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51

teal candles

Worth a look

Shows no brand lock-in (top 5 brands take 41% of clicks), but a small market ($29K/yr) keeps it on the watch list.

Market size 7Growth 17Conversion 21Competition 82Returns 78Price range 78Avg price 89Brand share 94Review moat 49Quality gap 52

Brand share

Great41%

top-5 brand share — no brand owns this niche

Avg price

Great$20.67

avg listing price — sweet spot $15–$100

Competition

Great33%

top-5 click share — an open shelf

Returns

Great1.8%

return rate — above 5% kills the launch gate

Price range

Great$5.41–$49.26

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Okay1,609.58

avg incumbent reviews — the moat a new listing must climb

Conversion

Bad1.7%

search→purchase rate — share of searches ending in a sale

Growth

Bad-15.8%

90-day search growth — must beat 0% to launch

Market size

Bad$29K

$29K/yr · 84K searches

According to Flapen's Amazon United States niche tracking, teal candles is a $29K/yr Amazon United States market (84K searches/yr). The top 5 brands hold 41% of demand. Verdict: Worth a look — 51/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

teal candles market data

Units sold / yr
2K–3K
avg 0–100/product
Revenue / yr
$41K–$52K
units × avg price
Conversion rate
1.7%
Avg BSR
#322
Page quality
0%
Prime
95%
Sponsored
84%
Out of stock
13.8%
Avg brand age
43 months
Avg seller age
169 days

Competition & brand share

Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.

Brands

41 falling

Sellers

79

Top-5 brand share

41%

Top 20: 79%

Top-5 click share

33%

Top 20: 65%

Open market

54%

  • MOZEAL11%
  • Stmarry9%
  • CANDLE CHOICE9%
  • Colonial Candle7%
  • MIRASCENTS5%
  • M&SENSE5%

Demand

Weekly Amazon search volume, last 25 weeks — -15.8% search growth over the last 90 days.
2K1KFeb '26Mar '26Apr '26May '26May '26Jun '26

Top teal candles search terms

  • teal candles34K/yr
  • turquoise candles15K/yr
  • teal candle13K/yr
  • teal flameless candles7K/yr
  • turquoise candle6K/yr
  • teal pillar candles5K/yr
  • aqua candles4K/yr
All search terms

Top teal candles products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$8646%$2K9%$3K12%$3K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about teal candles

What buyers praise and complain about, mined from review topics.

What buyers love

Smell35%

“Nice clean smell”

Color19%

“The color is true”

Brightness/Shine/Glow10%

“These are very pretty lights”

Value For Money5%

“Reasonably priced”

Quality-Overall3%

“Best quality candle ever”

Advertised Vs Actual Product3%

“Just what I wanted”

Gifting Purpose3%

“Gave as a gift which they truly loved”

Durability2%

“which makes it reliable for regular use”

Design-Overall2%

“they look gorgeous”

Size-Overall2%

“Size is accurate”

What buyers complain about

Smell40%

“Smells weird”

Color7%

“not turquoise in any way”

Battery Life5%

“The battery operation feature doesnt work well at all”

Quality-Overall3%

“Seems like every company is making cheaper products that are junk”

Advertised Vs Actual Product3%

“ugly not like the picture don't like them at sll”

Functionality-Overall3%

“Does Not Work”

Durability3%

“it doesnt last at all”

Size-Overall2%

“very short stems”

Alarm/Timer Accuracy2%

“Timer doesn't work after 1 month”

Strength2%

“just is NOT strong enough”

Top return reasons

Color32%
Smell26%
Size-Overall10%
Advertised Vs Actual Product8%
Value For Money3%
Functionality-Overall3%
Brightness/Shine/Glow2%
Defective Material/Parts2%
Quality-Overall2%
Display Colors2%

Common questions

Is teal candles profitable to sell on Amazon United States?
The niche generates $29K/yr across 62 tracked products. 1 of 6 products launched in the last 360 days are still selling. 90-day search growth is -15.8%. Flapen's verdict: Worth a look (51/100).
How competitive is the teal candles niche?
41 brands and 79 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 41% of demand.
What do buyers complain about in teal candles?
Top complaints mined from reviews: Smell, Color, Battery Life. The return rate is 1.8%.
What does it cost to enter the teal candles niche?
Listings span $5.41–$49.26; the average listing price is $20.67 (sweet spot $15–$100). The average incumbent carries 1,610 reviews — the moat a new listing must climb.