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Teal Candles

Maybe

The top 5 brands take only 41% of clicks. But shoppers spend only $29K a year here, so Teal Candles is a Maybe.

Flapen Score
51
51 / 100
Top 35% of 9,536 Tools & Home Improvement niches · +3 vs the category median of 48
Market size
$29K/yr84K searches / yr
90-day growth
-15.8%search demand this quarter
Competition
33%top-5 click share · 41 brands · 79 sellers

Flapen Score

Teal Candles against its category

The dotted line is the Tools & Home Improvement average. Past it, Teal Candles is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Teal Candles market on Amazon at a glance

Shoppers on Amazon United States searched for Teal Candles 84K times last year and spent an estimated $29K. The top 5 brands take 41% of clicks. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

1.7% of searches ended in a purchase last week.

Shoppers searched for this 84K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -15.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $29K a year.

Searches, last 12 months
84K
Growth, 90 days vs prior 90
-15.8%
Conversion, latest week
1.7%
Market size, estimated
$29Ka year
Top search term
teal candles34K searches a year

02 · Price

A sale here is worth $20.67.

Listings sell for $20.67 on average, from $5.41 to $49.26. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $20.67 that is $0 to $2K a year per listing.

Average price
$20.67inside the $15 to $100 sweet spot
Price range
$5.41–$49.26
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
1.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

84% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 13.8% of listings are out of stock. The average listing ranks #322 within Novelty Lighting. It carries 1,610 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
95%
Out of stock, average day
13.8%
Average rank
#322in Novelty Lighting
Average rating
4.44 starsAmazon United States average 4.42 stars
Average reviews
1,610per listing
Listings tracked
62

04 · Newcomers

Amazon counts 1 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
1Amazon's first-year sales bar
Average brand age
43 months

Products

Top Teal Candles products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 33% of clicks. An open shelf where new products get seen.

$0$864$2K$3K$3K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

41 falling

Sellers

79

Top-5 brand share

41%

Top 20: 79%

Top-5 click share

33%

Top 20: 65%

Open market

54%

  • MOZEAL11%
  • Stmarry9%
  • CANDLE CHOICE9%
  • Colonial Candle7%
  • MIRASCENTS5%
  • M&SENSE5%

Demand

Teal Candles search demand

Weekly searches over the year. Pick a range.

2K1KFeb '26Mar '26Apr '26May '26May '26Jun '26

Search terms

Top Teal Candles search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • teal candles34K/yr
  • turquoise candles15K/yr
  • teal candle13K/yr
  • teal flameless candles7K/yr
  • turquoise candle6K/yr
  • teal pillar candles5K/yr
  • aqua candles4K/yr

Reviews and returns

What reviews say buyers love and hate about Teal Candles

We read the reviews and the return reasons for every product selling here.

35%of positive reviews mention “Smell”
40%of negative reviews mention “Smell”
1.8%of orders come back
“Smells weird”
A buyer, on “Smell”40% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Teal Candles questions

Answered from the same tracked data.