Thermostat
MaybeShoppers spend $23.6M a year here. But returns run at 10.8% of orders, so Thermostat is a Maybe.
- Flapen Score
- 51 / 100Top 35% of 9,536 Tools & Home Improvement niches · +3 vs the category median of 4851
- Market size
- $23.6M/yr8.2M searches / yr
- 90-day growth
- -4.7%search demand this quarter
- Competition
- 38%top-5 click share · 14 brands · 571 sellers
Flapen Score
Thermostat against its category
The dotted line is the Tools & Home Improvement average. Past it, Thermostat is stronger. Inside it, weaker.
Market
The Thermostat market on Amazon at a glance
Shoppers on Amazon United States searched for Thermostat 8.2M times last year and spent an estimated $23.6M. The top 5 brands take 84% of clicks. Demand peaks in Nov–Dec. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
2.8% of searches ended in a purchase last week.
Shoppers searched for this 8.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 2.8% of those searches ended in a purchase. Searches in the last 90 days moved -4.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $23.6M a year.
- Searches, last 12 months
- 8.2M
- Growth, 90 days vs prior 90
- -4.7%
- Conversion, latest week
- 2.8%
- Market size, estimated
- $23.6Ma year
- Peak month
- November1.8× the quietest month
- Top search term
- thermostat1.9M searches a year
02 · Price
A sale here is worth $103.28.
Listings sell for $103.28 on average, from $21.88 to $241.68. Amazon reports units sold in ranges. This niche sold 250K to 300K a year. The average listing sells 4,000 to 5,000 of them. At $103.28 that is $413K to $516K a year per listing.
- Average price
- $103.28above the $15 to $100 sweet spot
- Price range
- $21.88–$241.68
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 250K–300K
- Units per listing a year
- 4,000–5,000
- Revenue per listing a year
- $413K–$516K
- Returns
- 10.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #21 within Thermostats & Accessories. It carries 5,873 reviews at 4.33 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 87%
- Prime listings
- 100%
- Out of stock, average day
- 1.1%
- Average rank
- #21in Thermostats & Accessories
- Average rating
- 4.33 starsAmazon United States average 4.42 stars
- Average reviews
- 5,873per listing
- Listings tracked
- 45
04 · Newcomers
Amazon counts 6 of last year's 6 launches as successful.
6 products launched here in the last 12 months. Amazon counts 6 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 50 months on average, so the names here are settling in.
- Launched, last 12 months
- 6
- Successful launches
- 6Amazon's first-year sales bar
- Average brand age
- 50 months
Products
Top Thermostat products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
New! Honeywell Home Programmable Thermostat Single-Stage 1 Heat/1 Cool Compatibility 5-2 Day Schedule X2P White RTH20B
- Price
- $34.43
- Rating
- 4.5/5
- Reviews
- 691
- Age
- 1y ago
Google Nest Thermostat - Smart Thermostat for Home - Programmable Wifi Thermostat - Charcoal
- Price
- $92.77
- Rating
- 4.2/5
- Reviews
- 29,169
- Age
- 5y ago
Sensi Smart Thermostat Wi-Fi DIY Alexa Energy Star Certified ST55
- Price
- $83.85
- Rating
- 4.4/5
- Reviews
- 22,863
- Age
- 9y ago
Honeywell Home RTH9585WF1004 Wi-Fi Smart Color Thermostat 7 Day Programmable Touch Screen Energy Star Alexa Ready Gray
- Price
- $112.44
- Rating
- 4.3/5
- Reviews
- 19,982
- Age
- 8y ago
ecobee Smart Thermostat Essential - WiFi Thermostat Energy Star Certified
- Price
- $117.45
- Rating
- 4.2/5
- Reviews
- 1,661
- Age
- 1y ago
Trending
90-day click momentum
Honeywell Home X7S Smart Programmable Wi-Fi Thermostat with Humidity Monitoring 4.3 Customizable Touchscreen Display Sensor Feature Energy Star - Works w/Alexa Matter Apple Google
- Price
- $174.22
- Rating
- 4.6/5
- Reviews
- 46
- Age
- 5mo ago
Google Nest Thermostat - Smart Thermostat for Home - Programmable Wifi Thermostat - Fog
- Price
- $98.69
- Rating
- 4.2/5
- Reviews
- 29,169
- Age
- 5y ago
NonProgrammable Thermostat for Home Digital Energy-Saving Thermostat Single-Stage Systems 1 Heat/1 Cool Easy DIY Install White Backlight
- Price
- $24.33
- Rating
- 4.5/5
- Reviews
- 652
- Age
- 1y ago
NonProgrammable Thermostat for Home Digital Energy-Saving Thermostat Single-Stage Systems 1 Heat/1 Cool Easy DIY Install White Backlight
- Price
- $22.24
- Rating
- 4.5/5
- Reviews
- 464
- Age
- 1y ago
Sensi Smart Thermostat Wi-Fi DIY Alexa Energy Star Certified ST55
- Price
- $83.85
- Rating
- 4.4/5
- Reviews
- 22,863
- Age
- 9y ago
Newest
by launch dateHoneywell Home X7S Smart Programmable Wi-Fi Thermostat with Humidity Monitoring 4.3 Customizable Touchscreen Display Sensor Feature Energy Star - Works w/Alexa Matter Apple Google
- Price
- $174.22
- Rating
- 4.6/5
- Reviews
- 46
- Age
- 5mo ago
vine Smart Thermostat for House WiFi Thermostats for Home Compatible with Alexa and Google Assistant 7day x 8period Programmable Energy Star Certified C-Wire Required
- Price
- $58.88
- Rating
- 4.1/5
- Reviews
- 246
- Age
- 10mo ago
New! Honeywell Home Programmable Thermostat Single-Stage 1 Heat/1 Cool Compatibility 5-2 Day Schedule X2P White RTH20B
- Price
- $34.43
- Rating
- 4.5/5
- Reviews
- 691
- Age
- 1y ago
ecobee Smart Thermostat Essential - WiFi Thermostat Energy Star Certified
- Price
- $117.45
- Rating
- 4.2/5
- Reviews
- 1,661
- Age
- 1y ago
meross Smart Thermostat for Home WiFi Thermostat Works with Matter Alexa Apple Home Google Assistant App & Voice Control 7x24h Scheduling Energy Saving C-Wire Required (Not Included)
- Price
- $62.60
- Rating
- 4.0/5
- Reviews
- 887
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 38% of clicks. An open shelf where new products get seen.
Brands
14 flat
Sellers
571
Top-5 brand share
84%
Top 20: 100%
Top-5 click share
38%
Top 20: 77%
Open market
13%
- Honeywell Home38%
- Google17%
- Sensi15%
- ecobee9%
- Riseem5%
- vine4%
- Open — no brand owns it (8 brands, 13%)
Demand
Thermostat search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 1.8×
Search terms
Top Thermostat search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- thermostat1.9M/yr
- smart thermostat1.3M/yr
- thermostat for house1.0M/yr
- honeywell thermostat835K/yr
- smart thermostats for home539K/yr
- thermostat for car509K/yr
- wifi thermostat341K/yr
- programmable thermostat201K/yr
- wifi thermostats for home198K/yr
- sensi thermostat155K/yr
Reviews and returns
What reviews say buyers love and hate about Thermostat
We read the reviews and the return reasons for every product selling here.
“Difficult to connect”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Thermostat questions
Answered from the same tracked data.