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Thermostat Wire

Fail

Demand is soft, at -11.2% this quarter, so Thermostat Wire is a Fail.

Flapen Score
48
48 / 100
Ranks 4,568 of 9,536 Tools & Home Improvement niches · on the category median
Market size
$151K/yr120K searches / yr
90-day growth
-11.2%search demand this quarter
Competition
37%top-5 click share · 13 brands · 24 sellers

Flapen Score

Thermostat Wire against its category

The dotted line is the Tools & Home Improvement average. Past it, Thermostat Wire is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Thermostat Wire market on Amazon at a glance

Shoppers on Amazon United States searched for Thermostat Wire 120K times last year and spent an estimated $151K. The top 5 brands take 83% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

4.7% of searches ended in a purchase last week.

Shoppers searched for this 120K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 4.7% of those searches ended in a purchase. Searches in the last 90 days moved -11.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $151K a year.

Searches, last 12 months
120K
Growth, 90 days vs prior 90
-11.2%
Conversion, latest week
4.7%
Market size, estimated
$151Ka year
Peak month
November2.0× the quietest month
Top search term
thermostat wire91K searches a year

02 · Price

A sale here is worth $26.53.

Listings sell for $26.53 on average, from $9.83 to $99.76. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $26.53 that is $3K to $7K a year per listing.

Average price
$26.53inside the $15 to $100 sweet spot
Price range
$9.83–$99.76
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
$3K–$7K
Returns
3.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 13.9% of listings are out of stock. The average listing ranks #366 within Electrical Wire. It carries 326 reviews at 4.69 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
98%
Out of stock, average day
13.9%
Average rank
#366in Electrical Wire
Average rating
4.69 starsAmazon United States average 4.42 stars
Average reviews
326per listing
Listings tracked
42

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
53 months

Products

Top Thermostat Wire products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 37% of clicks. An open shelf where new products get seen.

$0$5K$9K$14K$18K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 rising

Sellers

24

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

37%

Top 20: 85%

Open market

7%

  • Syston Cable Technology30%
  • Cableague21%
  • YDDECW13%
  • XRDS -RF10%
  • FRUDRIK9%
  • Southwire9%
  • Open — no brand owns it (7 brands, 7%)

Demand

Thermostat Wire search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.0×

Search terms

Top Thermostat Wire search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • thermostat wire91K/yr
  • 18/5 thermostat wire9K/yr
  • thermostat wire 18 57K/yr
  • hvac wire4K/yr
  • 5 wire thermostat cable4K/yr
  • thermostat cable3K/yr
  • thermostat wiring3K/yr

Reviews and returns

What reviews say buyers love and hate about Thermostat Wire

We read the reviews and the return reasons for every product selling here.

41%of positive reviews mention “Quality-Overall”
27%of negative reviews mention “Thickness”
3.8%of orders come back
“Thick outer sheath”
A buyer, on “Thickness”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Thermostat Wire questions

Answered from the same tracked data.