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Taylor Swift Light

Fail

Shoppers spend only $9K a year here, so Taylor Swift Light is a Fail.

Flapen Score
43
43 / 100
Ranks 6,589 of 9,536 Tools & Home Improvement niches · −5 vs the category median of 48
Market size
$9K/yr21K searches / yr
90-day growth
+5.5%search demand this quarter
Competition
66%top-5 click share · 12 brands · 14 sellers

Flapen Score

Taylor Swift Light against its category

The dotted line is the Tools & Home Improvement average. Past it, Taylor Swift Light is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Taylor Swift Light market on Amazon at a glance

Shoppers on Amazon United States searched for Taylor Swift Light 21K times last year and spent an estimated $9K. The top 5 brands take 71% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

2.3% of searches ended in a purchase last week.

Shoppers searched for this 21K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 2.3% of those searches ended in a purchase. Searches in the last 90 days moved +5.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $9K a year.

Searches, last 12 months
21K
Growth, 90 days vs prior 90
+5.5%
Conversion, latest week
2.3%
Market size, estimated
$9Ka year
Peak month
December8.0× the quietest month
Top search term
taylor swift light7K searches a year

02 · Price

A sale here is worth $18.74.

Listings sell for $18.74 on average, from $12.24 to $29.59. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $18.74 that is $0 to $2K a year per listing.

Average price
$18.74inside the $15 to $100 sweet spot
Price range
$12.24–$29.59
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
2.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 31.7% of listings are out of stock. The average listing ranks #4,621 within Wall Lights. It carries 106 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
100%
Out of stock, average day
31.7%
Average rank
#4,621in Wall Lights
Average rating
4.40 starsAmazon United States average 4.42 stars
Average reviews
106per listing
Listings tracked
13

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
29 months

Products

Top Taylor Swift Light products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

$0$904$2K$3K$4K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

12 falling

Sellers

14

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

22%

  • YJYKL33%
  • DAHEYMA12%
  • LLAMEVOL9%
  • NuuNuy9%
  • JUNSHE8%
  • COBIKU7%

Demand

Taylor Swift Light search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KBlack Friday '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 8.0×

Search terms

Top Taylor Swift Light search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • taylor swift light7K/yr
  • taylor swift lamp6K/yr
  • taylor swift night light6K/yr
  • taylor swift nightlight705/yr
  • taylor swift lights905/yr
  • taylor swift led light762/yr

Reviews and returns

What reviews say buyers love and hate about Taylor Swift Light

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Color”
33%of negative reviews mention “Flammable”
2.6%of orders come back
“It burned to a crisp when plugged in”
A buyer, on “Flammable”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Taylor Swift Light questions

Answered from the same tracked data.