Is tea lights candles profitable to sell on Amazon United States?

The niche generates $5.5M/yr across 39 tracked products. 6 of 7 products launched in the last 360 days are still selling. 90-day search growth is -15.0%. Flapen's verdict: Worth a look (59/100).

How competitive is the tea lights candles niche?

30 brands and 49 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 55% of demand.

What do buyers complain about in tea lights candles?

Top complaints mined from reviews: Quality-Overall, Size-Overall, Durability. The return rate is 2.6%.

When does demand for tea lights candles peak?

Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 3.0× the quietest.

What does it cost to enter the tea lights candles niche?

Listings span $4.25–$28.39; the average listing price is $11.58 (sweet spot $15–$100). The average incumbent carries 12,346 reviews — the moat a new listing must climb.

tea lights candles

Worth a look

Shows a $5.5M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size

Incredible$5.5M

$5.5M/yr · 4.8M searches

Conversion

Great9.8%

search→purchase rate — share of searches ending in a sale

Brand share

Great55%

top-5 brand share — no brand owns this niche

Competition

Good41%

top-5 click share — leaders hold, buyers still browse

Returns

Good2.6%

return rate — above 5% kills the launch gate

Price range

Good$4.25–$28.39

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Okay$11.58

avg listing price — sweet spot $15–$100

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad12,345.59

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-15.0%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, tea lights candles is a $5.5M/yr Amazon United States market (4.8M searches/yr). The top 5 brands hold 55% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Worth a look — 59/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

tea lights candles market data

Units sold / yr: 500K–600K; avg 10,000–12,500/product
Revenue / yr: $5.8M–$6.9M; units × avg price
Conversion rate: 9.8%
Avg BSR: #44
Page quality: 0%
Prime: 100%
Sponsored: 97%
Out of stock: 2.7%
Avg brand age: 49 months
Avg seller age: 159 days

Competition & brand share

The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.

Brands

30 flat

Sellers

Top-5 brand share

55%

Top 20: 91%

Top-5 click share

41%

Top 20: 80%

Open market

41%

Homemory19%
Stonebriar19%
MontoPack7%
MAQIHAN6%
KOABY5%
MOSROAD4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -15.0% search growth over the last 90 days.

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 3.0×

Open Trend

Top tea lights candles search terms

tea lights candles1.2M/yr -24.0%7.4% conv.
tea lights784K/yr -13.5%6.7% conv.
tealight candles497K/yr -24.3%6.8% conv.
tea lights candles battery operated458K/yr -8.1%6.9% conv.
tea candles339K/yr -22.3%8.6% conv.
battery tea lights223K/yr +3.9%7.2% conv.
led tea lights218K/yr -4.8%4.8% conv.
tea light candles185K/yr -11.9%6.2% conv.
battery operated tea lights169K/yr +2.6%6.7% conv.
flameless tealight candles109K/yr +0.8%4.7% conv.

All search terms

Top tea lights candles products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Stonebriar Unscented Long Burning White Tealight Candles Bulk Pack 6-7 Hour Burn Time Smokeless Tealights for Parties Weddings Home 50 Count

Stonebriar$10.544.8★42,809 rev

Homemory 24Pcs Flickering Flameless Candle Battery Operated 200+Hours Fake Electric LED Tea Lights for Votive Centerpiece Table Decorations Wedding Aniversary Halloween Christmas

Homemory$10.614.7★76,727 rev

MontoPack Unscented Tea Light Candles 100 Pack | 4 hours White Smokeless Dripless Small Votive Paraffin Tealights | Long-Lasting for Home Shabbat Weddings Events Emergencies | Mini Candles Bulk

MontoPack$14.724.6★24,042 rev

MAQIHAN White Tea Lights Candles - Unscented Tealights Mini Votive Candles

MAQIHAN$6.784.5★2,563 rev

KOABY 12/24/50/100/200/400 Pack LED Tea Lights

KOABY$4.644.6★7,090 rev

Newest

by launch date

MOSROAD Tea Lights Candles 80 Pack 4 Hour Palm Wax White Tealight Candle Bulk for Home Natural Unscented Small Votive for Wax warmer Smokeless and Dripless Tea Light for Wedding Shabbat Emergency

MOSROAD$9.7579 rev

1mo ago

Eloer Dual-Flame Flickering Flameless LED Tealight Candles Battery Operated Tea Lights with Warm Yellow Glow 200+ Hour Long-Lasting Fake Candles for Home Wedding Votive Decor (White 12 Pack)

Eloer$9.4547 rev

6mo ago

Haown Flameless Tea Lights Set of 24 Realistic Battery Operated Candles with Climbing Flame Effect Cozy Ambient Candles for Wedding Party Home & Table Decor 150H+ Battery Included (Ivory)

Haown$12.20253 rev

6mo ago

Unscented Tealight Candles - 100 Pack 4 Hours Smokeless White Small Tea Candles for Weddings Warmer Home Decor for Home

HILUMIDA$15.14136 rev

10mo ago

UNBREAKABLE - Tea Light Candles 30 Pack Unscented Long Lasting 2.5 Hour Burn White Smokeless Tealights for Decoration Holiday Party Wedding Home Use

Unbreakable$6.82441 rev

1y ago

What buyers say about tea lights candles

What buyers praise and complain about, mined from review topics.

What buyers love

Brightness/Shine/Glow22%

“Beautiful glow”

Quality-Overall16%

“they are really good quality and came fast”

Value For Money14%

“they are affordable”

Advertised Vs Actual Product10%

“As advertised”

Durability6%

“Long Lasting, Realistic, and Excellent Quality”

Battery Life5%

“Battery lasts”

Ease Of Use4%

“Ease of use”

Size-Overall3%

“Perfect fit”

Fire Resistance2%

“They do add some nice touches to house without all the smoke”

Bulb Flicker/Dimming/Color2%

“Love the flickering”

What buyers complain about

Quality-Overall14%

“Poor quality control”

Size-Overall10%

“Even though they were bigger”

Durability10%

“Does not last 4 hours”

Brightness/Shine/Glow7%

“Theres no brightness”

Flammable7%

“Burns”

Functionality-Overall4%

“Wont work”

Value For Money4%

“A waste of money”

Advertised Vs Actual Product4%

“very misleading”

Battery Life3%

“Battery life is shorter than most others Ive purchased”

Smell3%

“Horrible chemical smell”

Top return reasons

Size-Overall32%

Bulb Flicker/Dimming/Color13%

Color11%

Value For Money11%

Advertised Vs Actual Product8%

Brightness/Shine/Glow8%