2K–$5K
- Returns
- 1.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
72% of listings pay for placement with sponsored ads. 72% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #185 within Flooring. It carries 1,792 reviews at 4.45 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 72%
- Prime listings
- 72%
- Out of stock, average day
- 0.0%
- Average rank
- #185in Flooring
- Average rating
- 4.45 starsAmazon United States average 4.42 stars
- Average reviews
- 1,792per listing
- Listings tracked
- 25
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 66 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 66 months
Products
Top Thinset products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Red Devil 0422 Pre-Mixed Tile Grout - Professional Quality Excellent Adhesion Ideal for Wall & Floor Use - 1/2 Pint White Made in USA
- Price
- $8.81
- Rating
- 4.3/5
- Reviews
- 10,097
- Age
- 14y ago

Custom Building Products SimpleSet Gray Thin-Set Mortar 1 qt.
- Price
- $20.25
- Rating
- 4.6/5
- Reviews
- 17
- Age
- 11y ago

Henry 314 Premixed Mastic Adhesive 1 QT Ready Set
- Price
- $12.68
- Rating
- 4.5/5
- Reviews
- 384
- Age
- 19y ago

Custom BLDG Products SimpleSet Pre-Mixed Thin-Set Mortar 1 QT
- Price
- $15.17
- Rating
- 4.3/5
- Reviews
- 173
- Age
- 16y ago

Custom BLDG Products SimpleSet Pre-Mixed Thin-Set Mortar 1 QT
- Price
- $18.08
- Rating
- 4.5/5
- Reviews
- 837
- Age
- 18y ago
Trending
90-day click momentum
Custom Building Products CBTSG50 50 Lb Gray Custom Blend Thin-Set Mortar
- Price
- $7.92
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 10y ago

Custom Building Products SimpleSet Gray Thin-Set Mortar 1 qt.
- Price
- $20.25
- Rating
- 4.6/5
- Reviews
- 17
- Age
- 11y ago

Custom Building Products SimpleSet Gray Thin-Set Mortar 1 qt.
- Price
- $22.14
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 11y ago

Red Devil 0422 Pre-Mixed Tile Grout - Professional Quality Excellent Adhesion Ideal for Wall & Floor Use - 1/2 Pint White Made in USA
- Price
- $8.81
- Rating
- 4.3/5
- Reviews
- 10,097
- Age
- 14y ago

DAP Concrete and Mortar Repair Gray 32 oz (7079834611)
- Price
- $12.64
- Rating
- 4.4/5
- Reviews
- 464
- Age
- 15y ago
Newest
by launch date
OOTDART Mosaic Grout Mosaics Tile Tools Mosaic Tile Accessories Essential for Handmade Grouting and Perfect for DIY Craft Projects (White 250G)
- Price
- $12.78
- Rating
- 4.6/5
- Reviews
- 18
- Age
- 1y ago

DAP Textured Mortar Premium Elastomeric Latex Filler & Sealant Gray 10.1 Oz (7079810082)
- Price
- $10.50
- Rating
- 4.5/5
- Reviews
- 260
- Age
- 1y ago

Yeardera Heavy Duty Construction Adhesive 7.4 Ounce Cement Glue Squeeze Tube Versatile Construction Glue for Tile Floor Stone Wood Wall & More Pack of 1 (CZJS-001)
- Price
- $9.23
- Rating
- 4.3/5
- Reviews
- 1,240
- Age
- 2y ago

VersaBond Professional Thinset Tile Mortar - Grey 25 lb
- Price
- $41.93
- Rating
- 4.7/5
- Reviews
- 9
- Age
- 4y ago

Red Devil 042260 Pre-Mixed Tile Grout - Professional Quality Excellent Adhesion Ideal for Wall & Floor Use - 1/2 Pint Black Made in USA
- Price
- $9.07
- Rating
- 4.3/5
- Reviews
- 10,097
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 rising
Sellers
96
Top-5 brand share
86%
Top 20: 98%
Top-5 click share
56%
Top 20: 95%
Open market
11%
- CUSTOM49%
- Red Devil18%
- Henry12%
- DAP4%
- Mapei Corporation4%
- Bauer3%
- Open — no brand owns it (7 brands, 11%)
Demand
Thinset search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.6×
Search terms
Top Thinset search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- thinset mortar for tile20K/yr
- thin set mortar for tile17K/yr
- thinset13K/yr
- tile mortar10K/yr
- thinset mortar8K/yr
- thin set mortar7K/yr
- polymer modified thinset mortar3K/yr
Reviews and returns
What reviews say buyers love and hate about Thinset
We read the reviews and the return reasons for every product selling here.
“It was gray, not black”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Thinset questions
Answered from the same tracked data.









