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Thermal Door Cover

Fail

Demand is soft, at -74.3% this quarter, so Thermal Door Cover is a Fail.

Flapen Score
42
42 / 100
Ranks 6,968 of 9,536 Tools & Home Improvement niches · −6 vs the category median of 48
Market size
$96K/yr203K searches / yr
90-day growth
-74.3%search demand this quarter
Competition
43%top-5 click share · 30 brands · 33 sellers

Flapen Score

Thermal Door Cover against its category

The dotted line is the Tools & Home Improvement average. Past it, Thermal Door Cover is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Thermal Door Cover market on Amazon at a glance

Shoppers on Amazon United States searched for Thermal Door Cover 203K times last year and spent an estimated $96K. The top 5 brands take 48% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

2.1% of searches ended in a purchase last week.

Shoppers searched for this 203K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -74.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $96K a year.

Searches, last 12 months
203K
Growth, 90 days vs prior 90
-74.3%
Conversion, latest week
2.1%
Market size, estimated
$96Ka year
Peak month
December17.6× the quietest month
Top search term
thermal door cover42K searches a year

02 · Price

A sale here is worth $22.64.

Listings sell for $22.64 on average, from $6.67 to $42.00. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $22.64 that is $2K to $6K a year per listing.

Average price
$22.64inside the $15 to $100 sweet spot
Price range
$6.67–$42.00
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
$2K–$6K
Returns
4.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

84% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 17.4% of listings are out of stock. The average listing ranks #154 within Doors. It carries 5,739 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
100%
Out of stock, average day
17.4%
Average rank
#154in Doors
Average rating
4.48 starsAmazon United States average 4.42 stars
Average reviews
5,739per listing
Listings tracked
43

04 · Newcomers

Amazon counts 1 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
1Amazon's first-year sales bar
Average brand age
37 months

Products

Top Thermal Door Cover products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

$0$4K$8K$12K$15K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

30 falling

Sellers

33

Top-5 brand share

48%

Top 20: 92%

Top-5 click share

43%

Top 20: 76%

Open market

47%

  • Elytsemoh14%
  • Odocovo11%
  • Flux Phenom9%
  • Iduontis8%
  • BONLACES7%
  • CHIYUNS5%

Demand

Thermal Door Cover search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '24Black Friday '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 17.6×

Search terms

Top Thermal Door Cover search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • thermal door cover42K/yr
  • insulated door cover45K/yr
  • door insulation cover40K/yr
  • privacy screen for door6K/yr
  • door insulation curtain10K/yr
  • thermal insulated door cover13K/yr
  • thermal door cover for winter37K/yr
  • insulated door curtain for winter8K/yr
  • insulated door cover for winter2K/yr

Reviews and returns

What reviews say buyers love and hate about Thermal Door Cover

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Assembly/Installation”
14%of negative reviews mention “Adhesion/Stickiness”
4.7%of orders come back
“Weak Adhesive”
A buyer, on “Adhesion/Stickiness”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Thermal Door Cover questions

Answered from the same tracked data.