The Water Machine
FailBuyers convert on only 0.2% of searches, so The Water Machine is a Fail.
- Flapen Score
- 31 / 100Ranks 9,140 of 9,536 Tools & Home Improvement niches · −17 vs the category median of 4831
- Market size
- $10K/yr34K searches / yr
- 90-day growth
- -3.7%search demand this quarter
- Competition
- 66%top-5 click share · 15 brands · 35 sellers
Flapen Score
The Water Machine against its category
The dotted line is the Tools & Home Improvement average. Past it, The Water Machine is stronger. Inside it, weaker.
Market
The The Water Machine market on Amazon at a glance
Shoppers on Amazon United States searched for The Water Machine 34K times last year and spent an estimated $10K. The top 5 brands take 75% of clicks. Demand peaks in Apr. Flapen scores it 31 out of 100, a Fail.
01 · Demand
0.2% of searches ended in a purchase last week.
Shoppers searched for this 34K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -3.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $10K a year.
- Searches, last 12 months
- 34K
- Growth, 90 days vs prior 90
- -3.7%
- Conversion, latest week
- 0.2%
- Market size, estimated
- $10Ka year
- Peak month
- April1.8× the quietest month
- Top search term
- the water machine28K searches a year
02 · Price
A sale here is worth $168.73.
Listings sell for $168.73 on average, from $9.37 to $361.94. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $168.73 that is $0 to $17K a year per listing.
- Average price
- $168.73above the $15 to $100 sweet spot
- Price range
- $9.37–$361.94
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 250–500
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$17K
- Returns
- 4.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.0% of listings are out of stock. The average listing ranks #2,209 within Water Filtration & Softeners. It carries 2,265 reviews at 4.28 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 94%
- Prime listings
- 100%
- Out of stock, average day
- 6.0%
- Average rank
- #2,209in Water Filtration & Softeners
- Average rating
- 4.28 starsAmazon United States average 4.42 stars
- Average reviews
- 2,265per listing
- Listings tracked
- 17
04 · Newcomers
Amazon counts 4 of last year's 6 launches as successful.
6 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.
- Launched, last 12 months
- 6
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 45 months
Products
Top The Water Machine products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Gravity-Fed Water Filter System Glass water filter Glass Countertop Water Filtration Dispenser with Wooden Stand and 2 Filters 2.25 Gallonfor Home and Office
- Price
- $141.75
- Rating
- 3.4/5
- Reviews
- 8
- Age
- 1y ago
Invigorated Water pH Recharge Glass Alkaline Water Dispenser Filter System - Countertop Purifier Pitcher for Home and Office - High pH Pure Drinking Water Filtration - 36 Cups (Bamboo Classic Set)
- Price
- $107.65
- Rating
- 4.0/5
- Reviews
- 2,532
- Age
- 6y ago
Purewell 3-Stage 0.01m Ultra-Filtration Gravity Water Filter System NSF/ANSI 42&372 Certification 304 Stainless Steel Countertop System with 2 Filters and Stand Reduce 99% Chlorine 2.25G PW-OB
- Price
- $108.94
- Rating
- 4.4/5
- Reviews
- 1,967
- Age
- 4y ago
Big Berkey Gravity-Fed Stainless Steel Countertop Water Filter System 2.25 Gallon with 2 Authentic Black Berkey Elements BB9-2 Filters
- Price
- $361.94
- Rating
- 4.5/5
- Reviews
- 4,183
- Age
- 18y ago
Glass Water Filter Pitcher 3.25 Gallon Water Filter Dispenser with Filter BPA-Free Reduces Chlorine and More Softens the Water Large Clearly Filtered Water Pitcher for Home Office and Kitchen
- Price
- $115.25
- Rating
- 4.2/5
- Reviews
- 49
- Age
- 6mo ago
Trending
90-day click momentum
Upgrade Stainless Steel Gravity-Fed Countertop Water Filter System 6-Stage Ultra Filtration 2.25 Gallon
- Price
- $130.45
- Rating
- 4.6/5
- Reviews
- 34
- Age
- 6mo ago
3 Gallon All Glass Gravity-Fed Water Purifier Countertop Water Filtration System with Wooden Stand for Home Emergency & Outdoor Survival
- Price
- $346.99
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 2mo ago
Glass Water Filter Pitcher 3.25 Gallon Water Filter Dispenser with Filter BPA-Free Reduces Chlorine and More Softens the Water Large Clearly Filtered Water Pitcher for Home Office and Kitchen
- Price
- $115.25
- Rating
- 4.2/5
- Reviews
- 49
- Age
- 6mo ago
Santevia Glass Water Filtration System Countertop Filter for Fluoride & Chlorine Removal | Adds Minerals Balances pH | Home Water Purifier | Fluoride Filter | Alkaline
- Price
- $293.85
- Rating
- 4.4/5
- Reviews
- 180
- Age
- 1y ago
DREO Reverse Osmosis Water Filter Countertop RO Filtration System 3:1 Pure to Drain TDS & Filter Life & Autofill Pitcher Installation-Free Self-Cleaning Water Purifier RO Water Filter
- Price
- $155.59
- Rating
- 4.4/5
- Reviews
- 495
- Age
- 6mo ago
Newest
by launch date3 Gallon All Glass Gravity-Fed Water Purifier Countertop Water Filtration System with Wooden Stand for Home Emergency & Outdoor Survival
- Price
- $346.99
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 2mo ago
Upgrade Stainless Steel Gravity-Fed Countertop Water Filter System 6-Stage Ultra Filtration 2.25 Gallon
- Price
- $130.45
- Rating
- 4.6/5
- Reviews
- 34
- Age
- 6mo ago
DREO Reverse Osmosis Water Filter Countertop RO Filtration System 3:1 Pure to Drain TDS & Filter Life & Autofill Pitcher Installation-Free Self-Cleaning Water Purifier RO Water Filter
- Price
- $155.59
- Rating
- 4.4/5
- Reviews
- 495
- Age
- 6mo ago
Glass Water Filter Pitcher 3.25 Gallon Water Filter Dispenser with Filter BPA-Free Reduces Chlorine and More Softens the Water Large Clearly Filtered Water Pitcher for Home Office and Kitchen
- Price
- $115.25
- Rating
- 4.2/5
- Reviews
- 49
- Age
- 6mo ago
Purewell Upgraded 9-Stage Gravity Water Filter System with Water Level Window 0.01m Ultra-Filtration Countertop System with 2 Filters and Stand Reduce Fluoride & Chlorine BO-FL-2.25G
- Price
- $190.63
- Rating
- 4.3/5
- Reviews
- 197
- Age
- 6mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.
Brands
15 falling
Sellers
35
Top-5 brand share
75%
Top 20: 100%
Top-5 click share
66%
Top 20: 100%
Open market
20%
- Purewell22%
- AUPTON AUTO21%
- Invigorated Water19%
- Berkey7%
- TDHKEI7%
- SHITOUKA5%
Demand
The Water Machine search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr · busiest ÷ quietest = 1.8×
Reviews and returns
What reviews say buyers love and hate about The Water Machine
We read the reviews and the return reasons for every product selling here.
“No filters”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Solar Outdoor Lights
$30.2M/yr+39.8%
Solar Watering Can with Cascading Lights
$304K/yr+124.3%
Solar Flowers
$607K/yr+52.0%
Flex Seal
$2.6M/yr+71.6%
Black and Decker 20v Lithium Battery
$2.0M/yr+92.7%
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common The Water Machine questions
Answered from the same tracked data.