Tea Lights Candles

Shoppers searched for this 4.8M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.8% of those searches ended in a purchase. Searches in the last 90 days moved -15.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $5.5M a year.

Searches, last 12 months

4.8M

Growth, 90 days vs prior 90

-15.0%

Conversion, latest week

9.8%

Market size, estimated

$5.5Ma year

Peak month

December3.0× the quietest month

Top search term

tea lights candles1.2M searches a year

Listings sell for $11.58 on average, from $4.25 to $28.39. Amazon reports units sold in ranges. This niche sold 500K to 600K a year. The average listing sells 10,000 to 12,500 of them. At $11.58 that is $116K to $145K a year per listing.

Average price

$11.58under the $15 to $100 sweet spot

Price range

$4.25–$28.39

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

500K–600K

Units per listing a year

10,000–12,500

Revenue per listing a year

$116K–$145K

Returns

2.6%of orders · Amazon United States median 2.1%

97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.7% of listings are out of stock. The average listing ranks #44 within Novelty Lighting. It carries 12,346 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings

97%

Prime listings

100%

Out of stock, average day

2.7%

Average rank

#44in Novelty Lighting

Average rating

4.62 starsAmazon United States average 4.42 stars

Average reviews

12,346per listing

Listings tracked

39

7 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months

7

Successful launches

6Amazon's first-year sales bar

Average brand age

49 months